# Filigran Brand Identity

A complete profile of **Filigran**'s visual system — colors, typography, components, and personality — extracted from https://filigran.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/filigran
- Machine-readable JSON: https://characterquilt.com/branding/filigran.json
- Per-page llms.txt: https://characterquilt.com/branding/filigran/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0FBCFF |
| Accent | #00B1FF |
| Body Font | IBM Plex Sans |
| Heading Font | M PLUS 1 |

## Color Palette

- primary: #0FBCFF
- secondary: #1863DC
- accent: #00B1FF
- background: #00020C
- textPrimary: #FFFFFF
- link: #00B1FF

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: M PLUS 1 — https://fonts.google.com/specimen/M+PLUS+1

## Visual Assets

- Logo: https://filigran.io/app/themes/filigran/src/images/logo.svg
- Favicon: https://filigran.io/favicon.ico
- Social card (og:image): https://filigran-prod.s3.eu-west-3.amazonaws.com/app/uploads/2024/02/15121257/yt-1920x1080.png

## UI Components

- buttonPrimary: background=#00020C, textColor=#FFFFFF, borderColor=#4D4E55, borderRadius=999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and cybersecurity professionals

## Filigran Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Enhancing National Security with Advanced Cyber Solutions | Filigran**
  - Image: https://filigran-prod.s3.eu-west-3.amazonaws.com/app/uploads/2025/03/15120801/soc_marks-type-2_png.png
  - Source: https://filigran.io/public-sector/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "M PLUS 1",
      "role": "heading"
    },
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Geologica",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0FBCFF",
    "secondary": "#1863DC",
    "accent": "#00B1FF",
    "background": "#00020C",
    "textPrimary": "#FFFFFF",
    "link": "#00B1FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "M PLUS 1"
    },
    "fontStacks": {
      "heading": [
        "Geologica",
        "M PLUS 1",
        "sans-serif"
      ],
      "body": [
        "IBM Plex Sans",
        "M PLUS 1",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "M PLUS 1",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00020C",
      "textColor": "#FFFFFF",
      "borderColor": "#4D4E55",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://filigran.io/app/themes/filigran/src/images/logo.svg",
    "favicon": "https://filigran.io/favicon.ico",
    "ogImage": "https://filigran-prod.s3.eu-west-3.amazonaws.com/app/uploads/2024/02/15121257/yt-1920x1080.png",
    "logoHref": "https://filigran.io",
    "logoAlt": "Logo Filigran"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has alt text matching the brand name 'Filigran'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request your free trial",
      "reasoning": "The button 'Request your free trial' is likely the primary CTA due to its action-oriented text, encouraging users to engage with the product directly."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and cybersecurity professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has alt text matching the brand name 'Filigran'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```