# FAZZ Brand Identity

A complete profile of **FAZZ**'s visual system — colors, typography, components, and personality — extracted from https://fazzfinancial.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fazz
- Machine-readable JSON: https://characterquilt.com/branding/fazz.json
- Per-page llms.txt: https://characterquilt.com/branding/fazz/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0C45E1 |
| Accent | #CC3366 |
| Body Font | Fazz Neue |
| Heading Font | Fazz Neue |

## Color Palette

- primary: #0C45E1
- secondary: #191335
- accent: #CC3366
- background: #FFFFFF
- textPrimary: #CC3366
- link: #CC3366

## Typography

- primary: Fazz Neue — https://fonts.google.com/specimen/Fazz+Neue
- heading: Fazz Neue — https://fonts.google.com/specimen/Fazz+Neue

## Visual Assets

- Logo: https://fazz.com/wp-content/uploads/2022/07/Logo-Fazz.svg
- Favicon: https://fazz.com/#
- Social card (og:image): https://fazz.com/wp-content/uploads/2022/08/fazz_meta_image.jpg

## Brand Personality

Tone: modern · Energy: medium · Audience: financial professionals

## FAZZ Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fazz – Building the Future of Finance**
  - Image: https://fazz.com/wp-content/uploads/2022/08/fazz_meta_image.jpg
  - Source: https://fazzfinancial.com/
- **Fazz – Building the Future of Finance**
  - Image: https://fazz.com/wp-content/uploads/2024/08/fazz.png
  - Source: https://fazzfinancial.com/
- **FAZZ - Original 1988 Trade AD / poster_ Hasbro 80's fashion makeup ADVERT**
  - Image: https://i.ebayimg.com/00/s/MTM3M1gxMDAw/z/rLIAAOSw5Uxiyeq1/$_57.JPG?set_id=8800005007
  - Source: https://www.ebay.com/itm/286705599100
- **Southeast Asian fintech Fazz raises $100M Series C to serve businesses of  all sizes | TechCrunch**
  - Image: https://techcrunch.com/wp-content/uploads/2022/09/Business-finance-for-southeast-asia-1920x1080-1.jpg?w=1024
  - Source: https://techcrunch.com/2022/09/13/southeast-asian-fintech-fazz-raises-100m-series-c-to-serve-businesses-of-all-sizes/
- **Business Finance for Southeast Asia - Fazz Singapore**
  - Image: https://fazz.com/sg/wp-content/uploads/sites/2/2022/10/SFF-Landing-Page-Hero-IMG.png
  - Source: https://fazz.com/sg/fazz-sff-2022/
- **It's a Wrap: Fazz's Journey and Achievements in 2023 - Fazz**
  - Image: https://fazz.com/wp-content/uploads/2023/12/Fazzbiz_SG_EDM_Mengenang-satu-tahun-perjalanan-bersama-Fazz.png
  - Source: https://fazz.com/newsroom/business/fazzs-journey-and-achievements/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Fazz Neue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0C45E1",
    "secondary": "#191335",
    "accent": "#CC3366",
    "background": "#FFFFFF",
    "textPrimary": "#CC3366",
    "link": "#CC3366"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Fazz Neue",
      "heading": "Fazz Neue"
    },
    "fontStacks": {
      "heading": [
        "Fazz Neue",
        "sans-serif"
      ],
      "body": [
        "Fazz Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Fazz Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {},
  "images": {
    "logo": "https://fazz.com/wp-content/uploads/2022/07/Logo-Fazz.svg",
    "favicon": "https://fazz.com/#",
    "ogImage": "https://fazz.com/wp-content/uploads/2022/08/fazz_meta_image.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and the source URL contains 'Logo-Fazz', indicating it represents the brand.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "financial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and the source URL contains 'Logo-Fazz', indicating it represents the brand.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```