# FightCamp Brand Identity

A complete profile of **FightCamp**'s visual system — colors, typography, components, and personality — extracted from http://joinfightcamp.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fightcamp
- Machine-readable JSON: https://characterquilt.com/branding/fightcamp.json
- Per-page llms.txt: https://characterquilt.com/branding/fightcamp/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #B12626 |
| Accent | #B12626 |
| Body Font | Trebuchet MS |
| Heading Font | Graphik-Medium |

## Color Palette

- primary: #B12626
- secondary: #003366
- accent: #B12626
- background: #FFF9F9
- textPrimary: #000000
- link: #0E1C3C

## Typography

- primary: Trebuchet MS — https://fonts.google.com/specimen/Trebuchet+MS
- heading: Graphik-Medium — https://fonts.google.com/specimen/Graphik-Medium

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22svg-inline--fa%20fa-logo%20the-navigation-bar__logo-icon%20the-navigation-bar__logo-icon--theme-dark%22%20style%3D%22%22%20aria-hidden%3D%22true%22%20focusable%3D%22false%22%20data-prefix%3D%22fc%22%20data-icon%3D%22logo%22%20role%3D%22img%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2074%2067%22%20data-v-948ffc51%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cpath%20class%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%20fill%3D%22currentColor%22%20d%3D%22M15.7562%2027.9739H12.0364V6.29038H21.3207V9.52628H15.7562V15.6654H20.0808V18.9013H15.7562V27.9739Z%26%2310%3BM18.266%2052.6212H21.8043V55.4337C21.8695%2056.137%2021.7789%2056.8461%2021.5391%2057.5105C21.2992%2058.1749%2020.9159%2058.7783%2020.4164%2059.2778C19.917%2059.7773%2019.3136%2060.1606%2018.6492%2060.4004C17.9849%2060.6403%2017.2758%2060.7308%2016.5725%2060.6656C15.8608%2060.7364%2015.1422%2060.6525%2014.466%2060.4195C13.7899%2060.1866%2013.172%2059.8102%2012.6549%2059.3161C12.1378%2058.822%2011.7339%2058.2219%2011.4704%2057.557C11.207%2056.8921%2011.0904%2056.1781%2011.1288%2055.4639V43.7603C11.0904%2043.0461%2011.207%2042.3321%2011.4704%2041.6672C11.7339%2041.0023%2012.1378%2040.4022%2012.6549%2039.9081C13.172%2039.414%2013.7899%2039.0376%2014.466%2038.8047C15.1422%2038.5718%2015.8608%2038.4878%2016.5725%2038.5586C17.2758%2038.4934%2017.9849%2038.584%2018.6492%2038.8239C19.3136%2039.0638%2019.917%2039.447%2020.4164%2039.9465C20.9159%2040.446%2021.2992%2041.0493%2021.5391%2041.7137C21.7789%2042.3781%2021.8695%2043.0872%2021.8043%2043.7905V46.1796H18.266V43.7603C18.266%2042.732%2017.8124%2041.8247%2016.5725%2041.8247C15.3326%2041.8247%2014.8789%2042.732%2014.8789%2043.7603V55.6152C14.8789%2056.6132%2015.3326%2057.5506%2016.5725%2057.5506C17.8124%2057.5506%2018.266%2056.6132%2018.266%2055.6152V52.6212Z%26%2310%3BM26.6434%206.29038H22.9236V27.9739H26.6434V6.29038Z%26%2310%3BM45.5145%2018.8711V27.9739H41.7947V6.29038H45.5145V15.6654H48.8411V6.29038H52.5608V27.9739H48.8411V18.8711H45.5145Z%26%2310%3BM60.9983%2027.9739H57.3088V9.52628H53.9822V6.29038H64.3552V9.52628H60.9983V27.9739Z%26%2310%3BM74.3047%200H0V1.54235H74.3047V0Z%26%2310%3BM39.6474%2023.0142C39.7174%2023.72%2039.6302%2024.4324%2039.3925%2025.1006C39.1548%2025.7687%2038.7723%2026.376%2038.2723%2026.8789C37.7722%2027.3819%2037.1671%2027.7679%2036.5003%2028.0095C35.8335%2028.2511%2035.1215%2028.3422%2034.4154%2028.2763C33.6998%2028.3471%2032.9773%2028.2624%2032.2975%2028.0279C31.6177%2027.7934%2030.9965%2027.4147%2030.4766%2026.9178C29.9567%2026.4209%2029.5504%2025.8176%2029.2855%2025.149C29.0205%2024.4805%2028.9032%2023.7625%2028.9416%2023.0444V11.2198C28.9078%2010.5041%2029.0285%209.78959%2029.2955%209.12475C29.5624%208.4599%2029.9692%207.86039%2030.4886%207.36687C31.0079%206.87335%2031.6275%206.49745%2032.3051%206.26473C32.9827%206.03201%2033.7024%205.94785%2034.4154%206.01813C35.1188%205.95291%2035.828%206.0435%2036.4923%206.28337C37.1567%206.52324%2037.7601%206.90653%2038.2595%207.406C38.759%207.90547%2039.1423%208.50881%2039.3822%209.1732C39.622%209.83758%2039.7126%2010.5467%2039.6474%2011.25V13.8508H36.1695V11.2198C36.1695%2010.1915%2035.7159%209.28432%2034.476%209.28432C33.236%209.28432%2032.7521%2010.1915%2032.7521%2011.2198V23.0444C32.7521%2024.0726%2033.236%2025.0101%2034.476%2025.0101C35.7159%2025.0101%2036.1695%2024.0726%2036.1695%2023.0444V18.871H34.3248V15.8468H39.7078L39.6474%2023.0142Z%26%2310%3BM57.3389%2060.3631H53.6192V38.6796H58.6998C59.4589%2038.6365%2060.2181%2038.7584%2060.9255%2039.0369C61.6329%2039.3154%2062.2716%2039.7438%2062.7976%2040.2928C63.3235%2040.8417%2063.7243%2041.4981%2063.9723%2042.2168C64.2203%2042.9354%2064.3097%2043.6994%2064.2342%2044.4559V45.9377C64.3091%2046.6955%2064.2197%2047.4605%2063.9719%2048.1806C63.7241%2048.9006%2063.3237%2049.5588%2062.7983%2050.11C62.2729%2050.6612%2061.6349%2051.0925%2060.9276%2051.3746C60.2202%2051.6566%2059.4604%2051.7827%2058.6998%2051.7442H57.3389V60.3631ZM57.3389%2048.5083H58.4578C59.7885%2048.5083%2060.5446%2047.5405%2060.5446%2045.9377V44.486C60.5446%2042.8832%2059.7885%2041.9155%2058.4578%2041.9155H57.3389V48.5083Z%26%2310%3BM34.3551%2060.3631H30.605L30.0304%2056.4317H26.7644L26.1898%2060.3631H22.6816L26.0687%2038.6796H30.9681L34.3551%2060.3631ZM28.3067%2044.3046L27.0364%2053.6797H29.5466L28.3671%2044.3046H28.3067Z%26%2310%3BM39.4356%2060.3934H35.8971V38.6796H41.0383L43.4576%2052.5304L45.8771%2038.6796H51.0181V60.3934H47.4799V54.345C47.4799%2051.3208%2047.7218%2047.4498%2047.873%2044.3953L45.0605%2060.5144H42.0363L39.2541%2044.3953C39.2541%2047.4195%2039.5565%2051.0788%2039.5565%2054.345L39.4356%2060.3934Z%26%2310%3BM74.3047%2032.5707H0V34.1131H74.3047V32.5707Z%26%2310%3BM74.3047%2064.9599H0V66.5023H74.3047V64.9599Z%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://joinfightcamp.com/favicon.ico
- Social card (og:image): https://cdn.joinfightcamp.com/images/og/fc-og-2025.jpg

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=#75777D, borderRadius=8px, shadow=none
- buttonPrimary: background=#B12626, textColor=#FFFFFF, borderColor=#B12626, borderRadius=16px, shadow=none
- buttonSecondary: background=#0E1C3C, textColor=#FFFFFF, borderColor=#0E1C3C, borderRadius=16px, shadow=none

## Brand Personality

Tone: bold · Energy: high · Audience: fitness enthusiasts

## FightCamp Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **FightCamp | The Results**
  - Image: https://a.storyblok.com/f/152150/3883x5824/5ee7ff6785/better_balance_posture_v2.jpg/m/3072x0/filters:format(jpeg)
  - Source: https://joinfightcamp.com/the-results?srsltid=AfmBOorpPW6SRmK6F4PJZ3FKuD2gkrttzTaL3dIZsh0Ddt91QIGvliQw
- **FightCamp | Blog**
  - Image: https://img2.storyblok.com/300x272/filters:focal(null):format(png)/f/115220/600x544/7fb4282d13/wearfightcamp_20220307_blog_ad_3.png
  - Source: https://blog.joinfightcamp.com/
- **Partner Offer | FightCamp**
  - Image: https://a.storyblok.com/f/152150/8256x6192/359f7a99cb/james-punch.jpg/m/3072x3072/filters:format(jpeg)
  - Source: https://joinfightcamp.com/partner-offer/?srsltid=AfmBOop_t83pGZ8-LhomFu2YX0XjvjxMV5rNLeHvKwHlxfk_e59ss12N
- **FightCamp | Blog**
  - Image: https://img2.storyblok.com/500x208/filters:focal():format(jpeg)/f/115220/1200x500/f5e51fb29e/blog-header-1.jpg
  - Source: https://blog.joinfightcamp.com/
- **10 Minute Tabata HIIT Workout - No Equipment Needed**
  - Image: https://cdn.shopify.com/s/files/1/2510/5836/files/10_Minute_Tabata_Workout.jpg?v=1624903060
  - Source: https://legacy-blog.joinfightcamp.com/blogs/boxing-workouts-drills/10-minute-tabata-hiit-workout-no-equipment-needed
- **FightCamp | Blog**
  - Image: https://img2.storyblok.com/500x208/filters:focal():format(png)/f/115220/1200x500/3cf6520bc6/blog-post-hero_-strike-output.png
  - Source: https://blog.joinfightcamp.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Trebuchet MS",
      "role": "body"
    },
    {
      "family": "Graphik-Regular",
      "role": "body"
    },
    {
      "family": "Graphik-Medium",
      "role": "heading"
    },
    {
      "family": "New-Grotesk-Square-FOUR",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#B12626",
    "secondary": "#003366",
    "accent": "#B12626",
    "background": "#FFF9F9",
    "textPrimary": "#000000",
    "link": "#0E1C3C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Trebuchet MS",
      "heading": "Graphik-Medium"
    },
    "fontStacks": {
      "heading": [
        "New-Grotesk-Square-FOUR",
        "impact",
        "charcoal",
        "sans-serif"
      ],
      "body": [
        "Graphik-Regular",
        "Trebuchet MS",
        "helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik-Medium",
        "Trebuchet MS",
        "helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#75777D",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#B12626",
      "textColor": "#FFFFFF",
      "borderColor": "#B12626",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0E1C3C",
      "textColor": "#FFFFFF",
      "borderColor": "#0E1C3C",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22svg-inline--fa%20fa-logo%20the-navigation-bar__logo-icon%20the-navigation-bar__logo-icon--theme-dark%22%20style%3D%22%22%20aria-hidden%3D%22true%22%20focusable%3D%22false%22%20data-prefix%3D%22fc%22%20data-icon%3D%22logo%22%20role%3D%22img%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2074%2067%22%20data-v-948ffc51%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cpath%20class%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%20fill%3D%22currentColor%22%20d%3D%22M15.7562%2027.9739H12.0364V6.29038H21.3207V9.52628H15.7562V15.6654H20.0808V18.9013H15.7562V27.9739Z%26%2310%3BM18.266%2052.6212H21.8043V55.4337C21.8695%2056.137%2021.7789%2056.8461%2021.5391%2057.5105C21.2992%2058.1749%2020.9159%2058.7783%2020.4164%2059.2778C19.917%2059.7773%2019.3136%2060.1606%2018.6492%2060.4004C17.9849%2060.6403%2017.2758%2060.7308%2016.5725%2060.6656C15.8608%2060.7364%2015.1422%2060.6525%2014.466%2060.4195C13.7899%2060.1866%2013.172%2059.8102%2012.6549%2059.3161C12.1378%2058.822%2011.7339%2058.2219%2011.4704%2057.557C11.207%2056.8921%2011.0904%2056.1781%2011.1288%2055.4639V43.7603C11.0904%2043.0461%2011.207%2042.3321%2011.4704%2041.6672C11.7339%2041.0023%2012.1378%2040.4022%2012.6549%2039.9081C13.172%2039.414%2013.7899%2039.0376%2014.466%2038.8047C15.1422%2038.5718%2015.8608%2038.4878%2016.5725%2038.5586C17.2758%2038.4934%2017.9849%2038.584%2018.6492%2038.8239C19.3136%2039.0638%2019.917%2039.447%2020.4164%2039.9465C20.9159%2040.446%2021.2992%2041.0493%2021.5391%2041.7137C21.7789%2042.3781%2021.8695%2043.0872%2021.8043%2043.7905V46.1796H18.266V43.7603C18.266%2042.732%2017.8124%2041.8247%2016.5725%2041.8247C15.3326%2041.8247%2014.8789%2042.732%2014.8789%2043.7603V55.6152C14.8789%2056.6132%2015.3326%2057.5506%2016.5725%2057.5506C17.8124%2057.5506%2018.266%2056.6132%2018.266%2055.6152V52.6212Z%26%2310%3BM26.6434%206.29038H22.9236V27.9739H26.6434V6.29038Z%26%2310%3BM45.5145%2018.8711V27.9739H41.7947V6.29038H45.5145V15.6654H48.8411V6.29038H52.5608V27.9739H48.8411V18.8711H45.5145Z%26%2310%3BM60.9983%2027.9739H57.3088V9.52628H53.9822V6.29038H64.3552V9.52628H60.9983V27.9739Z%26%2310%3BM74.3047%200H0V1.54235H74.3047V0Z%26%2310%3BM39.6474%2023.0142C39.7174%2023.72%2039.6302%2024.4324%2039.3925%2025.1006C39.1548%2025.7687%2038.7723%2026.376%2038.2723%2026.8789C37.7722%2027.3819%2037.1671%2027.7679%2036.5003%2028.0095C35.8335%2028.2511%2035.1215%2028.3422%2034.4154%2028.2763C33.6998%2028.3471%2032.9773%2028.2624%2032.2975%2028.0279C31.6177%2027.7934%2030.9965%2027.4147%2030.4766%2026.9178C29.9567%2026.4209%2029.5504%2025.8176%2029.2855%2025.149C29.0205%2024.4805%2028.9032%2023.7625%2028.9416%2023.0444V11.2198C28.9078%2010.5041%2029.0285%209.78959%2029.2955%209.12475C29.5624%208.4599%2029.9692%207.86039%2030.4886%207.36687C31.0079%206.87335%2031.6275%206.49745%2032.3051%206.26473C32.9827%206.03201%2033.7024%205.94785%2034.4154%206.01813C35.1188%205.95291%2035.828%206.0435%2036.4923%206.28337C37.1567%206.52324%2037.7601%206.90653%2038.2595%207.406C38.759%207.90547%2039.1423%208.50881%2039.3822%209.1732C39.622%209.83758%2039.7126%2010.5467%2039.6474%2011.25V13.8508H36.1695V11.2198C36.1695%2010.1915%2035.7159%209.28432%2034.476%209.28432C33.236%209.28432%2032.7521%2010.1915%2032.7521%2011.2198V23.0444C32.7521%2024.0726%2033.236%2025.0101%2034.476%2025.0101C35.7159%2025.0101%2036.1695%2024.0726%2036.1695%2023.0444V18.871H34.3248V15.8468H39.7078L39.6474%2023.0142Z%26%2310%3BM57.3389%2060.3631H53.6192V38.6796H58.6998C59.4589%2038.6365%2060.2181%2038.7584%2060.9255%2039.0369C61.6329%2039.3154%2062.2716%2039.7438%2062.7976%2040.2928C63.3235%2040.8417%2063.7243%2041.4981%2063.9723%2042.2168C64.2203%2042.9354%2064.3097%2043.6994%2064.2342%2044.4559V45.9377C64.3091%2046.6955%2064.2197%2047.4605%2063.9719%2048.1806C63.7241%2048.9006%2063.3237%2049.5588%2062.7983%2050.11C62.2729%2050.6612%2061.6349%2051.0925%2060.9276%2051.3746C60.2202%2051.6566%2059.4604%2051.7827%2058.6998%2051.7442H57.3389V60.3631ZM57.3389%2048.5083H58.4578C59.7885%2048.5083%2060.5446%2047.5405%2060.5446%2045.9377V44.486C60.5446%2042.8832%2059.7885%2041.9155%2058.4578%2041.9155H57.3389V48.5083Z%26%2310%3BM34.3551%2060.3631H30.605L30.0304%2056.4317H26.7644L26.1898%2060.3631H22.6816L26.0687%2038.6796H30.9681L34.3551%2060.3631ZM28.3067%2044.3046L27.0364%2053.6797H29.5466L28.3671%2044.3046H28.3067Z%26%2310%3BM39.4356%2060.3934H35.8971V38.6796H41.0383L43.4576%2052.5304L45.8771%2038.6796H51.0181V60.3934H47.4799V54.345C47.4799%2051.3208%2047.7218%2047.4498%2047.873%2044.3953L45.0605%2060.5144H42.0363L39.2541%2044.3953C39.2541%2047.4195%2039.5565%2051.0788%2039.5565%2054.345L39.4356%2060.3934Z%26%2310%3BM74.3047%2032.5707H0V34.1131H74.3047V32.5707Z%26%2310%3BM74.3047%2064.9599H0V66.5023H74.3047V64.9599Z%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://joinfightcamp.com/favicon.ico",
    "ogImage": "https://cdn.joinfightcamp.com/images/og/fc-og-2025.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Start Training",
      "reasoning": "Button #2 ('Start Training') is the primary CTA due to its action-oriented text and vibrant brand color (#B12626), which aligns with the site's focus on initiating workouts."
    },
    "secondary": {
      "index": 4,
      "text": "Boxing",
      "reasoning": "Button #4 ('Boxing') is selected as secondary because it has a different background color (#0E1C3C) and serves as a category selector, complementing the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "fitness enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```