{
  "name": "FamPay",
  "slug": "fampay",
  "domain": "https://fampay.in",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Metropolis",
        "role": "body"
      },
      {
        "family": "Roboto",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#007BFF",
      "secondary": "#6C757D",
      "accent": "#FBAF03",
      "background": "#000000",
      "textPrimary": "#000000",
      "link": "#FBAF03"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Metropolis",
        "heading": "Metropolis"
      },
      "fontStacks": {
        "heading": [
          "Metropolis"
        ],
        "body": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "Noto Sans",
          "Liberation Sans",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "paragraph": [
          "Metropolis"
        ]
      },
      "fontSizes": {
        "h1": "52.8px",
        "h2": "52.8px",
        "body": "52.8px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#FBAF03",
        "textColor": "#1C1C1C",
        "borderRadius": "32px",
        "borderRadiusCorners": {
          "topLeft": "32px",
          "topRight": "32px",
          "bottomRight": "32px",
          "bottomLeft": "32px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#000000",
        "textColor": "#212529",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.famapp.in/assets/images/icons/common/headerWhiteLogoIcon.svg",
      "favicon": "https://www.famapp.in/assets/localImages/favicon.ico",
      "ogImage": "/assets/localImages/fampayLogo.png",
      "logoHref": "/",
      "logoAlt": "FamPay"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'FamApp' in the source URL.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get your own UPI ID",
        "reasoning": "Button #0 ('Get your own UPI ID') uses a vibrant brand color (#FBAF03) and has action-oriented text, making it the primary CTA."
      },
      "secondary": {
        "index": 3,
        "text": "Open Account",
        "reasoning": "Button #3 ('Open Account') has a different background color (#000000) and serves as a secondary action, complementing the primary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "high",
      "targetAudience": "young adults and tech-savvy users"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'FamApp' in the source URL.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fampay/fc388bef5c.webp",
      "alt": "Implementing an In-memory Queue 🧑‍💻 | by Sumit Badsara | FamPay  Engineering",
      "source_url": "https://tech.fampay.in/implementing-an-in-memory-queue-bd696d48eea8",
      "image_url": "https://miro.medium.com/v2/resize:fit:4000/1%2AjxwHNrlibe4HgcZv6D2OhQ.png",
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      "height": 4000,
      "bytes": 190697,
      "query": "site:fampay.in",
      "query_suffix": "site:fampay.in"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fampay/3e01316061.webp",
      "alt": "Writing content for a content-saturated generation",
      "source_url": "https://fampay.in/blog/writing-content-for-a-content-saturated-generation/",
      "image_url": "https://blog.famapp.in/blog/content/images/size/w1000/2021/01/Diya--Blog--1--1.png",
      "width": 1000,
      "height": 523,
      "bytes": 124148,
      "query": "site:fampay.in blog",
      "query_suffix": "site:fampay.in blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fampay/5148a3b3ca.webp",
      "alt": "FamApp: Make payments with your own UPI and Card",
      "source_url": "https://fampay.in/",
      "image_url": "https://www.famapp.in/assets/images/images/pages/index/FamXCard.png",
      "width": 1500,
      "height": 1500,
      "bytes": 104707,
      "query": "site:fampay.in",
      "query_suffix": "site:fampay.in"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fampay/7de782b330.webp",
      "alt": "Implementing an In-memory Queue 🧑‍💻 | by Sumit Badsara | FamPay  Engineering",
      "source_url": "https://tech.fampay.in/implementing-an-in-memory-queue-bd696d48eea8",
      "image_url": "https://miro.medium.com/1*qhMTXzI3AnjiBX4SZ9-D3Q.png",
      "width": 2000,
      "height": 1046,
      "bytes": 23584,
      "query": "site:fampay.in",
      "query_suffix": "site:fampay.in"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fampay/819e4eb43c.webp",
      "alt": "FamApp: Make payments with your own UPI and Card",
      "source_url": "https://fampay.in/",
      "image_url": "https://www.famapp.in/assets/images/images/pages/index/FamXTeens.png",
      "width": 1329,
      "height": 1509,
      "bytes": 470530,
      "query": "site:fampay.in",
      "query_suffix": "site:fampay.in"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fampay/f17a4e6229.webp",
      "alt": "Writing content for a content-saturated generation",
      "source_url": "https://fampay.in/blog/writing-content-for-a-content-saturated-generation/",
      "image_url": "https://blog.famapp.in/blog/content/images/2021/01/Diya--Blog--1--1.png",
      "width": 1955,
      "height": 1022,
      "bytes": 322760,
      "query": "site:fampay.in",
      "query_suffix": "site:fampay.in"
    }
  ],
  "font_resources": [
    {
      "family": "Metropolis",
      "google_fonts_url": "https://fonts.google.com/specimen/Metropolis"
    },
    {
      "family": "Metropolis",
      "google_fonts_url": "https://fonts.google.com/specimen/Metropolis"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Metropolis&family=Metropolis&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/fampay",
  "agent_instructions": "You are designing or implementing in FamPay's brand identity.\n\n# Brand profile\n- Company: FamPay\n- Source: https://fampay.in\n- Color scheme: dark\n\n# Colors\n- primary: #007BFF\n- secondary: #6C757D\n- accent: #FBAF03\n- background: #000000\n- textPrimary: #000000\n- link: #FBAF03\n\n# Typography\n- primary: Metropolis — https://fonts.google.com/specimen/Metropolis\n- heading: Metropolis — https://fonts.google.com/specimen/Metropolis\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Metropolis&family=Metropolis&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#FBAF03, textColor=#1C1C1C, borderRadius=32px, shadow=none\n- buttonSecondary: background=#000000, textColor=#212529, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: young adults and tech-savvy users\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/fampay.json",
  "page_markdown": "# FamPay Brand Identity\n\nA complete profile of **FamPay**'s visual system — colors, typography, components, and personality — extracted from https://fampay.in. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/fampay\n- Machine-readable JSON: https://characterquilt.com/branding/fampay.json\n- Per-page llms.txt: https://characterquilt.com/branding/fampay/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #007BFF |\n| Accent | #FBAF03 |\n| Body Font | Metropolis |\n| Heading Font | Metropolis |\n\n## Color Palette\n\n- primary: #007BFF\n- secondary: #6C757D\n- accent: #FBAF03\n- background: #000000\n- textPrimary: #000000\n- link: #FBAF03\n\n## Typography\n\n- primary: Metropolis — https://fonts.google.com/specimen/Metropolis\n- heading: Metropolis — https://fonts.google.com/specimen/Metropolis\n\n## Visual Assets\n\n- Logo: https://www.famapp.in/assets/images/icons/common/headerWhiteLogoIcon.svg\n- Favicon: https://www.famapp.in/assets/localImages/favicon.ico\n- Social card (og:image): /assets/localImages/fampayLogo.png\n\n## UI Components\n\n- buttonPrimary: background=#FBAF03, textColor=#1C1C1C, borderRadius=32px, shadow=none\n- buttonSecondary: background=#000000, textColor=#212529, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: young adults and tech-savvy users\n\n## FamPay Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Implementing an In-memory Queue 🧑‍💻 | by Sumit Badsara | FamPay  Engineering**\n  - Image: https://miro.medium.com/v2/resize:fit:4000/1%2AjxwHNrlibe4HgcZv6D2OhQ.png\n  - Source: https://tech.fampay.in/implementing-an-in-memory-queue-bd696d48eea8\n- **Writing content for a content-saturated generation**\n  - Image: https://blog.famapp.in/blog/content/images/size/w1000/2021/01/Diya--Blog--1--1.png\n  - Source: https://fampay.in/blog/writing-content-for-a-content-saturated-generation/\n- **FamApp: Make payments with your own UPI and Card**\n  - Image: https://www.famapp.in/assets/images/images/pages/index/FamXCard.png\n  - Source: https://fampay.in/\n- **Implementing an In-memory Queue 🧑‍💻 | by Sumit Badsara | FamPay  Engineering**\n  - Image: https://miro.medium.com/1*qhMTXzI3AnjiBX4SZ9-D3Q.png\n  - Source: https://tech.fampay.in/implementing-an-in-memory-queue-bd696d48eea8\n- **FamApp: Make payments with your own UPI and Card**\n  - Image: https://www.famapp.in/assets/images/images/pages/index/FamXTeens.png\n  - Source: https://fampay.in/\n- **Writing content for a content-saturated generation**\n  - Image: https://blog.famapp.in/blog/content/images/2021/01/Diya--Blog--1--1.png\n  - Source: https://fampay.in/blog/writing-content-for-a-content-saturated-generation/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Metropolis\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#007BFF\",\n    \"secondary\": \"#6C757D\",\n    \"accent\": \"#FBAF03\",\n    \"background\": \"#000000\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#FBAF03\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Metropolis\",\n      \"heading\": \"Metropolis\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Metropolis\"\n      ],\n      \"body\": [\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"Liberation Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"Metropolis\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"52.8px\",\n      \"h2\": \"52.8px\",\n      \"body\": \"52.8px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#FBAF03\",\n      \"textColor\": \"#1C1C1C\",\n      \"borderRadius\": \"32px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"32px\",\n        \"topRight\": \"32px\",\n        \"bottomRight\": \"32px\",\n        \"bottomLeft\": \"32px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#000000\",\n      \"textColor\": \"#212529\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.famapp.in/assets/images/icons/common/headerWhiteLogoIcon.svg\",\n    \"favicon\": \"https://www.famapp.in/assets/localImages/favicon.ico\",\n    \"ogImage\": \"/assets/localImages/fampayLogo.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"FamPay\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, has a medium size, and matches the brand name 'FamApp' in the source URL.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get your own UPI ID\",\n      \"reasoning\": \"Button #0 ('Get your own UPI ID') uses a vibrant brand color (#FBAF03) and has action-oriented text, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"Open Account\",\n      \"reasoning\": \"Button #3 ('Open Account') has a different background color (#000000) and serves as a secondary action, complementing the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"high\",\n    \"targetAudience\": \"young adults and tech-savvy users\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, has a medium size, and matches the brand name 'FamApp' in the source URL.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}