# Filadd Brand Identity

A complete profile of **Filadd**'s visual system — colors, typography, components, and personality — extracted from https://courses.filadd.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/filadd
- Machine-readable JSON: https://characterquilt.com/branding/filadd.json
- Per-page llms.txt: https://characterquilt.com/branding/filadd/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #43A047 |
| Accent | #00897B |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #43A047
- secondary: #E64A19
- accent: #00897B
- background: #FFFFFF
- textPrimary: #212121
- link: #FFA000

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Favicon: https://i.ibb.co/J2knTTL/dd-favicon.png
- Social card (og:image): https://cdn.convrrt.com/apps/sendinblue/2795508/8e9a203a-49cf-475d-8ac3-e5e5b9724c64.png

## UI Components

- buttonPrimary: background=#00897B, textColor=#FFFFFF, borderColor=#00897B, borderRadius=4.8px, shadow=none
- buttonSecondary: background=#277AFF, textColor=#FFFFFF, borderColor=#277AFF, borderRadius=4.8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Students and professionals seeking online courses

## Filadd Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Um review transparente da Filadd (ReclameAqui, alunos e por dentro da  plataforma)**
  - Image: https://i.ytimg.com/vi/1128RC5MX98/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLATeW5LifWvSLxtOJfpcvpBVLCKNQ
  - Source: https://www.youtube.com/watch?v=1128RC5MX98
- **Filadd — Get into the university of your dreams**
  - Image: https://filadd.com/filadd-main-landing/assets/team-india-DDzM3J2l.jpg
  - Source: https://filadd.com/filadd-main-landing/about-us
- **Casos de éxito del Preuniversitario Filadd - Webinar**
  - Image: https://i.ytimg.com/vi/R8SUvYF90aA/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AH-CYAC0AWKAgwIABABGDcgEyh_MA8=&rs=AOn4CLC8t6JENiePcsTUFQ-bs-hMJJAEyA
  - Source: https://www.youtube.com/watch?v=R8SUvYF90aA
- **Filadd - Education App | MWM**
  - Image: https://fastly.mwm-storage.mwmcdn.com/raw_files/e86d9efa-29d1-402a-ba09-fc8600d9617e
  - Source: https://mwm.ai/apps/filadd/1668179259
- **Tour por la plataforma y Método de Preuniversitario Filadd**
  - Image: https://i.ytimg.com/vi/wB2Cwxokt9w/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAhD4NkRb3qUzk2h39ry94z464tXw
  - Source: https://www.youtube.com/watch?v=wB2Cwxokt9w
- **Filadd - Education App | MWM**
  - Image: https://fastly.mwm-storage.mwmcdn.com/raw_files/3d61804f-9476-46bb-8085-e600bab0a3ef
  - Source: https://mwm.ai/apps/filadd/1668179259

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Arimo",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#43A047",
    "secondary": "#E64A19",
    "accent": "#00897B",
    "background": "#FFFFFF",
    "textPrimary": "#212121",
    "link": "#FFA000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00897B",
      "textColor": "#FFFFFF",
      "borderColor": "#00897B",
      "borderRadius": "4.8px",
      "borderRadiusCorners": {
        "topLeft": "4.8px",
        "topRight": "4.8px",
        "bottomRight": "4.8px",
        "bottomLeft": "4.8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#277AFF",
      "textColor": "#FFFFFF",
      "borderColor": "#277AFF",
      "borderRadius": "4.8px",
      "borderRadiusCorners": {
        "topLeft": "4.8px",
        "topRight": "4.8px",
        "bottomRight": "4.8px",
        "bottomLeft": "4.8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://i.ibb.co/J2knTTL/dd-favicon.png",
    "ogImage": "https://cdn.convrrt.com/apps/sendinblue/2795508/8e9a203a-49cf-475d-8ac3-e5e5b9724c64.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable logo candidate was found that clearly represents the 'Filadd Academy' brand in the header area.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "🇧🇷 Brazil",
      "reasoning": "Button #1 with background color #00897B (green) is vibrant and stands out as a primary CTA, likely representing a key action for the site."
    },
    "secondary": {
      "index": 3,
      "text": "🇦🇷 Argentina",
      "reasoning": "Button #3 with background color #277AFF (blue) is vibrant but less prominent than the primary, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Students and professionals seeking online courses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable logo candidate was found that clearly represents the 'Filadd Academy' brand in the header area.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```