# Feltsense Brand Identity

A complete profile of **Feltsense**'s visual system — colors, typography, components, and personality — extracted from https://feltsense.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/feltsense
- Machine-readable JSON: https://characterquilt.com/branding/feltsense.json
- Per-page llms.txt: https://characterquilt.com/branding/feltsense/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D4A574 |
| Accent | #9CA3AF |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #D4A574
- accent: #9CA3AF
- background: #0A0A0F
- textPrimary: #0A0A0F
- link: #9CA3AF

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Favicon: https://feltsense.com/feltsense_logo_white.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0A0A0F, borderRadius=3px, shadow=none
- buttonSecondary: background=#09090E, textColor=#FFFFFF, borderColor=#545457, borderRadius=3px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals interested in AI and innovation

## Feltsense Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **This guy just raised $5.1 million for an AI that built 1,000+ startups. His  process is insanely logical. That's Marik Hazan of Feltsense & his process  is (roughly): Step 1: scrape social.**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQGwkxZEqeimCw/feedshare-shrink_800/B56Z1mQ10rKMAc-/0/1775537184324?e=2147483647&v=beta&t=79nN4lqGKcT1FcLVZ2rpbarv6cLQYD97pTyW9qQDPmI
  - Source: https://www.linkedin.com/posts/andrewwarner_this-guy-just-raised-51-million-for-an-activity-7440436097186160640-mCjY
- **Felt Sense Psychotherapy & Somatic Coaching**
  - Image: https://images.squarespace-cdn.com/content/v1/639f08ba22805e758eefb703/08bc3f7b-ff2c-4abe-9413-7f6e9f2a8299/FS_Wordmark_DarkBlue%281%29.png
  - Source: https://feltsense.co/contact
- **Feltsense Raises $5.1M to Launch Agentic Founders That Build and Scale  Startups From Zero | Morningstar**
  - Image: https://mma.prnewswire.com/media/2877023/Feltsense_Holdings_Logo.jpg
  - Source: https://www.morningstar.com/news/pr-newswire/20260204ny78727/feltsense-raises-51m-to-launch-agentic-founders-that-build-and-scale-startups-from-zero

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "SF Mono",
      "role": "monospace"
    },
    {
      "family": "Fira Code",
      "role": "monospace"
    },
    {
      "family": "Space Grotesk",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D4A574",
    "accent": "#9CA3AF",
    "background": "#0A0A0F",
    "textPrimary": "#0A0A0F",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Space Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0F",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#09090E",
      "textColor": "#FFFFFF",
      "borderColor": "#545457",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://feltsense.com/feltsense_logo_white.png",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Explore Our Agentic Founders",
      "reasoning": "Button #1, 'Explore Our Agentic Founders', is the primary CTA due to its action-oriented text and distinct white background, which contrasts with the dark theme of the site, making it stand out."
    },
    "secondary": {
      "index": 0,
      "text": "Join Our Team",
      "reasoning": "Button #0, 'Join Our Team', serves as the secondary CTA. It has a dark background, which is less prominent compared to the primary button's white background, fitting the secondary role."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals interested in AI and innovation"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```