# Finku Brand Identity

A complete profile of **Finku**'s visual system — colors, typography, components, and personality — extracted from http://finku.id. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/finku
- Machine-readable JSON: https://characterquilt.com/branding/finku.json
- Per-page llms.txt: https://characterquilt.com/branding/finku/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFAD31 |
| Accent | #FFAD31 |
| Body Font | DM Sans |
| Heading Font | Epilogue |

## Color Palette

- primary: #FFAD31
- secondary: #035CDC
- accent: #FFAD31
- background: #272727
- textPrimary: #272727
- link: #012E6E

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Epilogue — https://fonts.google.com/specimen/Epilogue

## Visual Assets

- Logo: https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/65a491eb6c755c83b64f67e6_Core.svg
- Favicon: https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/637f46c1749a770401b19583_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/682c45197eb5069c49e5359e_Open%20Graph%20Thumbnail.png

## UI Components

- buttonPrimary: background=#FFAD31, textColor=#272727, borderRadius=100px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#272727, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: young professionals and tech-savvy individuals

## Finku Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **FinExpert | Konsultasi Keuangan Untuk Hidup yang Kamu Mau**
  - Image: https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/65684d1219f32d9f11696b85_consultant_illustration_x3.png
  - Source: https://www.finku.id/finexpert
- **Finku | Cara Mudah Atur Keuangan**
  - Image: https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/682c45197eb5069c49e5359e_Open%20Graph%20Thumbnail.png
  - Source: https://www.finku.id/
- **Behind Our Growth**
  - Image: https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/6446e0017d13f61a4e242c75_bog_01.png
  - Source: https://www.finku.id/careers/behind-our-growth
- **Investasi Bukan Cuma Buat Kaya: Tapi Buat Punya Pilihan | Finku**
  - Image: https://strapi.prod.finku.id/uploads/19528_ff984cb59d.jpg
  - Source: https://blog.finku.id/blog/investasi-bukan-cuma-buat-kaya-tapi-buat-punya-pilihan
- **Blog | Finku**
  - Image: https://strapi.prod.finku.id/uploads/6998_a40e23c22e.jpg
  - Source: https://blog.finku.id/blog
- **Middle Class Squeeze: Hidup di Antara Cukup dan Cemas | Finku**
  - Image: https://strapi.prod.finku.id/uploads/2149244660_bc2de8d38e.jpg
  - Source: https://blog.finku.id/blog/middle-class-squeeze-hidup-di-antara-cukup-dan-cemas

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Epilogue",
      "role": "heading"
    },
    {
      "family": "Ubuntu",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FFAD31",
    "secondary": "#035CDC",
    "accent": "#FFAD31",
    "background": "#272727",
    "textPrimary": "#272727",
    "link": "#012E6E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Epilogue"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "Epilogue",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "20px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFAD31",
      "textColor": "#272727",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#272727",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/65a491eb6c755c83b64f67e6_Core.svg",
    "favicon": "https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/637f46c1749a770401b19583_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/682c45197eb5069c49e5359e_Open%20Graph%20Thumbnail.png",
    "logoHref": "/",
    "logoAlt": "Finku"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Finku', confirming it as the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Hubungi Finku",
      "reasoning": "Button #0 uses the vibrant brand color #FFAD31, which is a strong indicator of a primary CTA. The text 'Hubungi Finku' suggests a direct action, aligning with primary CTA characteristics."
    },
    "secondary": {
      "index": 1,
      "text": "Lihat Detail",
      "reasoning": "Button #1 has a white background, making it less prominent than the vibrant primary button. The text 'Lihat Detail' suggests a secondary action, suitable for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "young professionals and tech-savvy individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Finku', confirming it as the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```