# Fin Brand Identity

A complete profile of **Fin**'s visual system — colors, typography, components, and personality — extracted from https://www.fin.tech/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fin
- Machine-readable JSON: https://characterquilt.com/branding/fin.json
- Per-page llms.txt: https://characterquilt.com/branding/fin/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EFEFD7 |
| Accent | #1F2617 |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #EFEFD7
- secondary: #E7E7C5
- accent: #1F2617
- background: #F8F8ED
- textPrimary: #1F2617
- link: #1F2617

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://www.fin.tech/nav/fin-logo-light.svg
- Favicon: https://www.fin.tech/favicon.ico
- Social card (og:image): https://www.fin.tech/fin_link_preview.png

## UI Components

- buttonPrimary: background=#1F2617, textColor=#FFFFFF, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#EFEFD7, textColor=#000000, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in cryptocurrency and finance

## Fin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fin - Deposit & Withdraw Crypto to your Bank, Send & Receive USDT USDC**
  - Image: https://www.fin.tech/_next/image?url=%2Fbackgrounds%2Ffin-hero-bg-hd.png&w=3840&q=75
  - Source: https://fin.tech/
- **Fin - Deposit & Withdraw Crypto to your Bank, Send & Receive USDT USDC**
  - Image: https://www.fin.tech/_next/image?url=%2Fintro%2Fphone_frame.png&w=750&q=75
  - Source: https://fin.tech/
- **Fin - Privacy Policy**
  - Image: https://www.fin.tech/_next/image?url=%2Fbackgrounds%2Finvestors_bg.webp&w=3840&q=75
  - Source: https://www.fin.tech/privacy
- **Fin - Deposit & Withdraw Crypto to your Bank, Send & Receive USDT USDC**
  - Image: https://www.fin.tech/fin_link_preview.png
  - Source: https://fin.tech/
- **Fin - Deposit & Withdraw Crypto to your Bank, Send & Receive USDT USDC**
  - Image: https://www.fin.tech/_next/image?url=%2Fintro%2Fphone%2Ftransaction-wrap.png&w=2048&q=75
  - Source: https://fin.tech/
- **Fin - Deposit & Withdraw Crypto to your Bank, Send & Receive USDT USDC**
  - Image: https://www.fin.tech/_next/image?url=%2Fintro%2Fphone%2Foverall-balance-ctas.png&w=2048&q=75
  - Source: https://fin.tech/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Courier Prime",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#EFEFD7",
    "secondary": "#E7E7C5",
    "accent": "#1F2617",
    "background": "#F8F8ED",
    "textPrimary": "#1F2617",
    "link": "#1F2617"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "Courier Prime"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1F2617",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EFEFD7",
      "textColor": "#000000",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.fin.tech/nav/fin-logo-light.svg",
    "favicon": "https://www.fin.tech/favicon.ico",
    "ogImage": "https://www.fin.tech/fin_link_preview.png",
    "logoHref": "/",
    "logoAlt": "Fin Logo Light"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 14,
    "reasoning": "Selected #14 because it is located in the header, links to the homepage, and matches the brand name 'Fin' in the alt text.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Join Waitlist",
      "reasoning": "Button #3 has a distinct dark background color (#1F2617) and stands out as the primary call-to-action due to its contrast and visibility."
    },
    "secondary": {
      "index": 2,
      "text": "Join Our Team",
      "reasoning": "Button #2 has a different background color (#EFEFD7) and offers a secondary action ('Join Our Team'), making it suitable as a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in cryptocurrency and finance"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 14,
        "selectedLogoReasoning": "Selected #14 because it is located in the header, links to the homepage, and matches the brand name 'Fin' in the alt text.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```