# Fazeshift Brand Identity

A complete profile of **Fazeshift**'s visual system — colors, typography, components, and personality — extracted from https://www.fazeshift.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fazeshift
- Machine-readable JSON: https://characterquilt.com/branding/fazeshift.json
- Per-page llms.txt: https://characterquilt.com/branding/fazeshift/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2749AF |
| Accent | #2749AF |
| Body Font | ABC Social |
| Heading Font | F37 Bolton |

## Color Palette

- primary: #2749AF
- secondary: #3898EC
- accent: #2749AF
- background: #FFFFFF
- textPrimary: #010103
- link: #31273F

## Typography

- primary: ABC Social — https://fonts.google.com/specimen/ABC+Social
- heading: F37 Bolton — https://fonts.google.com/specimen/F37+Bolton

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68d2c244d125283b520f2f39_7cc7c5f26b087cff50d10cab8b1fd275_footer-logo.svg
- Favicon: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68ecfe0d1a0a43eaeb8393dd_Favicon%20(1).png
- Social card (og:image): https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68ed03184691622a6db9acf7_79cdd699b78455fb7e39ecd3676bdd04_OG%20image.png

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=9px, shadow=none
- buttonPrimary: background=#2749AF, textColor=#FFFFFF, borderRadius=9px, shadow=rgba(58, 72, 198, 0.45) 0px 3.26px 3.26px 0px, rgba(58, 72, 198, 0.3) 0px 3.26px 4px 0px
- buttonSecondary: background=#FFFFFF, textColor=#010103, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Fazeshift Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Become a Fazeshift Partner | Grow Together**
  - Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68e805a67c359afc54983ec8_Frame%202147223235%20(1).webp
  - Source: https://www.fazeshift.com/partners
- **AI Invoice Matching: How Does It Work and How Can It Improve Your Financial  Workflow?**
  - Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c41f/68d6923a0fb6a2c34c55a1db_67a3f395989269d6eaeb9027_AD_4nXedEBdDV-ux_giJUqzSrDiXW-1QFkKes4XTmFA2I9g73PEAiwyNk5N4of5Zci6WZyh1yLkdEO6vrH-hCBLgrFI7EWYjMwCFdGMXBQ0i7ifqm-cSI8VRQNZ6mTP8NQAxF5mMvG-Y5g.webp
  - Source: https://www.fazeshift.com/post/ai-invoice-matching-how-does-it-work-and-how-can-it-improve-your-financial-workflow
- **Become a Fazeshift Partner | Grow Together**
  - Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68dd7de60a85fc51689ecd9b_Hero%20(1).webp
  - Source: https://www.fazeshift.com/partners
- **Payment Reminder Best Practices: 7 Brilliant Tips to Improve Your Cashflow**
  - Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c41f/68d6923dc866bac376fd85dd_67886c37e508466a3f2e3126_AD_4nXcxQtOwDCZw4gFI5qaS4ZwChO6e9Ww-nS6ISPVpo_8t5U6SL-REgzNNRRNf6Yr2LniXODHkDYqnjCM6T_5goKQ7tkuVDR5M06AgMS8DBO4XYEwUg79nZOjK5ld8vob40HnNflm75Q.webp
  - Source: https://www.fazeshift.com/post/payment-reminder-best-practices-7-brilliant-tips-to-improve-your-cashflow
- **Become a Fazeshift Partner | Grow Together**
  - Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68d308914aa16c4dc2835985_47305ccb0ce91a30c097c7ff60185cc6_cta-bg.webp
  - Source: https://www.fazeshift.com/partners
- **Stay Ahead of Delays: Proactive AI Payment Reminders for Faster Collections**
  - Image: https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c41f/68d6923ef22d72dd08372995_67808cb45f014edc948c8bb1_AD_4nXfVpiia9PAx6EiemFGkm9AfPm32INdGzCTxFL4nDy13nXrW4EON6EW2O_iWXl0w6Q5q9bmd-Eyd1_WZ3DjdXJQS0uFenhHjIW_jg5C2jLbfjab5U79tLZSyqgBv_JWt9GFep0atGQ.webp
  - Source: https://www.fazeshift.com/post/stay-ahead-of-delays-proactive-ai-payment-reminders-for-faster-collections

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABC Social",
      "role": "body"
    },
    {
      "family": "F37 Bolton",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#2749AF",
    "secondary": "#3898EC",
    "accent": "#2749AF",
    "background": "#FFFFFF",
    "textPrimary": "#010103",
    "link": "#31273F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Social",
      "heading": "F37 Bolton"
    },
    "fontStacks": {
      "heading": [
        "F37 Bolton",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "ABC Social",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "F37 Bolton",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "54px",
      "body": "20.25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "9px",
      "borderRadiusCorners": {
        "topLeft": "9px",
        "topRight": "9px",
        "bottomRight": "9px",
        "bottomLeft": "9px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2749AF",
      "textColor": "#FFFFFF",
      "borderRadius": "9px",
      "borderRadiusCorners": {
        "topLeft": "9px",
        "topRight": "9px",
        "bottomRight": "9px",
        "bottomLeft": "9px"
      },
      "shadow": "rgba(58, 72, 198, 0.45) 0px 3.26px 3.26px 0px, rgba(58, 72, 198, 0.3) 0px 3.26px 4px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#010103",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68d2c244d125283b520f2f39_7cc7c5f26b087cff50d10cab8b1fd275_footer-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68ecfe0d1a0a43eaeb8393dd_Favicon%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/68cc460eb1ba24e13c40c3fc/68ed03184691622a6db9acf7_79cdd699b78455fb7e39ecd3676bdd04_OG%20image.png",
    "logoHref": "/",
    "logoAlt": "Fazeshift logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 12,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Fazeshift'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get started",
      "reasoning": "Button #3 'Get started' uses the vibrant brand color #2749AF and has strong action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 'Book a Demo' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Fazeshift'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```