{
  "name": "farmtheory",
  "slug": "farmtheory",
  "domain": "http://farmtheory.in/",
  "sources": [
    "yc"
  ],
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        "role": "body"
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      {
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      {
        "family": "Segoe UI",
        "role": "body"
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      {
        "family": "Helvetica",
        "role": "body"
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    "colors": {
      "primary": "#216BA5",
      "secondary": "#008000",
      "accent": "#1D5D90",
      "background": "#FFFFFF",
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      "link": "#1D5D90"
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        "heading": "Times New Roman"
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      "fontStacks": {
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        "body": [
          "Times New Roman"
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        "paragraph": [
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      },
      "fontSizes": {
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      "borderRadius": "5px"
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    "components": {
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        "textColor": "#666666",
        "borderColor": null,
        "borderRadius": "6px",
        "borderRadiusCorners": {
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          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "favicon": null,
      "ogImage": null
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      "reasoning": "No valid brand logo - all candidates are invisible or too small to be considered the main brand logo.",
      "confidence": 0.2,
      "rejected": true,
      "source": "llm"
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "agriculture professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
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      "colors": 0.9,
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        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
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          "selectedLogoReasoning": "No valid brand logo - all candidates are invisible or too small to be considered the main brand logo.",
          "confidence": 0.2
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      },
      "buttonClassification": {
        "llmCalled": false,
        "llmSucceeded": false
      }
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/farmtheory/ef2c48211e.webp",
      "alt": "Farm Theory News - YouTube",
      "source_url": "https://www.youtube.com/playlist?list=PLG5IPUVyx2WCl4vbsjNWo2dIfLCXTGBoO",
      "image_url": "https://i.ytimg.com/vi/Z6GDgJfv_D0/hqdefault.jpg",
      "width": 480,
      "height": 360,
      "bytes": 38345,
      "query": "\"farmtheory\" report",
      "query_suffix": "\"farmtheory\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/farmtheory/9b8f85fda3.webp",
      "alt": "FarmTheory GPS Guidance System — Dual-Band RTK Ready, Autosteer Ready,  10.1\" HD Display, Complete Install Kit - Black",
      "source_url": "https://farmtheory.co.uk/products/farmtheory-gps",
      "image_url": "https://farmtheory.co.uk/cdn/shop/files/PXL_20250528_120006161.jpg?v=1749891416&width=1920",
      "width": 1920,
      "height": 1446,
      "bytes": 264525,
      "query": "\"farmtheory\" landing page",
      "query_suffix": "\"farmtheory\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/farmtheory/3195cd5d99.webp",
      "alt": "Social Media Income, Farming Unions, AD Plants & Is Farming a Good Career?  | YOUR questions answered",
      "source_url": "https://www.youtube.com/watch?v=sMIRgyKiNR8",
      "image_url": "https://i.ytimg.com/vi/sMIRgyKiNR8/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBu15-sfzRuC5GU53xKP1RJaKnBgQ",
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      "height": 386,
      "bytes": 65375,
      "query": "\"farmtheory\" ad",
      "query_suffix": "\"farmtheory\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/farmtheory/d39bd3831c.webp",
      "alt": "Farmtheory Bags Seed Funding To Reduce Food Waste At Source",
      "source_url": "https://inc42.com/buzz/farmtheory-bags-seed-funding-to-reduce-food-waste-at-source/",
      "image_url": "https://inc42.com/wp-content/uploads/2024/02/Farmtheory-web.jpg",
      "width": 1327,
      "height": 1020,
      "bytes": 533779,
      "query": "\"farmtheory\" report",
      "query_suffix": "\"farmtheory\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/farmtheory/6c3f695de8.webp",
      "alt": "muskansrivastava.com - Farm theory",
      "source_url": "https://muskansrivastava.com/farm-theory",
      "image_url": "https://cdn.myportfolio.com/7a14fba7-2ff8-4285-8cc5-12e47ba43761/34b7c5ba-8c75-4536-a5d9-c075f8a8b938_rw_3840.jpg?h=fdc02e8003913436fab0b1826014219b",
      "width": 3840,
      "height": 2159,
      "bytes": 4496651,
      "query": "\"farmtheory\" ad",
      "query_suffix": "\"farmtheory\" ad"
    }
  ],
  "font_resources": [
    {
      "family": "Times New Roman",
      "google_fonts_url": "https://fonts.google.com/specimen/Times+New+Roman"
    },
    {
      "family": "Times New Roman",
      "google_fonts_url": "https://fonts.google.com/specimen/Times+New+Roman"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Times+New+Roman&family=Times+New+Roman&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/farmtheory",
  "agent_instructions": "You are designing or implementing in farmtheory's brand identity.\n\n# Brand profile\n- Company: farmtheory\n- Source: http://farmtheory.in/\n- Color scheme: light\n\n# Colors\n- primary: #216BA5\n- secondary: #008000\n- accent: #1D5D90\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #1D5D90\n\n# Typography\n- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman\n- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Times+New+Roman&family=Times+New+Roman&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#666666, borderColor=null, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: agriculture professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/farmtheory.json",
  "page_markdown": "# farmtheory Brand Identity\n\nA complete profile of **farmtheory**'s visual system — colors, typography, components, and personality — extracted from http://farmtheory.in/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/farmtheory\n- Machine-readable JSON: https://characterquilt.com/branding/farmtheory.json\n- Per-page llms.txt: https://characterquilt.com/branding/farmtheory/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #216BA5 |\n| Accent | #1D5D90 |\n| Body Font | Times New Roman |\n| Heading Font | Times New Roman |\n\n## Color Palette\n\n- primary: #216BA5\n- secondary: #008000\n- accent: #1D5D90\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #1D5D90\n\n## Typography\n\n- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman\n- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman\n\n## UI Components\n\n- input: background=transparent, textColor=#666666, borderColor=null, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: agriculture professionals\n\n## farmtheory Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Farm Theory News - YouTube**\n  - Image: https://i.ytimg.com/vi/Z6GDgJfv_D0/hqdefault.jpg\n  - Source: https://www.youtube.com/playlist?list=PLG5IPUVyx2WCl4vbsjNWo2dIfLCXTGBoO\n- **FarmTheory GPS Guidance System — Dual-Band RTK Ready, Autosteer Ready,  10.1\" HD Display, Complete Install Kit - Black**\n  - Image: https://farmtheory.co.uk/cdn/shop/files/PXL_20250528_120006161.jpg?v=1749891416&width=1920\n  - Source: https://farmtheory.co.uk/products/farmtheory-gps\n- **Social Media Income, Farming Unions, AD Plants & Is Farming a Good Career?  | YOUR questions answered**\n  - Image: https://i.ytimg.com/vi/sMIRgyKiNR8/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBu15-sfzRuC5GU53xKP1RJaKnBgQ\n  - Source: https://www.youtube.com/watch?v=sMIRgyKiNR8\n- **Farmtheory Bags Seed Funding To Reduce Food Waste At Source**\n  - Image: https://inc42.com/wp-content/uploads/2024/02/Farmtheory-web.jpg\n  - Source: https://inc42.com/buzz/farmtheory-bags-seed-funding-to-reduce-food-waste-at-source/\n- **muskansrivastava.com - Farm theory**\n  - Image: https://cdn.myportfolio.com/7a14fba7-2ff8-4285-8cc5-12e47ba43761/34b7c5ba-8c75-4536-a5d9-c075f8a8b938_rw_3840.jpg?h=fdc02e8003913436fab0b1826014219b\n  - Source: https://muskansrivastava.com/farm-theory\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Times New Roman\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Segoe UI\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Helvetica\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#216BA5\",\n    \"secondary\": \"#008000\",\n    \"accent\": \"#1D5D90\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#1D5D90\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Times New Roman\",\n      \"heading\": \"Times New Roman\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Times New Roman\"\n      ],\n      \"body\": [\n        \"Times New Roman\"\n      ],\n      \"paragraph\": [\n        \"Times New Roman\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"16px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"5px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#666666\",\n      \"borderColor\": null,\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"favicon\": null,\n    \"ogImage\": null\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": -1,\n    \"reasoning\": \"No valid brand logo - all candidates are invisible or too small to be considered the main brand logo.\",\n    \"confidence\": 0.2,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"agriculture professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0,\n    \"colors\": 0.9,\n    \"overall\": 0.45\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": -1,\n        \"selectedLogoReasoning\": \"No valid brand logo - all candidates are invisible or too small to be considered the main brand logo.\",\n        \"confidence\": 0.2\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": false,\n      \"llmSucceeded\": false\n    }\n  }\n}\n```\n"
}