{
  "name": "Fello",
  "slug": "fello",
  "domain": "https://fello.in",
  "sources": [
    "apollo_us_mid",
    "yc"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Source Sans Pro",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#111827",
      "secondary": "#CFE3CF",
      "accent": "#14532D",
      "background": "#262C2B",
      "textPrimary": "#262C2B",
      "link": "#9CA3AF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Source Sans Pro",
        "heading": "Source Sans Pro"
      },
      "fontStacks": {
        "heading": [
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "body": [
          "Source Sans Pro",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Oxygen",
          "Ubuntu",
          "Cantarell",
          "Open Sans",
          "Helvetica Neue",
          "sans-serif"
        ],
        "paragraph": [
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "36px",
        "body": "12px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "6px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#111827",
        "borderColor": null,
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#14532D",
        "textColor": "#FFFFFF",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#000000",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://fello.in/logos/fello_black.png",
      "favicon": null,
      "ogImage": "https://d37gtxigg82zaw.cloudfront.net/fello-thumbnail.png",
      "logoHref": "/",
      "logoAlt": "Fello"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Fello', making it the primary brand logo.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Start FD",
        "reasoning": "Button #0 has a vibrant green color (#14532D) which stands out as the primary CTA. The text 'Start FD' is action-oriented, making it a strong candidate for the primary button."
      },
      "secondary": {
        "index": 5,
        "text": "Auto Invest",
        "reasoning": "Button #5 has a different background color (#FFFFFF) and offers a secondary action 'Auto Invest', which complements the primary action without competing visually."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "tech-savvy investors"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Fello', making it the primary brand logo.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fello/b8c9c03d41.webp",
      "alt": "What Are Mutual Funds and How to Invest in Them?",
      "source_url": "https://fello.in/blogs/what-are-mutual-funds-and-how-to-invest-in-them/",
      "image_url": "https://fello.in/wp-content/uploads/2025/01/Blog-22.png",
      "width": 6250,
      "height": 3126,
      "bytes": 577742,
      "query": "site:fello.in",
      "query_suffix": "site:fello.in"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fello/113b168a16.webp",
      "alt": "Essential Financial Tips for 2025",
      "source_url": "https://fello.in/blogs/essential-financial-tips-for-2025/",
      "image_url": "https://fello.in/wp-content/uploads/2025/01/Blog-35.png",
      "width": 6250,
      "height": 3126,
      "bytes": 552123,
      "query": "site:fello.in blog",
      "query_suffix": "site:fello.in blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fello/477d3d8f9a.webp",
      "alt": "What Are the Best Personal Finance Apps for You?",
      "source_url": "https://fello.in/blogs/what-are-the-best-personal-finance-apps-for-you/",
      "image_url": "https://fello.in/wp-content/uploads/2024/12/Blog-20-2.png",
      "width": 6250,
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      "bytes": 687098,
      "query": "site:fello.in",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fello/6d9e7658c3.webp",
      "alt": "Why Is Gold The Best Investment To Make Right Now?",
      "source_url": "https://fello.in/blogs/why-is-gold-the-best-investment-to-make-right-now/",
      "image_url": "https://fello.in/wp-content/uploads/2022/04/blog-banners-07.png",
      "width": 3125,
      "height": 1563,
      "bytes": 584827,
      "query": "site:fello.in blog",
      "query_suffix": "site:fello.in blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fello/665c8090e0.webp",
      "alt": "Best Budget Electric Cars in India",
      "source_url": "https://fello.in/blogs/best-budget-electric-cars-in-india/",
      "image_url": "https://fello.in/wp-content/uploads/2025/02/Best-budget-Electric-cars-in-India.png",
      "width": 6250,
      "height": 3126,
      "bytes": 646362,
      "query": "site:fello.in",
      "query_suffix": "site:fello.in"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fello/3ca2822bae.webp",
      "alt": "How Much Wealth Can You Build with Mutual Funds in 10 Years?",
      "source_url": "https://fello.in/blogs/how-much-wealth-can-you-build-with-mutual-funds-in-10-years/",
      "image_url": "https://fello.in/wp-content/uploads/2025/01/Blog-3.png",
      "width": 6250,
      "height": 3126,
      "bytes": 537566,
      "query": "site:fello.in blog",
      "query_suffix": "site:fello.in blog"
    }
  ],
  "font_resources": [
    {
      "family": "Source Sans Pro",
      "google_fonts_url": "https://fonts.google.com/specimen/Source+Sans+Pro"
    },
    {
      "family": "Source Sans Pro",
      "google_fonts_url": "https://fonts.google.com/specimen/Source+Sans+Pro"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Source+Sans+Pro&family=Source+Sans+Pro&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/fello",
  "agent_instructions": "You are designing or implementing in Fello's brand identity.\n\n# Brand profile\n- Company: Fello\n- Source: https://fello.in\n- Color scheme: dark\n\n# Colors\n- primary: #111827\n- secondary: #CFE3CF\n- accent: #14532D\n- background: #262C2B\n- textPrimary: #262C2B\n- link: #9CA3AF\n\n# Typography\n- primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro\n- heading: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Source+Sans+Pro&family=Source+Sans+Pro&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#111827, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#14532D, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy investors\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/fello.json",
  "page_markdown": "# Fello Brand Identity\n\nA complete profile of **Fello**'s visual system — colors, typography, components, and personality — extracted from https://fello.in. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/fello\n- Machine-readable JSON: https://characterquilt.com/branding/fello.json\n- Per-page llms.txt: https://characterquilt.com/branding/fello/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #111827 |\n| Accent | #14532D |\n| Body Font | Source Sans Pro |\n| Heading Font | Source Sans Pro |\n\n## Color Palette\n\n- primary: #111827\n- secondary: #CFE3CF\n- accent: #14532D\n- background: #262C2B\n- textPrimary: #262C2B\n- link: #9CA3AF\n\n## Typography\n\n- primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro\n- heading: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro\n\n## Visual Assets\n\n- Logo: https://fello.in/logos/fello_black.png\n- Social card (og:image): https://d37gtxigg82zaw.cloudfront.net/fello-thumbnail.png\n\n## UI Components\n\n- input: background=transparent, textColor=#111827, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#14532D, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy investors\n\n## Fello Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **What Are Mutual Funds and How to Invest in Them?**\n  - Image: https://fello.in/wp-content/uploads/2025/01/Blog-22.png\n  - Source: https://fello.in/blogs/what-are-mutual-funds-and-how-to-invest-in-them/\n- **Essential Financial Tips for 2025**\n  - Image: https://fello.in/wp-content/uploads/2025/01/Blog-35.png\n  - Source: https://fello.in/blogs/essential-financial-tips-for-2025/\n- **What Are the Best Personal Finance Apps for You?**\n  - Image: https://fello.in/wp-content/uploads/2024/12/Blog-20-2.png\n  - Source: https://fello.in/blogs/what-are-the-best-personal-finance-apps-for-you/\n- **Why Is Gold The Best Investment To Make Right Now?**\n  - Image: https://fello.in/wp-content/uploads/2022/04/blog-banners-07.png\n  - Source: https://fello.in/blogs/why-is-gold-the-best-investment-to-make-right-now/\n- **Best Budget Electric Cars in India**\n  - Image: https://fello.in/wp-content/uploads/2025/02/Best-budget-Electric-cars-in-India.png\n  - Source: https://fello.in/blogs/best-budget-electric-cars-in-india/\n- **How Much Wealth Can You Build with Mutual Funds in 10 Years?**\n  - Image: https://fello.in/wp-content/uploads/2025/01/Blog-3.png\n  - Source: https://fello.in/blogs/how-much-wealth-can-you-build-with-mutual-funds-in-10-years/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Source Sans Pro\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#111827\",\n    \"secondary\": \"#CFE3CF\",\n    \"accent\": \"#14532D\",\n    \"background\": \"#262C2B\",\n    \"textPrimary\": \"#262C2B\",\n    \"link\": \"#9CA3AF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Source Sans Pro\",\n      \"heading\": \"Source Sans Pro\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"body\": [\n        \"Source Sans Pro\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Oxygen\",\n        \"Ubuntu\",\n        \"Cantarell\",\n        \"Open Sans\",\n        \"Helvetica Neue\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"36px\",\n      \"body\": \"12px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"6px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#111827\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#14532D\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://fello.in/logos/fello_black.png\",\n    \"favicon\": null,\n    \"ogImage\": \"https://d37gtxigg82zaw.cloudfront.net/fello-thumbnail.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Fello\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Fello', making it the primary brand logo.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Start FD\",\n      \"reasoning\": \"Button #0 has a vibrant green color (#14532D) which stands out as the primary CTA. The text 'Start FD' is action-oriented, making it a strong candidate for the primary button.\"\n    },\n    \"secondary\": {\n      \"index\": 5,\n      \"text\": \"Auto Invest\",\n      \"reasoning\": \"Button #5 has a different background color (#FFFFFF) and offers a secondary action 'Auto Invest', which complements the primary action without competing visually.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"tech-savvy investors\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Fello', making it the primary brand logo.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}