{ "name": "Fat Llama", "slug": "fat-llama", "domain": "https://fatllama.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Lato", "role": "body" } ], "colors": { "primary": "#813181", "secondary": "#833085", "accent": "#6ECF7E", "background": "#FFFFFF", "textPrimary": "#212121", "link": "#6ECF7E" }, "typography": { "fontFamilies": { "primary": "Lato", "heading": "Lato" }, "fontStacks": { "heading": [ "Lato" ], "body": [ "Lato" ], "paragraph": [ "Lato" ] }, "fontSizes": { "h1": "48px", "h2": "18px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "16px" }, "components": { "input": { "background": "transparent", "textColor": "#212121", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#6ECF7E", "textColor": "#FFFFFF", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#F2F2F2", "borderColor": "#F2F2F2", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://hygglo.com/_next/static/media/hygglo-favicon.846da1ab.ico", "ogImage": "https://hygglo.imgix.net/static/hero_tents-darkened.jpg?w=1200&h=630&fit=clip&auto=compress%2Cformat&txt=Borrow%20instead%20of%20buying&txt-color=ffffff&txt-size=36&txt-font=HelveticaNeue&txt-align=center%2Cmiddle&txt-pad=40&mark=%2Fstatic%2Fhygglo_logo_square_transparent_bg.png&mark-w=80&mark-align=bottom%2Cright&mark-pad=30&w=1200&h=630&fit=clip&auto=compress%2Cformat&mark=%2Fstatic%2Fhygglo_logo_transparent_bg.png&mark-w=280&mark-align=bottom%2Cright&mark-pad=30", "logoHref": "/uk/", "logoAlt": "Hygglo Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Hygglo' with a link to the homepage, making it the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 5, "text": "Create listing", "reasoning": "Button #6 'Create listing' uses a vibrant green color (#6ECF7E), which is typically used for primary CTAs. The text is action-oriented, encouraging users to engage with the platform." }, "secondary": { "index": 0, "text": "Log in or register", "reasoning": "Button #0 'Log in or register' has a transparent background, making it a suitable secondary CTA. It complements the primary action by offering a login/register option." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "Individuals interested in renting and lending items" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Hygglo' with a link to the homepage, making it the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fat-llama/b9794d32c1.webp", "alt": "Rent Ray Ban Meta Glasses 2025 from Owais , West End, Westminster for £7 - 18/day", "source_url": "https://fatllama.com/uk/i/aa7-ray-ban-meta-glasses-2024", "image_url": "https://hygglo.imgix.net/products/4a1abc_ray-ban-meta-glasses-2024.jpg?cs=strip&fm=pjpg&q=70&auto=enhance", "width": 4032, "height": 3024, "bytes": 2151585, "query": "site:fatllama.com", "query_suffix": "site:fatllama.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fat-llama/5d530bae46.webp", "alt": "Rent Epson FastFoto FF-680W – World's Fastest Photo Scanner from Alex T for $18 - 35/day", "source_url": "https://fatllama.com/ca/i/hire-fast-photo-scanner--epson--ff680w-54692167", "image_url": "https://hygglo.imgix.net/products/9ff730e7-c3ae-4e8d-b198-1990a59ef6a2.jpg?cs=strip&fm=pjpg&q=70&auto=enhance", "width": 4541, "height": 6811, "bytes": 4689851, "query": "site:fatllama.com", "query_suffix": "site:fatllama.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fat-llama/b145d132c1.webp", "alt": "Rent MMA & Muay Thai Boxing Martial Arts Training Gear & Attire from Dan D, Blackwall & Cubitt Town, Tower Hamlets for £8 - 25/day", "source_url": "https://fatllama.com/uk/i/3df-mma-muay-thai-boxing-martial-arts-training-gear-attire", "image_url": "https://hygglo.imgix.net/products/e97e16_mma-muay-thai-boxing-martial-arts-training-gear-attire.jpg?cs=strip&fm=pjpg&q=70&auto=enhance", "width": 4032, "height": 3024, "bytes": 2743224, "query": "site:fatllama.com", "query_suffix": "site:fatllama.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fat-llama/df85ef2584.webp", "alt": "Rent Ray Ban Meta Glasses 2025 from Owais , West End, Westminster for £7 - 18/day", "source_url": "https://fatllama.com/uk/i/aa7-ray-ban-meta-glasses-2024", "image_url": "https://hygglo.imgix.net/products/b3627045-75f9-4feb-9a2c-10d2c64b5dcb.jpg?cs=strip&fm=pjpg&q=70&auto=enhance", "width": 3024, "height": 4032, "bytes": 1518573, "query": "site:fatllama.com", "query_suffix": "site:fatllama.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fat-llama/a2d9eaaede.webp", "alt": "Rent MMA & Muay Thai Boxing Martial Arts Training Gear & Attire from Dan D, Blackwall & Cubitt Town, Tower Hamlets for £8 - 25/day", "source_url": "https://fatllama.com/uk/i/3df-mma-muay-thai-boxing-martial-arts-training-gear-attire", "image_url": "https://hygglo.imgix.net/products/7e6d83_mma-muay-thai-boxing-martial-arts-training-gear-attire.jpg?cs=strip&fm=pjpg&q=70&auto=enhance", "width": 4032, "height": 3024, "bytes": 3061799, "query": "site:fatllama.com", "query_suffix": "site:fatllama.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fat-llama/f426199fb0.webp", "alt": "Hygglo UK (previously Fat Llama) — Lend your things and borrow from others", "source_url": "http://fatllama.com:443/", "image_url": "https://s3.eu-west-1.amazonaws.com/content2.hygglo.se/IMG_7438_a17baed66b.jpg", "width": 4032, "height": 3024, "bytes": 2149958, "query": "site:fatllama.com", "query_suffix": "site:fatllama.com" } ], "font_resources": [ { "family": "Lato", "google_fonts_url": "https://fonts.google.com/specimen/Lato" }, { "family": "Lato", "google_fonts_url": "https://fonts.google.com/specimen/Lato" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Lato&family=Lato&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/fat-llama", "agent_instructions": "You are designing or implementing in Fat Llama's brand identity.\n\n# Brand profile\n- Company: Fat Llama\n- Source: https://fatllama.com\n- Color scheme: light\n\n# Colors\n- primary: #813181\n- secondary: #833085\n- accent: #6ECF7E\n- background: #FFFFFF\n- textPrimary: #212121\n- link: #6ECF7E\n\n# Typography\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Lato — https://fonts.google.com/specimen/Lato\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#212121, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#6ECF7E, textColor=#FFFFFF, borderRadius=16px, shadow=none\n- buttonSecondary: background=transparent, textColor=#F2F2F2, borderColor=#F2F2F2, borderRadius=16px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: Individuals interested in renting and lending items\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/fat-llama.json", "page_markdown": "# Fat Llama Brand Identity\n\nA complete profile of **Fat Llama**'s visual system — colors, typography, components, and personality — extracted from https://fatllama.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/fat-llama\n- Machine-readable JSON: https://characterquilt.com/branding/fat-llama.json\n- Per-page llms.txt: https://characterquilt.com/branding/fat-llama/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #813181 |\n| Accent | #6ECF7E |\n| Body Font | Lato |\n| Heading Font | Lato |\n\n## Color Palette\n\n- primary: #813181\n- secondary: #833085\n- accent: #6ECF7E\n- background: #FFFFFF\n- textPrimary: #212121\n- link: #6ECF7E\n\n## Typography\n\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Lato — https://fonts.google.com/specimen/Lato\n\n## Visual Assets\n\n- Logo: 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Favicon: https://hygglo.com/_next/static/media/hygglo-favicon.846da1ab.ico\n- Social card (og:image): https://hygglo.imgix.net/static/hero_tents-darkened.jpg?w=1200&h=630&fit=clip&auto=compress%2Cformat&txt=Borrow%20instead%20of%20buying&txt-color=ffffff&txt-size=36&txt-font=HelveticaNeue&txt-align=center%2Cmiddle&txt-pad=40&mark=%2Fstatic%2Fhygglo_logo_square_transparent_bg.png&mark-w=80&mark-align=bottom%2Cright&mark-pad=30&w=1200&h=630&fit=clip&auto=compress%2Cformat&mark=%2Fstatic%2Fhygglo_logo_transparent_bg.png&mark-w=280&mark-align=bottom%2Cright&mark-pad=30\n\n## UI Components\n\n- input: background=transparent, textColor=#212121, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#6ECF7E, textColor=#FFFFFF, borderRadius=16px, shadow=none\n- buttonSecondary: background=transparent, textColor=#F2F2F2, borderColor=#F2F2F2, borderRadius=16px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: Individuals interested in renting and lending items\n\n## Fat Llama Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Rent Ray Ban Meta Glasses 2025 from Owais , West End, Westminster for £7 - 18/day**\n - Image: https://hygglo.imgix.net/products/4a1abc_ray-ban-meta-glasses-2024.jpg?cs=strip&fm=pjpg&q=70&auto=enhance\n - Source: https://fatllama.com/uk/i/aa7-ray-ban-meta-glasses-2024\n- **Rent Epson FastFoto FF-680W – World's Fastest Photo Scanner from Alex T for $18 - 35/day**\n - Image: https://hygglo.imgix.net/products/9ff730e7-c3ae-4e8d-b198-1990a59ef6a2.jpg?cs=strip&fm=pjpg&q=70&auto=enhance\n - Source: https://fatllama.com/ca/i/hire-fast-photo-scanner--epson--ff680w-54692167\n- **Rent MMA & Muay Thai Boxing Martial Arts Training Gear & Attire from Dan D, Blackwall & Cubitt Town, Tower Hamlets for £8 - 25/day**\n - Image: https://hygglo.imgix.net/products/e97e16_mma-muay-thai-boxing-martial-arts-training-gear-attire.jpg?cs=strip&fm=pjpg&q=70&auto=enhance\n - Source: https://fatllama.com/uk/i/3df-mma-muay-thai-boxing-martial-arts-training-gear-attire\n- **Rent Ray Ban Meta Glasses 2025 from Owais , West End, Westminster for £7 - 18/day**\n - Image: https://hygglo.imgix.net/products/b3627045-75f9-4feb-9a2c-10d2c64b5dcb.jpg?cs=strip&fm=pjpg&q=70&auto=enhance\n - Source: https://fatllama.com/uk/i/aa7-ray-ban-meta-glasses-2024\n- **Rent MMA & Muay Thai Boxing Martial Arts Training Gear & Attire from Dan D, Blackwall & Cubitt Town, Tower Hamlets for £8 - 25/day**\n - Image: https://hygglo.imgix.net/products/7e6d83_mma-muay-thai-boxing-martial-arts-training-gear-attire.jpg?cs=strip&fm=pjpg&q=70&auto=enhance\n - Source: https://fatllama.com/uk/i/3df-mma-muay-thai-boxing-martial-arts-training-gear-attire\n- **Hygglo UK (previously Fat Llama) — Lend your things and borrow from others**\n - Image: https://s3.eu-west-1.amazonaws.com/content2.hygglo.se/IMG_7438_a17baed66b.jpg\n - Source: http://fatllama.com:443/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Lato\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#813181\",\n \"secondary\": \"#833085\",\n \"accent\": \"#6ECF7E\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#212121\",\n \"link\": \"#6ECF7E\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Lato\",\n \"heading\": \"Lato\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Lato\"\n ],\n \"body\": [\n \"Lato\"\n ],\n \"paragraph\": [\n \"Lato\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"48px\",\n \"h2\": \"18px\",\n \"body\": \"14px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"16px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#212121\",\n \"borderColor\": null,\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#6ECF7E\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"16px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"16px\",\n \"topRight\": \"16px\",\n \"bottomRight\": \"16px\",\n \"bottomLeft\": \"16px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"transparent\",\n \"textColor\": \"#F2F2F2\",\n \"borderColor\": \"#F2F2F2\",\n \"borderRadius\": \"16px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"16px\",\n \"topRight\": \"16px\",\n \"bottomRight\": \"16px\",\n \"bottomLeft\": \"16px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://hygglo.com/_next/static/media/hygglo-favicon.846da1ab.ico\",\n \"ogImage\": \"https://hygglo.imgix.net/static/hero_tents-darkened.jpg?w=1200&h=630&fit=clip&auto=compress%2Cformat&txt=Borrow%20instead%20of%20buying&txt-color=ffffff&txt-size=36&txt-font=HelveticaNeue&txt-align=center%2Cmiddle&txt-pad=40&mark=%2Fstatic%2Fhygglo_logo_square_transparent_bg.png&mark-w=80&mark-align=bottom%2Cright&mark-pad=30&w=1200&h=630&fit=clip&auto=compress%2Cformat&mark=%2Fstatic%2Fhygglo_logo_transparent_bg.png&mark-w=280&mark-align=bottom%2Cright&mark-pad=30\",\n \"logoHref\": \"/uk/\",\n \"logoAlt\": \"Hygglo Logo\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand name 'Hygglo' with a link to the homepage, making it the primary brand logo.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 5,\n \"text\": \"Create listing\",\n \"reasoning\": \"Button #6 'Create listing' uses a vibrant green color (#6ECF7E), which is typically used for primary CTAs. The text is action-oriented, encouraging users to engage with the platform.\"\n },\n \"secondary\": {\n \"index\": 0,\n \"text\": \"Log in or register\",\n \"reasoning\": \"Button #0 'Log in or register' has a transparent background, making it a suitable secondary CTA. It complements the primary action by offering a login/register option.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"Individuals interested in renting and lending items\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand name 'Hygglo' with a link to the homepage, making it the primary brand logo.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }