# Fintelite Brand Identity

A complete profile of **Fintelite**'s visual system — colors, typography, components, and personality — extracted from http://www.fintelite.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fintelite
- Machine-readable JSON: https://characterquilt.com/branding/fintelite.json
- Per-page llms.txt: https://characterquilt.com/branding/fintelite/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #73E701 |
| Accent | #73E701 |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #73E701
- secondary: #002566
- accent: #73E701
- background: #FFFFFF
- textPrimary: #005CFF
- link: #005CFF

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://fintelite.ai/wp-content/uploads/2025/10/Main-Logo-2.png
- Favicon: https://fintelite.ai/wp-content/uploads/2023/05/cropped-Group-4706-32x32.png
- Social card (og:image): https://fintelite.ai/wp-content/uploads/2024/05/Logogram1000x1000.png

## UI Components

- input: background=#FFFFFF, textColor=#414141, borderColor=#69727D, borderRadius=3px, shadow=none
- buttonPrimary: background=#73E701, textColor=#000000, borderRadius=100px, shadow=none
- buttonSecondary: background=#005CFF, textColor=#FFFFFF, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: business professionals seeking automated data solutions

## Fintelite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fintelite AI Blog: Exploring Trends, Insights, and Tips in Document  Automation**
  - Image: https://fintelite.ai/wp-content/uploads/2026/01/6.-5-Pros-and-Cons-of-Intelligent-Document-Processing.png
  - Source: https://fintelite.ai/blog/page/4/
- **How to Scan Documents Online and Extract Data Automatically - Fintelite**
  - Image: https://fintelite.ai/wp-content/uploads/2025/10/top-view-messy-office-workspace-with-tablet-scaled.jpg
  - Source: https://fintelite.ai/how-to-scan-documents-online-and-extract-data-automatically/
- **The Utilization of OCR Tools for Accounting and Financial Management -  Fintelite**
  - Image: https://fintelite.ai/wp-content/uploads/2023/07/The-Utilization-1.jpg
  - Source: https://fintelite.ai/the-utilization-of-ocr-tools-for-accounting-and-financial-management/
- **How Much Does Manual Data Entry Cost? - Fintelite**
  - Image: https://fintelite.ai/wp-content/uploads/2024/11/How-Much-Does-Manual-Data-Entry-Cost-1024x768.png
  - Source: https://fintelite.ai/how-much-does-manual-data-entry-cost/
- **Fintelite AI Blog: Exploring Trends, Insights, and Tips in Document  Automation**
  - Image: https://fintelite.ai/wp-content/uploads/2025/11/FORM-DATA-EXTRACTION.png
  - Source: https://fintelite.ai/blog/
- **Easy Hack To Convert Bank Statements to JSON Automatically - Fintelite**
  - Image: https://fintelite.ai/wp-content/uploads/2024/12/Convert-Bank-Statement-to-JSON-Online-for-Free-A-Step-by-Step-Guide.png
  - Source: https://fintelite.ai/easy-hack-to-convert-bank-statements-to-json-automatically/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#73E701",
    "secondary": "#002566",
    "accent": "#73E701",
    "background": "#FFFFFF",
    "textPrimary": "#005CFF",
    "link": "#005CFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "18px",
      "body": "25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#414141",
      "borderColor": "#69727D",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#73E701",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#005CFF",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://fintelite.ai/wp-content/uploads/2025/10/Main-Logo-2.png",
    "favicon": "https://fintelite.ai/wp-content/uploads/2023/05/cropped-Group-4706-32x32.png",
    "ogImage": "https://fintelite.ai/wp-content/uploads/2024/05/Logogram1000x1000.png",
    "logoHref": "https://fintelite.ai/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Fintelite'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book Demo",
      "reasoning": "Button #1 uses the vibrant green color (#73E701), which is a brand color and stands out as a primary call-to-action with the text 'Book Demo'."
    },
    "secondary": {
      "index": 3,
      "text": "Try for Free",
      "reasoning": "Button #3 uses a different vibrant blue color (#005CFF) and has action-oriented text 'Try for Free', making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals seeking automated data solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Fintelite'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```