{ "name": "Finch", "slug": "finch", "domain": "https://tryfinch.com", "sources": [ "startups_gallery", "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Flecha M", "role": "unknown" }, { "family": "Georgia", "role": "unknown" } ], "colors": { "primary": "#0D2E36", "secondary": "#4253FF", "accent": "#3E4AE7", "background": "#FFFFFF", "textPrimary": "#161616", "link": "#3E4AE7" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Flecha M", "Georgia", "sans-serif" ], "body": [ "Inter", "Arial", "sans-serif" ], "paragraph": [ "Inter", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "80px", "h2": "14px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": {}, "images": { "logo": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63dd95e9ebe31f280b24f322_logo.svg", "favicon": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63defe90dd106646e224a39c_Favicon.png", "ogImage": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/64024687f813ceeca1ce0b47_finch-open-graph.webp", "logoHref": "/", "logoAlt": "Finch logo" }, "__llm_logo_reasoning": { "selectedIndex": 9, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Finch'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": -1, "text": "N/A", "reasoning": "All buttons share the same background color (#F4F3F0), making it impossible to distinguish a primary CTA based on color differentiation." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "Since all buttons have the same background color, there is no valid secondary button with a different color." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses and developers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Finch'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/finch/402cc06d3c.webp", "alt": "NAPA 401(k) Summit 2024: 3 Key Insights for Recordkeepers | Finch", "source_url": "https://www.tryfinch.com/blog/napa-401-k-summit-2024-3-key-insights-for-recordkeepers", "image_url": "https://cdn.prod.website-files.com/63deb4700c95fc8b0d114fde/660b0877a08ad7d5764d9b53_sean_kelly_crop_2.JPG", "width": 3338, "height": 2857, "bytes": 1211411, "query": "site:tryfinch.com", "query_suffix": "site:tryfinch.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/finch/2dac4b2a08.webp", "alt": "The Finch Blog - Read Blogs Written by Ananya Banthia", "source_url": "https://www.tryfinch.com/authors/ananya-banthia", "image_url": "https://cdn.prod.website-files.com/63deb4700c95fc8b0d114fde/69de8db75687685ff71878a0_Blog%2C%20Under%20the%20Hood%20_%20Benefits.png", "width": 2048, "height": 1100, "bytes": 244010, "query": "site:tryfinch.com blog", "query_suffix": "site:tryfinch.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/finch/257e9cef1f.webp", "alt": "Finch Named to the 2023 CB Insights' Fintech 100 List | Finch", "source_url": "https://www.tryfinch.com/blog/finch-named-to-the-2023-cb-insights-fintech-100-list", "image_url": "https://cdn.prod.website-files.com/63deb4700c95fc8b0d114fde/66ac4524ca3be44291f258ec_651ddc56a63788d1519bfac5_Fintech%2520100%2520MM%2520102023%25205.png", "width": 4000, "height": 3012, "bytes": 835240, "query": "site:tryfinch.com", "query_suffix": "site:tryfinch.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/finch/94c6b28de4.webp", "alt": "The Finch Blog - Read Blogs Written by Amy Karr", "source_url": "https://www.tryfinch.com/authors/amy-miller", "image_url": "https://cdn.prod.website-files.com/63deb4700c95fc8b0d114fde/69304e7b7c56fc98ca3595f7_G2%20blog%20image%20winter%2026.png", "width": 2048, "height": 1100, "bytes": 64018, "query": "site:tryfinch.com blog", "query_suffix": "site:tryfinch.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/finch/d39f7453ef.webp", "alt": "Careers at Finch | Shape the Future of Employment Data", "source_url": "https://www.tryfinch.com/careers", "image_url": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/6615c0dc404889f3e2b60161_fincht-boat-3.jpg", "width": 5623, "height": 3189, "bytes": 3683828, "query": "site:tryfinch.com", "query_suffix": "site:tryfinch.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/finch/d5f958d1d7.webp", "alt": "Finch Named to Built In's Best Places to Work 2025 | Finch", "source_url": "https://www.tryfinch.com/blog/finch-named-to-built-ins-best-places-to-work-for-third-consecutive-year", "image_url": "https://cdn.prod.website-files.com/63deb4700c95fc8b0d114fde/677d35cfb985bcb020cc2611_Blog%2C%20Built%20In.jpg", "width": 2048, "height": 1100, "bytes": 114403, "query": "site:tryfinch.com blog", "query_suffix": "site:tryfinch.com blog" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/finch", "agent_instructions": "You are designing or implementing in Finch's brand identity.\n\n# Brand profile\n- Company: Finch\n- Source: https://tryfinch.com\n- Color scheme: light\n\n# Colors\n- primary: #0D2E36\n- secondary: #4253FF\n- accent: #3E4AE7\n- background: #FFFFFF\n- textPrimary: #161616\n- link: #3E4AE7\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: \n\n# UI Components\n\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: businesses and developers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/finch.json", "page_markdown": "# Finch Brand Identity\n\nA complete profile of **Finch**'s visual system — colors, typography, components, and personality — extracted from https://tryfinch.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/finch\n- Machine-readable JSON: https://characterquilt.com/branding/finch.json\n- Per-page llms.txt: https://characterquilt.com/branding/finch/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0D2E36 |\n| Accent | #3E4AE7 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #0D2E36\n- secondary: #4253FF\n- accent: #3E4AE7\n- background: #FFFFFF\n- textPrimary: #161616\n- link: #3E4AE7\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63dd95e9ebe31f280b24f322_logo.svg\n- Favicon: https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63defe90dd106646e224a39c_Favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/64024687f813ceeca1ce0b47_finch-open-graph.webp\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: businesses and developers\n\n## Finch Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **NAPA 401(k) Summit 2024: 3 Key Insights for Recordkeepers | Finch**\n - Image: https://cdn.prod.website-files.com/63deb4700c95fc8b0d114fde/660b0877a08ad7d5764d9b53_sean_kelly_crop_2.JPG\n - Source: https://www.tryfinch.com/blog/napa-401-k-summit-2024-3-key-insights-for-recordkeepers\n- **The Finch Blog - Read Blogs Written by Ananya Banthia**\n - Image: https://cdn.prod.website-files.com/63deb4700c95fc8b0d114fde/69de8db75687685ff71878a0_Blog%2C%20Under%20the%20Hood%20_%20Benefits.png\n - Source: https://www.tryfinch.com/authors/ananya-banthia\n- **Finch Named to the 2023 CB Insights' Fintech 100 List | Finch**\n - Image: https://cdn.prod.website-files.com/63deb4700c95fc8b0d114fde/66ac4524ca3be44291f258ec_651ddc56a63788d1519bfac5_Fintech%2520100%2520MM%2520102023%25205.png\n - Source: https://www.tryfinch.com/blog/finch-named-to-the-2023-cb-insights-fintech-100-list\n- **The Finch Blog - Read Blogs Written by Amy Karr**\n - Image: https://cdn.prod.website-files.com/63deb4700c95fc8b0d114fde/69304e7b7c56fc98ca3595f7_G2%20blog%20image%20winter%2026.png\n - Source: https://www.tryfinch.com/authors/amy-miller\n- **Careers at Finch | Shape the Future of Employment Data**\n - Image: https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/6615c0dc404889f3e2b60161_fincht-boat-3.jpg\n - Source: https://www.tryfinch.com/careers\n- **Finch Named to Built In's Best Places to Work 2025 | Finch**\n - Image: https://cdn.prod.website-files.com/63deb4700c95fc8b0d114fde/677d35cfb985bcb020cc2611_Blog%2C%20Built%20In.jpg\n - Source: https://www.tryfinch.com/blog/finch-named-to-built-ins-best-places-to-work-for-third-consecutive-year\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Flecha M\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"Georgia\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#0D2E36\",\n \"secondary\": \"#4253FF\",\n \"accent\": \"#3E4AE7\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#161616\",\n \"link\": \"#3E4AE7\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Inter\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Flecha M\",\n \"Georgia\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Inter\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"80px\",\n \"h2\": \"14px\",\n \"body\": \"20px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {},\n \"images\": {\n \"logo\": \"https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63dd95e9ebe31f280b24f322_logo.svg\",\n \"favicon\": \"https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63defe90dd106646e224a39c_Favicon.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/64024687f813ceeca1ce0b47_finch-open-graph.webp\",\n \"logoHref\": \"/\",\n \"logoAlt\": \"Finch logo\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 9,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Finch'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"All buttons share the same background color (#F4F3F0), making it impossible to distinguish a primary CTA based on color differentiation.\"\n },\n \"secondary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"Since all buttons have the same background color, there is no valid secondary button with a different color.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"businesses and developers\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.95,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Finch'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }