# Finantier Brand Identity

A complete profile of **Finantier**'s visual system — colors, typography, components, and personality — extracted from https://finantier.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/finantier
- Machine-readable JSON: https://characterquilt.com/branding/finantier.json
- Per-page llms.txt: https://characterquilt.com/branding/finantier/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #428BCA |
| Accent | #FF0000 |
| Body Font | Verdana |
| Heading Font | Lato |

## Color Palette

- primary: #428BCA
- secondary: #1D7700
- accent: #FF0000
- background: #0D0D0D
- textPrimary: #0D0D0D
- link: #FF0000

## Typography

- primary: Verdana — https://fonts.google.com/specimen/Verdana
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Favicon: https://teddyspizzava.com/images/iconbgbest.webp
- Social card (og:image): https://membervip.link/bos/assets/bosgacorbg11.webp

## Brand Personality

Tone: bold · Energy: high · Audience: unknown

## Finantier Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Finantier Landing Page Revamp - HSD**
  - Image: https://hsd.co.id/_next/image?url=%2Fimages%2Fworks%2Ffinantier.png&w=1920&q=100
  - Source: https://hsd.co.id/works/finantier-landing-page-revamp
- **Finantier (@finantier) / Posts / X**
  - Image: https://pbs.twimg.com/media/FXYCfw4VUAApP0n.jpg
  - Source: https://x.com/finantier
- **A New Direction, Bank and Fintech Collaboration | Finantier | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:1400/1*Vt_G08gsc4d3FsBSkg0JJg.png
  - Source: https://medium.com/@finantierblog/a-new-direction-bank-and-fintech-collaboration-6a0121b1d277
- **Open Finance designs, themes, templates and downloadable graphic elements  on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/44616735/file/4dacf4ec20f795a7c3f0a1165b555c91.png?resize=2048x1536&vertical=center
  - Source: https://dribbble.com/tags/open-finance
- **Every company can be a Fintech company | by Finantier | The Finantier Blog  | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:1358/format:webp/1*IgBkBolkCWVs6nvc39Yhww.png
  - Source: https://medium.com/finantier/every-company-can-be-a-fintech-company-34d09497c471
- **welcometofinantier #lifeatfinantier #hiring #team #people | Finantier (YC  W21) | 11 comments**
  - Image: https://media.licdn.com/dms/image/v2/C5622AQGouIOJhqWiIQ/feedshare-shrink_800/feedshare-shrink_800/0/1624012425753?e=2147483647&v=beta&t=DC2QEpyC3yRBHE2NY1zPYnGxldF7if_iO5k5LsjKuS8
  - Source: https://www.linkedin.com/posts/finantier_welcometofinantier-lifeatfinantier-hiring-activity-6811601819333214208-n60W

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Verdana",
      "role": "body"
    },
    {
      "family": "Lato",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#428BCA",
    "secondary": "#1D7700",
    "accent": "#FF0000",
    "background": "#0D0D0D",
    "textPrimary": "#0D0D0D",
    "link": "#FF0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Verdana",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Lato"
      ],
      "body": [
        "Lato"
      ],
      "paragraph": [
        "Lato"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "30px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {},
  "images": {
    "favicon": "https://teddyspizzava.com/images/iconbgbest.webp",
    "ogImage": "https://membervip.link/bos/assets/bosgacorbg11.webp"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - only tiny/invisible/UI icons. None of the candidates match the brand inferred from the URL or page title.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - only tiny/invisible/UI icons. None of the candidates match the brand inferred from the URL or page title.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```