{
  "name": "Fathom",
  "slug": "fathom",
  "domain": "https://fathom.video",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Sora",
        "role": "body"
      },
      {
        "family": "Ttroundsneuecond Md",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#00BEFF",
      "secondary": "#FFF58C",
      "accent": "#00BEFF",
      "background": "#000000",
      "textPrimary": "#000000",
      "link": "#9600FF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Sora",
        "heading": "Ttroundsneuecond Md"
      },
      "fontStacks": {
        "heading": [
          "Sora",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Sora",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Sora",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "88px",
        "h2": "64px",
        "body": "18px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "20px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#00BEFF",
        "textColor": "#000000",
        "borderRadius": "56px",
        "borderRadiusCorners": {
          "topLeft": "56px",
          "topRight": "56px",
          "bottomRight": "56px",
          "bottomLeft": "56px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#9600FF",
        "textColor": "#000000",
        "borderRadius": "56px",
        "borderRadiusCorners": {
          "topLeft": "56px",
          "topRight": "56px",
          "bottomRight": "56px",
          "bottomLeft": "56px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68e7961f4ff1cd5e326512f7_logo-wordmark-new.svg",
      "favicon": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68b06bbf4858c62dabf3ece9_Favicon%2032%20Black%20(1).png",
      "ogImage": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68f20f5cd1c6d0de365b8849_Fathom-Visual_Identity_Concepts-Stage_07-Website_Thumbnail-01.jpg"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon and color scheme.",
      "confidence": 0.9,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get started - free forever",
        "reasoning": "Button #0 with text 'Get started - free forever' is the primary CTA due to its vibrant blue color (#00BEFF), which aligns with the brand's primary color, and its action-oriented text encouraging users to begin using the service."
      },
      "secondary": {
        "index": 12,
        "text": "Learn more",
        "reasoning": "Button #4 with text 'Learn more' is selected as the secondary CTA because it has a different vibrant color (#9600FF) and offers a less direct action, complementing the primary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "high",
      "targetAudience": "tech-savvy professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon and color scheme.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fathom/049fb23767.webp",
      "alt": "Overview",
      "source_url": "https://fathom.video/for/teams",
      "image_url": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/69bbfeb38e00d3580cad9022_astronaut_salute.png",
      "width": 1600,
      "height": 1600,
      "bytes": 982338,
      "query": "site:fathom.video",
      "query_suffix": "site:fathom.video"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fathom/ae41880706.webp",
      "alt": "Overview",
      "source_url": "https://fathom.video/for/teams",
      "image_url": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68af2785638cd1b588b0ffb0_Ask%20Fathom.png",
      "width": 1600,
      "height": 1006,
      "bytes": 276528,
      "query": "site:fathom.video",
      "query_suffix": "site:fathom.video"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fathom/26e198a6ec.webp",
      "alt": "Growth partner program",
      "source_url": "https://fathom.video/for/referral-program",
      "image_url": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/69134f3293ff89b3cbd1c61b_Group%2080%20(2)%20(1).png",
      "width": 1562,
      "height": 1600,
      "bytes": 177278,
      "query": "site:fathom.video",
      "query_suffix": "site:fathom.video"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fathom/0953a02cff.webp",
      "alt": "Overview",
      "source_url": "https://fathom.video/for/teams",
      "image_url": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68af26675cc51382e98d3c59_3.png",
      "width": 1308,
      "height": 872,
      "bytes": 217073,
      "query": "site:fathom.video",
      "query_suffix": "site:fathom.video"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fathom/69f7cde434.webp",
      "alt": "Overview",
      "source_url": "https://fathom.video/for/teams",
      "image_url": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68a48717f09cfe83bdba5600_Group%20100.png",
      "width": 1110,
      "height": 1204,
      "bytes": 989125,
      "query": "site:fathom.video",
      "query_suffix": "site:fathom.video"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fathom/77c3c4d558.webp",
      "alt": "Overview",
      "source_url": "https://fathom.video/for/teams",
      "image_url": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68af2667aa260b2eba272d77_4.png",
      "width": 1308,
      "height": 872,
      "bytes": 180859,
      "query": "site:fathom.video",
      "query_suffix": "site:fathom.video"
    }
  ],
  "font_resources": [
    {
      "family": "Sora",
      "google_fonts_url": "https://fonts.google.com/specimen/Sora"
    },
    {
      "family": "Ttroundsneuecond Md",
      "google_fonts_url": "https://fonts.google.com/specimen/Ttroundsneuecond+Md"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Sora&family=Ttroundsneuecond+Md&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/fathom",
  "agent_instructions": "You are designing or implementing in Fathom's brand identity.\n\n# Brand profile\n- Company: Fathom\n- Source: https://fathom.video\n- Color scheme: dark\n\n# Colors\n- primary: #00BEFF\n- secondary: #FFF58C\n- accent: #00BEFF\n- background: #000000\n- textPrimary: #000000\n- link: #9600FF\n\n# Typography\n- primary: Sora — https://fonts.google.com/specimen/Sora\n- heading: Ttroundsneuecond Md — https://fonts.google.com/specimen/Ttroundsneuecond+Md\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Sora&family=Ttroundsneuecond+Md&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#00BEFF, textColor=#000000, borderRadius=56px, shadow=none\n- buttonSecondary: background=#9600FF, textColor=#000000, borderRadius=56px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/fathom.json",
  "page_markdown": "# Fathom Brand Identity\n\nA complete profile of **Fathom**'s visual system — colors, typography, components, and personality — extracted from https://fathom.video. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/fathom\n- Machine-readable JSON: https://characterquilt.com/branding/fathom.json\n- Per-page llms.txt: https://characterquilt.com/branding/fathom/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #00BEFF |\n| Accent | #00BEFF |\n| Body Font | Sora |\n| Heading Font | Ttroundsneuecond Md |\n\n## Color Palette\n\n- primary: #00BEFF\n- secondary: #FFF58C\n- accent: #00BEFF\n- background: #000000\n- textPrimary: #000000\n- link: #9600FF\n\n## Typography\n\n- primary: Sora — https://fonts.google.com/specimen/Sora\n- heading: Ttroundsneuecond Md — https://fonts.google.com/specimen/Ttroundsneuecond+Md\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68e7961f4ff1cd5e326512f7_logo-wordmark-new.svg\n- Favicon: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68b06bbf4858c62dabf3ece9_Favicon%2032%20Black%20(1).png\n- Social card (og:image): https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68f20f5cd1c6d0de365b8849_Fathom-Visual_Identity_Concepts-Stage_07-Website_Thumbnail-01.jpg\n\n## UI Components\n\n- buttonPrimary: background=#00BEFF, textColor=#000000, borderRadius=56px, shadow=none\n- buttonSecondary: background=#9600FF, textColor=#000000, borderRadius=56px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: tech-savvy professionals\n\n## Fathom Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Overview**\n  - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/69bbfeb38e00d3580cad9022_astronaut_salute.png\n  - Source: https://fathom.video/for/teams\n- **Overview**\n  - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68af2785638cd1b588b0ffb0_Ask%20Fathom.png\n  - Source: https://fathom.video/for/teams\n- **Growth partner program**\n  - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/69134f3293ff89b3cbd1c61b_Group%2080%20(2)%20(1).png\n  - Source: https://fathom.video/for/referral-program\n- **Overview**\n  - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68af26675cc51382e98d3c59_3.png\n  - Source: https://fathom.video/for/teams\n- **Overview**\n  - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68a48717f09cfe83bdba5600_Group%20100.png\n  - Source: https://fathom.video/for/teams\n- **Overview**\n  - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68af2667aa260b2eba272d77_4.png\n  - Source: https://fathom.video/for/teams\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Sora\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Ttroundsneuecond Md\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#00BEFF\",\n    \"secondary\": \"#FFF58C\",\n    \"accent\": \"#00BEFF\",\n    \"background\": \"#000000\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#9600FF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Sora\",\n      \"heading\": \"Ttroundsneuecond Md\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Sora\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Sora\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Sora\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"88px\",\n      \"h2\": \"64px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"20px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#00BEFF\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"56px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"56px\",\n        \"topRight\": \"56px\",\n        \"bottomRight\": \"56px\",\n        \"bottomLeft\": \"56px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#9600FF\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"56px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"56px\",\n        \"topRight\": \"56px\",\n        \"bottomRight\": \"56px\",\n        \"bottomLeft\": \"56px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68e7961f4ff1cd5e326512f7_logo-wordmark-new.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68b06bbf4858c62dabf3ece9_Favicon%2032%20Black%20(1).png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68f20f5cd1c6d0de365b8849_Fathom-Visual_Identity_Concepts-Stage_07-Website_Thumbnail-01.jpg\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon and color scheme.\",\n    \"confidence\": 0.9,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get started - free forever\",\n      \"reasoning\": \"Button #0 with text 'Get started - free forever' is the primary CTA due to its vibrant blue color (#00BEFF), which aligns with the brand's primary color, and its action-oriented text encouraging users to begin using the service.\"\n    },\n    \"secondary\": {\n      \"index\": 12,\n      \"text\": \"Learn more\",\n      \"reasoning\": \"Button #4 with text 'Learn more' is selected as the secondary CTA because it has a different vibrant color (#9600FF) and offers a less direct action, complementing the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"high\",\n    \"targetAudience\": \"tech-savvy professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon and color scheme.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}