# Farcast Brand Identity A complete profile of **Farcast**'s visual system — colors, typography, components, and personality — extracted from https://www.farcast.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/farcast - Machine-readable JSON: https://characterquilt.com/branding/farcast.json - Per-page llms.txt: https://characterquilt.com/branding/farcast/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #DE6E4E | | Accent | #DE6E4E | | Body Font | Open Sans | | Heading Font | Pontano Sans | ## Color Palette - primary: #DE6E4E - secondary: #1A5557 - accent: #DE6E4E - background: #F2F2F2 - textPrimary: #1A5557 - link: #1A5557 ## Typography - primary: Open Sans — https://fonts.google.com/specimen/Open+Sans - heading: Pontano Sans — https://fonts.google.com/specimen/Pontano+Sans ## Visual Assets - Logo: https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/a548fca5-99af-4dd2-ab51-197fd64996e0/BlueYard_Logo-L+copy+2.png - Favicon: https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/c4ecab5c-31c4-4efe-9997-4c8fdab8d5df/favicon.ico?format=100w ## UI Components - buttonPrimary: background=#DE6E4E, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#1A5557, textColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: professionals seeking job opportunities ## Farcast Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Farcast** - Image: https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/87e464cd-9654-43b2-b57c-1bee6c342cf7/A7409892-1896x1264.jpg - Source: https://www.farcast.com/ - **Farcast** - Image: https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/8c8ef8d5-eda8-43b9-b114-733499b59cf2/baseline_teal_toned.png - Source: https://www.farcast.com/ - **Farcast** - Image: https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/5602cf5d-f865-4467-8091-4d4997c9de9e/Screenshot+2026-02-24+at+11.45.49%E2%80%AFPM.png - Source: https://www.farcast.com/ - **Farcast** - Image: https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/e7d556c9-691e-4c99-ae42-f577e83caf32/image.png - Source: https://www.farcast.com/ - **Farcast** - Image: https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/cb5b3d04-1583-4575-9680-9fa76a3fc992/09092025-Farcast-PRESS-800by418px.jpg - Source: https://www.farcast.com/ - **Crowell & Moring Represents Farcast in $5 Million Strategic Investment and Expanded Commercial Partnership With Telesat | Crowell & Moring LLP** - Image: https://www.crowell.com/a/web/36ZWDdC7cHfvoV9CraSPUH/aVHfip/farcast-linkedin.jpg - Source: https://www.crowell.com/en/insights/firm-news/crowell-and-moring-represents-farcast-in-dollar5-million-strategic-investment-and-expanded-commercial-partnership-with-telesat ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Open Sans", "role": "body" }, { "family": "Pontano Sans", "role": "heading" } ], "colors": { "primary": "#DE6E4E", "secondary": "#1A5557", "accent": "#DE6E4E", "background": "#F2F2F2", "textPrimary": "#1A5557", "link": "#1A5557" }, "typography": { "fontFamilies": { "primary": "Open Sans", "heading": "Pontano Sans" }, "fontStacks": { "heading": [ "Open Sans" ], "body": [ "sans-serif" ], "paragraph": [ "Open Sans" ] }, "fontSizes": { "h1": "51px", "h2": "20.4px", "body": "23.8px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#DE6E4E", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1A5557", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/a548fca5-99af-4dd2-ab51-197fd64996e0/BlueYard_Logo-L+copy+2.png", "favicon": "https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/c4ecab5c-31c4-4efe-9997-4c8fdab8d5df/favicon.ico?format=100w", "ogImage": null }, "__llm_logo_reasoning": { "selectedIndex": 26, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Farcast' inferred from the URL and page title.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "SEE JOB OPENINGS", "reasoning": "Button #1 with text 'SEE JOB OPENINGS' uses a vibrant red/orange color (#DE6E4E), which is a strong indicator of a primary call-to-action due to its visibility and action-oriented text." }, "secondary": { "index": 0, "text": "Read Full Article", "reasoning": "Button #0 with text 'Read Full Article' uses a different color (#1A5557) and serves as a secondary action, providing additional content access." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "professionals seeking job opportunities" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Farcast' inferred from the URL and page title.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```