# FINNY AI Brand Identity

A complete profile of **FINNY AI**'s visual system — colors, typography, components, and personality — extracted from https://www.finnyai.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/finny-ai
- Machine-readable JSON: https://characterquilt.com/branding/finny-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/finny-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #CDFCDA |
| Accent | #6A82E4 |
| Body Font | Px Grotesk |
| Heading Font | Px Grotesk |

## Color Palette

- primary: #CDFCDA
- secondary: #0000EE
- accent: #6A82E4
- background: #FAFFFB
- textPrimary: #000000
- link: #6A82E4

## Typography

- primary: Px Grotesk — https://fonts.google.com/specimen/Px+Grotesk
- heading: Px Grotesk — https://fonts.google.com/specimen/Px+Grotesk

## Visual Assets

- Logo: https://finny.com/wp-content/uploads/2025/09/image-12.png
- Favicon: https://i0.wp.com/finny.com/wp-content/uploads/2025/09/cropped-image-13.png?fit=32%2C32&ssl=1
- Social card (og:image): https://i0.wp.com/finny.com/wp-content/uploads/2025/09/finny-card.png?fit=1474%2C818&ssl=1

## UI Components

- buttonPrimary: background=#FAFFFB, textColor=#000000, borderRadius=0px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=15px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking prospecting solutions

## FINNY AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How I redesigned Finny AI's — Y-Combinator Startup landing page | by  Andriya | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:1400/1*6rJMaR5BcImutEhHE3CusQ.png
  - Source: https://medium.com/@designbyandriya/how-i-redesigned-finny-ais-y-combinator-startup-landing-page-037dbcd354c4
- **FINNY – Take the guess work out of prospecting**
  - Image: https://i0.wp.com/finny.com/wp-content/uploads/2025/09/finny-card.png?fit=1474%2C818&ssl=1
  - Source: https://finny.com/
- **FINNY Unveils Intent Search to Help Advisors Pinpoint High-Intent Prospects  Faster**
  - Image: https://s.yimg.com/os/en/business-wire.com/2d96c9bd48deee061efe25f4ea342972
  - Source: https://finance.yahoo.com/news/finny-unveils-intent-search-help-130800138.html
- **How I redesigned Finny AI's — Y-Combinator Startup landing page | by  Andriya | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:3610/1*xCsTp4_n1URDjDmPihEKxw.png
  - Source: https://medium.com/@designbyandriya/how-i-redesigned-finny-ais-y-combinator-startup-landing-page-037dbcd354c4
- **FINNY Launches Hunter AI to Automate Advisor Marketing**
  - Image: https://eu-images.contentstack.com/v3/assets/bltabaa95ef14172c61/bltb4c851ec73052812/69dd606d6baa26003d3e1682/eden-victoria-finny.png?width=1280&auto=webp&quality=80&disable=upscale
  - Source: https://www.wealthmanagement.com/artificial-intelligence/finny-launches-ai-tool-hunter-for-financial-advisors

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Px Grotesk",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#CDFCDA",
    "secondary": "#0000EE",
    "accent": "#6A82E4",
    "background": "#FAFFFB",
    "textPrimary": "#000000",
    "link": "#6A82E4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Px Grotesk",
      "heading": "Px Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Px Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Px Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Px Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "42px",
      "body": "96px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FAFFFB",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "15px",
      "borderRadiusCorners": {
        "topLeft": "15px",
        "topRight": "15px",
        "bottomRight": "15px",
        "bottomLeft": "15px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://finny.com/wp-content/uploads/2025/09/image-12.png",
    "favicon": "https://i0.wp.com/finny.com/wp-content/uploads/2025/09/cropped-image-13.png?fit=32%2C32&ssl=1",
    "ogImage": "https://i0.wp.com/finny.com/wp-content/uploads/2025/09/finny-card.png?fit=1474%2C818&ssl=1",
    "logoHref": "\\"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the only visible logo candidate, medium-sized, and likely represents the brand 'FINNY'.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book Demo",
      "reasoning": "The 'Book Demo' button is likely the primary CTA due to its action-oriented text, encouraging users to engage with the service directly. It shares the same color as other buttons but stands out due to its purpose."
    },
    "secondary": {
      "index": 7,
      "text": "Our Story",
      "reasoning": "The 'Our Story' button is secondary due to its transparent background, making it less prominent and more informational rather than action-driven."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking prospecting solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the only visible logo candidate, medium-sized, and likely represents the brand 'FINNY'.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```