# Fingerprint Brand Identity
A complete profile of **Fingerprint**'s visual system — colors, typography, components, and personality — extracted from https://fingerprint.com/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/fingerprint
- Machine-readable JSON: https://characterquilt.com/branding/fingerprint.json
- Per-page llms.txt: https://characterquilt.com/branding/fingerprint/llms.txt
## Quick Facts
| Field | Value |
|---|---|
| Primary | #F35B22 |
| Accent | #F35B22 |
| Body Font | Inter |
| Heading Font | Inter |
## Color Palette
- primary: #F35B22
- secondary: #62B06D
- accent: #F35B22
- background: #FAFAF8
- textPrimary: #484946
- link: #BD3200
## Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
## Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20172%2030%22%20class%3D%22LogoContextMenu-module--logo--8a7c1%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M4.7%202.3a21.5%2021.5%200%200%201%2019.2%200A1%201%200%200%201%2023%204%2019.5%2019.5%200%200%200%205.6%204a1%201%200%200%201-.9-1.7Zm1.7%203a19.8%2019.8%200%200%201%2015.8%200c2.6%201.2%204.8%203%206.3%205a1%201%200%200%201-1.6%201.2A14.2%2014.2%200%200%200%2021.4%207%2017.5%2017.5%200%200%200%207.3%207C5%208%203%209.8%201.8%2011.5a1%201%200%200%201-1.6-1.1c1.4-2%203.7-4%206.2-5.1ZM14.2%207c5%200%209.4%202.5%2011.6%206.2%201.2%202%201.6%204%201.6%205.6%200%202.8-2.6%204.6-5%204.6-1.1%200-2.3-.3-3.3-1-1-.8-1.7-2-1.7-3.6%200-.9-.5-1.5-1-2-.7-.4-1.5-.6-2.2-.6-1.8%200-3%201.3-3%202.6%200%201%20.3%202.5.7%203.5.5%201%201.3%202.2%202%202.9%201.3%201.2%203%202.3%205.2%202.8a1%201%200%200%201-.4%201.9%2012.6%2012.6%200%200%201-8.5-6.8c-.6-1.2-1-3-1-4.3%200-2.5%202.4-4.5%205-4.5%201%200%202.2.3%203.2%201s1.8%201.9%201.9%203.5c0%201%20.4%201.6%201%202%20.5.4%201.3.7%202.2.7%201.5%200%203-1.2%203-2.7%200-1.3-.4-3-1.4-4.6a11.4%2011.4%200%200%200-9.9-5.2c-3.7%200-7.7%201.8-9.8%205.2a9%209%200%200%200-1.2%204.9c0%202.4.4%203.4%201%205a1%201%200%201%201-1.8.8c-.7-1.8-1-3-1.2-5.8a10.9%2010.9%200%200%201%201.6-5.9c2.4-4.1%207.1-6.1%2011.4-6.2Zm-9%2011.6c0-4.4%204.4-8%209-8%204.7%200%209.2%203.2%209.2%208.3a1%201%200%201%201-2%200c0-3.7-3.3-6.3-7.2-6.3-3.8%200-7%202.9-7%206%200%201.8.2%203.5%201.2%205.3a13.2%2013.2%200%200%200%203%204%201%201%200%201%201-1.2%201.5%2015.2%2015.2%200%200%201-3.6-4.6c-1-2.1-1.4-4.1-1.3-6.2Zm9-.8c.6%200%201%20.5%201%201a5.9%205.9%200%200%200%203%205.1c1.4.8%202.3%201%203.7%201a11.8%2011.8%200%200%200%201.8-.1%201%201%200%201%201%20.3%201.9l-2%20.2c-1.8%200-3.1-.4-4.8-1.3a7.8%207.8%200%200%201-4-6.8c0-.5.5-1%201-1Z%22%20fill%3D%22%23F04405%22%20style%3D%22fill%3A%20rgb(240%2C%2068%2C%205)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M38.4%2014.1h5.9v2h-5.9v6.7h-2.6V7.2h9.6l-.3%202h-6.7v5Zm14-9.1c.4%200%20.8.1%201.1.5.3.3.5.6.5%201%200%20.5-.2%201-.5%201.2-.3.3-.7.5-1.2.5s-.9-.2-1.2-.5c-.3-.3-.4-.7-.4-1.1%200-.5.1-.9.4-1.2.4-.3.8-.4%201.2-.4ZM54%2021h3.2v1.8H48v-1.9h3.6v-8.2H48v-1.9h6V21Zm6.1-10.2h2.2l.2%201.6a5%205%200%200%201%201.7-1.4%204.8%204.8%200%200%201%202.2-.5c1%200%201.9.3%202.4%201%20.6.6.9%201.4.9%202.6v8.7h-2.6v-7.5a8%208%200%200%200%200-1.7c-.2-.4-.3-.7-.6-.8-.2-.2-.6-.3-1-.3-.6%200-1.1.1-1.6.5a4.9%204.9%200%200%200-1.2%201.2v8.6h-2.6v-12Zm23.4.6-1.5.3-2%20.1a4%204%200%200%201%201.6%201.2c.4.5.6%201.1.6%201.9a3.9%203.9%200%200%201-2.2%203.5c-.7.3-1.6.5-2.5.5-.7%200-1.3%200-1.7-.2a1.2%201.2%200%200%200-.5%201c0%20.6.5.9%201.5.9h2c1%200%201.7.1%202.3.4.7.3%201.2.7%201.6%201.2.3.5.5%201%20.5%201.7a3%203%200%200%201-1.5%202.7c-1%20.7-2.5%201-4.4%201-1.4%200-2.4-.1-3.2-.4a3%203%200%200%201-1.7-1.2%204%204%200%200%201-.4-2h2.2c0%20.4%200%20.7.3%201%20.1.3.4.5.9.6l1.9.2c1.2%200%202-.2%202.6-.5.5-.2.8-.7.8-1.3%200-.4-.2-.8-.7-1-.4-.3-1-.5-1.6-.5h-2c-1.2%200-2-.2-2.5-.6a2%202%200%200%201-.8-1.7c0-.4%200-.8.3-1.1a3%203%200%200%201%201-1%204%204%200%200%201-1.6-1.4c-.3-.5-.5-1.2-.5-2s.2-1.5.7-2.2a4%204%200%200%201%201.7-1.4c.8-.4%201.6-.6%202.6-.6%201.3%200%202.3%200%203-.3a12.7%2012.7%200%200%200%202.5-.9l.7%202.1Zm-6.2.9c-.8%200-1.4.2-1.8.7-.4.4-.6%201-.6%201.7%200%20.8.2%201.4.6%201.9.4.4%201%20.6%201.8.6s1.4-.2%201.8-.6c.4-.5.6-1%20.6-2%200-1.5-.8-2.3-2.4-2.3Zm10.2%205.3c0%201.2.4%202%201%202.6.6.6%201.4.9%202.3.9.5%200%201%200%201.5-.3A7.2%207.2%200%200%200%2094%2020l1%201.6a6%206%200%200%201-1.9%201%207.3%207.3%200%200%201-2.4.5c-1.8%200-3.2-.6-4.2-1.7a6.7%206.7%200%200%201-1.5-4.6c0-1.2.2-2.3.6-3.2.5-1%201.1-1.7%202-2.3.8-.5%201.7-.8%202.8-.8%201.6%200%202.9.6%203.8%201.6%201%201%201.4%202.5%201.4%204.4v1.1h-8Zm2.9-5.2c-.9%200-1.5.3-2%20.9-.5.6-.8%201.4-1%202.6h5.6c0-1.1-.2-2-.7-2.6-.5-.6-1.1-1-2-1Zm16.1-1.9%201.8.3-.4%204.4h-1.8v-2.4a3%203%200%200%200-2.2%201%207%207%200%200%200-1.4%202.7V21h2.4v1.8h-6.7V21h1.7v-8.4h-1.7v-1.8h3.6l.5%202.8c.5-1%201-1.8%201.7-2.3a4%204%200%200%201%202.5-.8Zm10%200c3%200%204.4%202.1%204.4%206.3%200%201.9-.4%203.4-1.2%204.5a4%204%200%200%201-3.4%201.8c-1.3%200-2.3-.5-3-1.4v5.6l-2.6.3V10.8h2.2l.1%201.6c.5-.6%201-1%201.6-1.4a4%204%200%200%201%202-.5Zm-.7%202a2.4%202.4%200%200%200-1.4.4c-.5.3-.8.8-1.2%201.3v5.6c.6.8%201.4%201.3%202.4%201.3.8%200%201.5-.4%202-1%20.4-.7.6-1.8.6-3.3a7%207%200%200%200-.6-3.3%202%202%200%200%200-1.8-1Zm16-2%201.8.3-.4%204.4h-1.8v-2.4a3%203%200%200%200-2.2%201%207%207%200%200%200-1.5%202.7V21h2.4v1.8h-6.6V21h1.7v-8.4h-1.7v-1.8h3.6l.5%202.8c.5-1%201-1.8%201.7-2.3a4%204%200%200%201%202.5-.8Zm9-5.5c.4%200%20.8.1%201.1.5.3.3.5.6.5%201%200%20.5-.2%201-.5%201.2-.3.3-.7.5-1.2.5-.4%200-.8-.2-1.1-.5a1.5%201.5%200%200%201-.5-1.1c0-.5.1-.9.5-1.2.3-.3.7-.4%201.1-.4Zm1.7%2016h3.2v1.8h-9.3v-1.9h3.6v-8.2h-3.5v-1.9h6V21Zm6.1-10.2h2.2l.2%201.6a5%205%200%200%201%201.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- Favicon: data:image/svg+xml,
- Social card (og:image): https://fingerprint.com/img/fpjs-preview.png
## UI Components
- input: background=transparent, textColor=#A0A09D, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#F35B22, textColor=#FFFFFF, borderColor=#BE400F, borderRadius=6px, shadow=rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(24, 25, 22, 0.06) 0px 1px 2px 0px, rgba(24, 25, 22, 0.1) 0px -1px 0px 0px inset
- buttonSecondary: background=#F8F8F6, textColor=#181916, borderColor=#D9D9D6, borderRadius=6px, shadow=rgba(24, 25, 22, 0.02) 0px 2px 1px 0px, rgba(24, 25, 22, 0.1) 0px -1px 0px 0px inset
## Brand Personality
Tone: professional · Energy: medium · Audience: businesses and developers
## Fingerprint Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- **20230207_wise_20076.jpg**
- Image: https://fingerprint.com/static/5bca1a8eb02bfcca9dbd29955affe204/20230207_wise_20076.jpg
- Source: https://fingerprint.com/blog/fy2023-annual-momentum/
- **Fingerprint Blog | Learn About Device Intelligence**
- Image: https://fingerprint.com/static/4052f0f681cea985a055d22422951af6/49159/blog-mule-accounts-device-intelligence.png
- Source: https://fingerprint.com/blog/
- **Quick Start Guide - Fingerprint Docs**
- Image: https://mintcdn.com/fingerprint/iRu-EffBrNwcQzg3/images/9a76d28875166b2b3826b80fcecc4e0f5257f8b4fc1469d2cfee3ddc08766356-CleanShot_2024-11-06_at_11.04.032x.png?fit=max&auto=format&n=iRu-EffBrNwcQzg3&q=85&s=53df94fff356cb09a68a8339e1593d3a
- Source: https://docs.fingerprint.com/docs/v3/quick-start-guide
- **Fingerprint Blog | Learn About Device Intelligence**
- Image: https://fingerprint.com/static/e61eb46fa2e0efb429d84f55ff310194/49159/mcp_server_announcement.png
- Source: https://fingerprint.com/blog/
- **Quick Start Guide - Fingerprint Docs**
- Image: https://mintcdn.com/fingerprint/hXjmnC9_x7Wg7Egd/images/dashboard-events.png?fit=max&auto=format&n=hXjmnC9_x7Wg7Egd&q=85&s=ca6c6df4bc366fe8fab1eda02f434cce
- Source: https://docs.fingerprint.com/docs/quick-start-guide
- **blog_personalization_tutorial.png**
- Image: https://fingerprint.com/static/4733bede8e0b0e58498a09a23fbaa05a/blog_personalization_tutorial.png
- Source: https://fingerprint.com/blog/providing-personalization-to-anonymous-users/
## Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
## Machine-Readable Profile
```json
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
}
],
"colors": {
"primary": "#F35B22",
"secondary": "#62B06D",
"accent": "#F35B22",
"background": "#FAFAF8",
"textPrimary": "#484946",
"link": "#BD3200"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"body": [
"Inter",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"Inter",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "16px",
"body": "12px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#A0A09D",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#F35B22",
"textColor": "#FFFFFF",
"borderColor": "#BE400F",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(24, 25, 22, 0.06) 0px 1px 2px 0px, rgba(24, 25, 22, 0.1) 0px -1px 0px 0px inset"
},
"buttonSecondary": {
"background": "#F8F8F6",
"textColor": "#181916",
"borderColor": "#D9D9D6",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "rgba(24, 25, 22, 0.02) 0px 2px 1px 0px, rgba(24, 25, 22, 0.1) 0px -1px 0px 0px inset"
}
},
"images": {
"logo": 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"favicon": "data:image/svg+xml,",
"ogImage": "https://fingerprint.com/img/fpjs-preview.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Fingerprint'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
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"text": "Get Started",
"reasoning": "Button #1 with text 'Get Started' uses the vibrant brand color #F35B22, making it the most prominent CTA."
},
"secondary": {
"index": 0,
"text": "Contact Sales",
"reasoning": "Button #0 with text 'Contact Sales' has a different background color (#F8F8F6) and serves as a secondary action."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses and developers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Fingerprint'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
```