# Finix Brand Identity

A complete profile of **Finix**'s visual system — colors, typography, components, and personality — extracted from https://finix.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/finix
- Machine-readable JSON: https://characterquilt.com/branding/finix.json
- Per-page llms.txt: https://characterquilt.com/branding/finix/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0052E5 |
| Accent | #0052E5 |
| Body Font | CircularXX-Book |
| Heading Font | CircularXX-Regular |

## Color Palette

- primary: #0052E5
- secondary: #00D6CC
- accent: #0052E5
- background: #FFFFFF
- textPrimary: #0D121A
- link: #64738F

## Typography

- primary: CircularXX-Book — https://fonts.google.com/specimen/CircularXX-Book
- heading: CircularXX-Regular — https://fonts.google.com/specimen/CircularXX-Regular

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20109%2033%22%20role%3D%22img%22%20aria-describedby%3D%22finix-logo-header%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22Logo_root__jKiJC%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22finix-logo-header%22%3EFinix%20Homepage%3C%2Ftitle%3E%3Cg%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M95.075%2026.277H100l-6.575-9.974L100%206.33h-4.938l-4.106%206.225-4.107-6.225h-4.938l6.576%209.973-6.576%209.974h4.938l4.107-6.239%204.119%206.239ZM79.719%206.342h-4.12v19.922h4.12V6.342ZM52.27%206.342h-4.119v19.947h4.12V6.342ZM63.885%2010.467a4.284%204.284%200%200%201%204.283%204.276v11.559H72.3V14.743c0-4.64-3.779-8.401-8.415-8.401-4.648%200-8.414%203.773-8.414%208.401v11.559h4.132V14.743a4.284%204.284%200%200%201%204.282-4.276ZM44.902%2014.73H36.31v-.616a3.658%203.658%200%200%201%203.665-3.66h4.913V6.342h-4.913c-4.308%200-7.785%203.484-7.785%207.772v12.162h4.12v-7.433h8.59v-4.112ZM18.575%205.449l-6.677%206.666a3.204%203.204%200%200%201-4.522%200%203.192%203.192%200%200%201%200-4.515L14.052.934a3.204%203.204%200%200%201%204.523%200c1.247%201.232%201.247%203.27%200%204.515ZM18.512%2018.617l-6.488%206.477a3.204%203.204%200%200%201-4.522%200%203.192%203.192%200%200%201%200-4.515l6.487-6.477a3.204%203.204%200%200%201%204.523%200%203.192%203.192%200%200%201%200%204.515ZM5.46%2018.526c1.259-1.258%201.27-3.284.026-4.527-1.244-1.243-3.274-1.23-4.534.027-1.259%201.257-1.27%203.284-.026%204.526%201.244%201.243%203.274%201.231%204.533-.026ZM18.608%2031.66c1.26-1.257%201.272-3.283.027-4.526-1.245-1.243-3.274-1.23-4.534.027-1.259%201.257-1.27%203.284-.026%204.526%201.244%201.243%203.274%201.23%204.533-.026Z%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E
- Favicon: https://finix.com/favicon.ico
- Social card (og:image): https://images.ctfassets.net/kqru4vgwujx6/3dBfyfPS31FWqFPTwf4dRv/417cc8b5e94029726cffb9aa85230111/OG_Image.png?w=1200&q=90

## UI Components

- buttonPrimary: background=#0D121A, textColor=#0052E5, borderRadius=28px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking scalable payment solutions

## Finix Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Managing Seller Payouts**
  - Image: https://docs.finix.com/assets/payout-preferences.f99b61de4b0fd69a4ef018bc9d4f0e8f613a921e54e3628a9d4c439e82fdc4d1.08ff7529.png
  - Source: https://docs.finix.com/guides/platform-payments/seller-payouts/managing-seller-payouts
- **She Works Hard for the Money | Finix**
  - Image: https://images.ctfassets.net/kqru4vgwujx6/RqBfocM89GON5oXJ822p7/7282fc88a1f6c4e419c7043b32daa2e1/She-Works-Hard-for-the-Money_blog_artwork.png
  - Source: https://finix.com/resources/blogs/she-works-hard-for-the-money
- **Standalone Terminal Quickstart**
  - Image: https://docs.finix.com/assets/pax-a800-boxed.d469560c27dae33eb7ba1e3d57cd06502a24aedf35eb89c3a5e4bb4ce5459af6.08ff7529.jpg
  - Source: https://docs.finix.com/guides/in-person-payments/standalone-terminals/standalone-terminals-quickstart
- **Resource Hub: Blog | Finix**
  - Image: https://images.ctfassets.net/kqru4vgwujx6/7yy7fdwJnXF31DtbW5zOz4/e8364d0d23da6df1f697cb2cd2b9503f/Best_Mass_Payout_Platforms-v1_Blog-996x284.png?w=2075&q=90
  - Source: https://finix.com/resources/blogs
- **Release Notes**
  - Image: https://docs.finix.com/assets/release-notes-2024-09-side-panel-02.f84dc46fd7d286f484ec65670e2f341752d39d9359fb1ee50db4d95e0a7f6ef3.08ff7529.png
  - Source: https://docs.finix.com/additional-resources/release-notes
- **Embedded Payments and the Vertical SaaS Conundrum | Finix**
  - Image: https://images.ctfassets.net/kqru4vgwujx6/6NNRyUjRRBp4eUglqlvgKd/ecabdc5b1eb6cf014d1718ec1cbd716a/Embedded-Payments-and-the-Vertical-SaaS-Conundrum_blog_artwork.png
  - Source: https://finix.com/resources/blogs/embedded-payments-and-the-vertical-saas-conundrum

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "CircularXX-Book",
      "role": "body"
    },
    {
      "family": "CircularXX-Regular",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0052E5",
    "secondary": "#00D6CC",
    "accent": "#0052E5",
    "background": "#FFFFFF",
    "textPrimary": "#0D121A",
    "link": "#64738F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "CircularXX-Book",
      "heading": "CircularXX-Regular"
    },
    "fontStacks": {
      "heading": [
        "CircularXX-Regular"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "CircularXX-Regular"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "64px",
      "body": "17.5px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0D121A",
      "textColor": "#0052E5",
      "borderRadius": "28px",
      "borderRadiusCorners": {
        "topLeft": "28px",
        "topRight": "28px",
        "bottomRight": "28px",
        "bottomLeft": "28px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20109%2033%22%20role%3D%22img%22%20aria-describedby%3D%22finix-logo-header%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22Logo_root__jKiJC%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22finix-logo-header%22%3EFinix%20Homepage%3C%2Ftitle%3E%3Cg%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M95.075%2026.277H100l-6.575-9.974L100%206.33h-4.938l-4.106%206.225-4.107-6.225h-4.938l6.576%209.973-6.576%209.974h4.938l4.107-6.239%204.119%206.239ZM79.719%206.342h-4.12v19.922h4.12V6.342ZM52.27%206.342h-4.119v19.947h4.12V6.342ZM63.885%2010.467a4.284%204.284%200%200%201%204.283%204.276v11.559H72.3V14.743c0-4.64-3.779-8.401-8.415-8.401-4.648%200-8.414%203.773-8.414%208.401v11.559h4.132V14.743a4.284%204.284%200%200%201%204.282-4.276ZM44.902%2014.73H36.31v-.616a3.658%203.658%200%200%201%203.665-3.66h4.913V6.342h-4.913c-4.308%200-7.785%203.484-7.785%207.772v12.162h4.12v-7.433h8.59v-4.112ZM18.575%205.449l-6.677%206.666a3.204%203.204%200%200%201-4.522%200%203.192%203.192%200%200%201%200-4.515L14.052.934a3.204%203.204%200%200%201%204.523%200c1.247%201.232%201.247%203.27%200%204.515ZM18.512%2018.617l-6.488%206.477a3.204%203.204%200%200%201-4.522%200%203.192%203.192%200%200%201%200-4.515l6.487-6.477a3.204%203.204%200%200%201%204.523%200%203.192%203.192%200%200%201%200%204.515ZM5.46%2018.526c1.259-1.258%201.27-3.284.026-4.527-1.244-1.243-3.274-1.23-4.534.027-1.259%201.257-1.27%203.284-.026%204.526%201.244%201.243%203.274%201.231%204.533-.026ZM18.608%2031.66c1.26-1.257%201.272-3.283.027-4.526-1.245-1.243-3.274-1.23-4.534.027-1.259%201.257-1.27%203.284-.026%204.526%201.244%201.243%203.274%201.23%204.533-.026Z%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://finix.com/favicon.ico",
    "ogImage": "https://images.ctfassets.net/kqru4vgwujx6/3dBfyfPS31FWqFPTwf4dRv/417cc8b5e94029726cffb9aa85230111/OG_Image.png?w=1200&q=90",
    "logoHref": "/",
    "logoAlt": "Finix Homepage"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Finix'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Create Sandbox",
      "reasoning": "The 'Create Sandbox' button is likely the primary CTA due to its action-oriented text and the use of a distinct text color (#0052E5) against the dark background, making it stand out more prominently."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "The 'Contact Sales' button serves as a secondary action, with less emphasis compared to the primary CTA, despite sharing the same background color group."
    },
    "confidence": 0.85
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking scalable payment solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.85,
    "colors": 0.9,
    "overall": 0.875
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Finix'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```