# Fireflies Brand Identity

A complete profile of **Fireflies**'s visual system — colors, typography, components, and personality — extracted from https://fireflies.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fireflies
- Machine-readable JSON: https://characterquilt.com/branding/fireflies.json
- Per-page llms.txt: https://characterquilt.com/branding/fireflies/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #7A5AF8 |
| Accent | #7A5AF8 |
| Body Font | Inter |
| Heading Font | DM Sans |

## Color Palette

- primary: #7A5AF8
- secondary: #30284C
- accent: #7A5AF8
- background: #FFFFFF
- textPrimary: #100730
- link: #100730

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: 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- Favicon: https://fireflies.ai/favicon.ico?22cbfa51f42d5e95
- Social card (og:image): https://fireflies.ai/thumbnail.png

## UI Components

- buttonPrimary: background=#7A5AF8, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#30284C, textColor=#FAFAFA, borderColor=#231B41, borderRadius=4px, shadow=rgba(16, 24, 40, 0.04) 0px 2px 4px 0px

## Brand Personality

Tone: modern · Energy: high · Audience: business professionals

## Fireflies Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Elevate Your Approach With Active Listening In Sales | Fireflies**
  - Image: https://t10589978.p.clickup-attachments.com/t10589978/9ddf710b-d9b4-4fb0-9e72-743a05f8be09/7566.jpg
  - Source: https://fireflies.ai/blog/active-listening-in-sales/
- **6 Ways To Repurpose Podcast Content into Blogs Using AI**
  - Image: https://storage.ghost.io/c/18/b5/18b50ec6-aaa0-4f89-82bd-97facf43831a/content/images/2022/01/feat.png
  - Source: https://fireflies.ai/blog/repurpose-podcast-content/
- **AI Cold Calling—Best Practices And Tools | Fireflies**
  - Image: https://t10589978.p.clickup-attachments.com/t10589978/f52748ee-6ed5-4dd1-9de1-cfa31fb5cb76/10783219_19198859.jpg
  - Source: https://fireflies.ai/blog/ai-cold-calling/
- **Fireflies Product Updates Round-up: January 2024**
  - Image: https://storage.ghost.io/c/18/b5/18b50ec6-aaa0-4f89-82bd-97facf43831a/content/images/size/w2000/2024/02/blog.png
  - Source: https://fireflies.ai/blog/fireflies-product-updates-january-2024/
- **6 Ways To Repurpose Podcast Content into Blogs Using AI**
  - Image: https://t10589978.p.clickup-attachments.com/t10589978/2d6db874-7f74-48af-af1a-bff3655d2dd3/32010.jpg
  - Source: https://fireflies.ai/blog/repurpose-podcast-content/
- **Janet Gogo Wellington - Fireflies.ai Blog**
  - Image: https://fireflies.ai/blog/content/images/size/w1000/2022/08/Blog-Post_-Video-Recording-Feature.png
  - Source: https://fireflies.ai/blog/author/janet

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#7A5AF8",
    "secondary": "#30284C",
    "accent": "#7A5AF8",
    "background": "#FFFFFF",
    "textPrimary": "#100730",
    "link": "#100730"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7A5AF8",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#30284C",
      "textColor": "#FAFAFA",
      "borderColor": "#231B41",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(16, 24, 40, 0.04) 0px 2px 4px 0px"
    }
  },
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    "favicon": "https://fireflies.ai/favicon.ico?22cbfa51f42d5e95",
    "ogImage": "https://fireflies.ai/thumbnail.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Fireflies.ai'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Try Fireflies For Free",
      "reasoning": "Button #2 uses the vibrant brand color #7A5AF8 and has action-oriented text 'Try Fireflies For Free', making it the primary CTA."
    },
    "secondary": {
      "index": 8,
      "text": "Request Demo",
      "reasoning": "Button #8 has a different background color #30284C and serves as a secondary action with the text 'Request Demo'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Fireflies.ai'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```