# Fathom Brand Identity A complete profile of **Fathom**'s visual system — colors, typography, components, and personality — extracted from https://fathom.video. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/fathom - Machine-readable JSON: https://characterquilt.com/branding/fathom.json - Per-page llms.txt: https://characterquilt.com/branding/fathom/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #00BEFF | | Accent | #00BEFF | | Body Font | Sora | | Heading Font | Ttroundsneuecond Md | ## Color Palette - primary: #00BEFF - secondary: #FFF58C - accent: #00BEFF - background: #000000 - textPrimary: #000000 - link: #9600FF ## Typography - primary: Sora — https://fonts.google.com/specimen/Sora - heading: Ttroundsneuecond Md — https://fonts.google.com/specimen/Ttroundsneuecond+Md ## Visual Assets - Logo: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68e7961f4ff1cd5e326512f7_logo-wordmark-new.svg - Favicon: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68b06bbf4858c62dabf3ece9_Favicon%2032%20Black%20(1).png - Social card (og:image): https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68f20f5cd1c6d0de365b8849_Fathom-Visual_Identity_Concepts-Stage_07-Website_Thumbnail-01.jpg ## UI Components - buttonPrimary: background=#00BEFF, textColor=#000000, borderRadius=56px, shadow=none - buttonSecondary: background=#9600FF, textColor=#000000, borderRadius=56px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy professionals ## Fathom Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Overview** - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/69bbfeb38e00d3580cad9022_astronaut_salute.png - Source: https://fathom.video/for/teams - **Overview** - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68af2785638cd1b588b0ffb0_Ask%20Fathom.png - Source: https://fathom.video/for/teams - **Growth partner program** - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/69134f3293ff89b3cbd1c61b_Group%2080%20(2)%20(1).png - Source: https://fathom.video/for/referral-program - **Overview** - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68af26675cc51382e98d3c59_3.png - Source: https://fathom.video/for/teams - **Overview** - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68a48717f09cfe83bdba5600_Group%20100.png - Source: https://fathom.video/for/teams - **Overview** - Image: https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68af2667aa260b2eba272d77_4.png - Source: https://fathom.video/for/teams ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Sora", "role": "body" }, { "family": "Ttroundsneuecond Md", "role": "heading" } ], "colors": { "primary": "#00BEFF", "secondary": "#FFF58C", "accent": "#00BEFF", "background": "#000000", "textPrimary": "#000000", "link": "#9600FF" }, "typography": { "fontFamilies": { "primary": "Sora", "heading": "Ttroundsneuecond Md" }, "fontStacks": { "heading": [ "Sora", "Arial", "sans-serif" ], "body": [ "Sora", "Arial", "sans-serif" ], "paragraph": [ "Sora", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "88px", "h2": "64px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "20px" }, "components": { "buttonPrimary": { "background": "#00BEFF", "textColor": "#000000", "borderRadius": "56px", "borderRadiusCorners": { "topLeft": "56px", "topRight": "56px", "bottomRight": "56px", "bottomLeft": "56px" }, "shadow": "none" }, "buttonSecondary": { "background": "#9600FF", "textColor": "#000000", "borderRadius": "56px", "borderRadiusCorners": { "topLeft": "56px", "topRight": "56px", "bottomRight": "56px", "bottomLeft": "56px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68e7961f4ff1cd5e326512f7_logo-wordmark-new.svg", "favicon": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68b06bbf4858c62dabf3ece9_Favicon%2032%20Black%20(1).png", "ogImage": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68f20f5cd1c6d0de365b8849_Fathom-Visual_Identity_Concepts-Stage_07-Website_Thumbnail-01.jpg" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon and color scheme.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started - free forever", "reasoning": "Button #0 with text 'Get started - free forever' is the primary CTA due to its vibrant blue color (#00BEFF), which aligns with the brand's primary color, and its action-oriented text encouraging users to begin using the service." }, "secondary": { "index": 12, "text": "Learn more", "reasoning": "Button #4 with text 'Learn more' is selected as the secondary CTA because it has a different vibrant color (#9600FF) and offers a less direct action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon and color scheme.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```