# farmtheory Brand Identity

A complete profile of **farmtheory**'s visual system — colors, typography, components, and personality — extracted from http://farmtheory.in/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/farmtheory
- Machine-readable JSON: https://characterquilt.com/branding/farmtheory.json
- Per-page llms.txt: https://characterquilt.com/branding/farmtheory/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #216BA5 |
| Accent | #1D5D90 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #216BA5
- secondary: #008000
- accent: #1D5D90
- background: #FFFFFF
- textPrimary: #000000
- link: #1D5D90

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## UI Components

- input: background=transparent, textColor=#666666, borderColor=null, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: agriculture professionals

## farmtheory Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Farm Theory News - YouTube**
  - Image: https://i.ytimg.com/vi/Z6GDgJfv_D0/hqdefault.jpg
  - Source: https://www.youtube.com/playlist?list=PLG5IPUVyx2WCl4vbsjNWo2dIfLCXTGBoO
- **FarmTheory GPS Guidance System — Dual-Band RTK Ready, Autosteer Ready,  10.1" HD Display, Complete Install Kit - Black**
  - Image: https://farmtheory.co.uk/cdn/shop/files/PXL_20250528_120006161.jpg?v=1749891416&width=1920
  - Source: https://farmtheory.co.uk/products/farmtheory-gps
- **Social Media Income, Farming Unions, AD Plants & Is Farming a Good Career?  | YOUR questions answered**
  - Image: https://i.ytimg.com/vi/sMIRgyKiNR8/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBu15-sfzRuC5GU53xKP1RJaKnBgQ
  - Source: https://www.youtube.com/watch?v=sMIRgyKiNR8
- **Farmtheory Bags Seed Funding To Reduce Food Waste At Source**
  - Image: https://inc42.com/wp-content/uploads/2024/02/Farmtheory-web.jpg
  - Source: https://inc42.com/buzz/farmtheory-bags-seed-funding-to-reduce-food-waste-at-source/
- **muskansrivastava.com - Farm theory**
  - Image: https://cdn.myportfolio.com/7a14fba7-2ff8-4285-8cc5-12e47ba43761/34b7c5ba-8c75-4536-a5d9-c075f8a8b938_rw_3840.jpg?h=fdc02e8003913436fab0b1826014219b
  - Source: https://muskansrivastava.com/farm-theory

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#216BA5",
    "secondary": "#008000",
    "accent": "#1D5D90",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1D5D90"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#666666",
      "borderColor": null,
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": null,
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - all candidates are invisible or too small to be considered the main brand logo.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "agriculture professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - all candidates are invisible or too small to be considered the main brand logo.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```