# Faire Brand Identity A complete profile of **Faire**'s visual system — colors, typography, components, and personality — extracted from https://www.faire.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/faire - Machine-readable JSON: https://characterquilt.com/branding/faire.json - Per-page llms.txt: https://characterquilt.com/branding/faire/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #F1F29F | | Accent | #F1F29F | | Body Font | Graphik | | Heading Font | Graphik | ## Color Palette - primary: #F1F29F - secondary: #1A73E8 - accent: #F1F29F - background: #FBF8F6 - textPrimary: #333333 - link: #FFD0B6 ## Typography - primary: Graphik — https://fonts.google.com/specimen/Graphik - heading: Graphik — https://fonts.google.com/specimen/Graphik ## Visual Assets - Logo: https://cdn.faire.com/static/logo.svg - Favicon: https://cdn.faire.com/favicon_v2-32x32.png - Social card (og:image): https://cdn.faire.com/fastly/b688fcd4de4b04e533ef4a3c0eb1bac92bdf60327e726815fa73235999eea959.jpeg ## UI Components - input: background=transparent, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#F1F29F, textColor=#333333, borderColor=#333333, borderRadius=4px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#333333, borderColor=#DADADA, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: retailers and brands ## Faire Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **CRM on Faire: Free tools and tips for better customer relationships** - Image: https://cdn.faire.com/blog-images/blog/wp-content/uploads/2025/04/CRM-Improvements-2025_Blog_EN-2048x1364.jpg?format=jpg - Source: https://www.faire.com/blog/for-brands/crm-tools-and-tips/ - **How to design an HQ that makes your company values tangible | by Faire Design Team | The Craft** - Image: https://miro.medium.com/1*-nB94ReGVkf1y6VwdYmlCA.jpeg - Source: https://craft.faire.com/how-to-design-an-hq-that-makes-your-company-values-tangible-f2c4cda2d01c - **From consulting to product management: why former consultants move into product at Faire | by Dale Everett | The Craft** - Image: https://miro.medium.com/1*FSFrDdp4POTnkFA_rPk5nQ.jpeg - Source: https://craft.faire.com/why-former-consultants-successfully-move-into-product-at-faire-a706e462116f - **Design Blog — Faire Design** - Image: https://images.squarespace-cdn.com/content/v1/604ab93f2bbe0130d916a30f/1767900612816-MSSXN1Y1CQCY27SQGW86/Blog+header+-+RG+Research.png - Source: https://www.design.faire.com/design-blog - **Renewal Mill wholesale products** - Image: https://cdn.faire.com/fastly/b918f3ff95ff2fb5c49fc4786cdb5899def86960a98c27fe74533965563c5b98.png - Source: https://www.faire.com/brand/b_47hu27d7u9 - **Design Blog — Faire Design** - Image: https://images.squarespace-cdn.com/content/v1/604ab93f2bbe0130d916a30f/1767900505707-RAUWOEXBJOPRGYF7JEPL/Blog+header+-+KV+Brainstorming.png - Source: https://www.design.faire.com/design-blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Graphik", "role": "body" } ], "colors": { "primary": "#F1F29F", "secondary": "#1A73E8", "accent": "#F1F29F", "background": "#FBF8F6", "textPrimary": "#333333", "link": "#FFD0B6" }, "typography": { "fontFamilies": { "primary": "Graphik", "heading": "Graphik" }, "fontStacks": { "heading": [ "Graphik", "system", "-apple-system", "BlinkMacSystemFont", "Helvetica Neue", "Lucida Grande", "sans-serif" ], "body": [ "Graphik", "system", "-apple-system", "BlinkMacSystemFont", "Helvetica Neue", "Lucida Grande", "sans-serif" ], "paragraph": [ "Graphik", "helvetica", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "52px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "transparent", "textColor": "#333333", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#F1F29F", "textColor": "#333333", "borderColor": "#333333", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#DADADA", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.faire.com/static/logo.svg", "favicon": "https://cdn.faire.com/favicon_v2-32x32.png", "ogImage": "https://cdn.faire.com/fastly/b688fcd4de4b04e533ef4a3c0eb1bac92bdf60327e726815fa73235999eea959.jpeg", "logoHref": "/", "logoAlt": "Faire Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Faire'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Sign up to buy", "reasoning": "Button #1 is the primary CTA because it uses the vibrant brand color #F1F29F, which stands out as the most prominent and action-oriented option." }, "secondary": { "index": 5, "text": "Sign up to sell", "reasoning": "Button #5 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers a complementary action ('Sign up to sell')." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "retailers and brands" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Faire'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```