# Firezone Brand Identity

A complete profile of **Firezone**'s visual system — colors, typography, components, and personality — extracted from https://www.firezone.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/firezone
- Machine-readable JSON: https://characterquilt.com/branding/firezone.json
- Per-page llms.txt: https://characterquilt.com/branding/firezone/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF7300 |
| Accent | #FF7300 |
| Body Font | Source Sans 3 |
| Heading Font | Source Sans 3 |

## Color Palette

- primary: #FF7300
- secondary: #D4D0AB
- accent: #FF7300
- background: #050505
- textPrimary: #050505
- link: #4C3E33

## Typography

- primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3
- heading: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3

## Visual Assets

- Logo: https://www.firezone.dev/_next/image?url=%2Fimages%2Flogo-text-dark.svg&w=384&q=75
- Favicon: https://www.firezone.dev/favicon.ico?476d57313e36f8bd

## UI Components

- buttonPrimary: background=#FF7300, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.43081 0.0723725 0.0872615) 0px 10px 15px -3px, oklab(0.43081 0.0723725 0.0872615) 0px 4px 6px -4px
- buttonSecondary: background=#050505, textColor=#F8F7F7, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Firezone Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Okta Authentication • Firezone Docs**
  - Image: https://www.firezone.dev/images/kb/authenticate/okta/okta-auth-new-app-integration-assignments.png
  - Source: https://www.firezone.dev/kb/authenticate/okta
- **Blog • Firezone**
  - Image: https://www.firezone.dev/_next/image?url=%2Fimages%2Fblog%2Fjun-2024-update%2Fjun-24-update.png&w=1920&q=75
  - Source: https://www.firezone.dev/blog
- **Use Cases: Secure DNS • Firezone Docs**
  - Image: https://www.firezone.dev/_next/image?url=%2Fimages%2Fkb%2Fuse-cases%2Fsecure-dns%2Fstep2.png&w=3840&q=75
  - Source: https://www.firezone.dev/kb/use-cases/secure-dns
- **Use Cases: Private Web App Access • Firezone Docs**
  - Image: https://www.firezone.dev/_next/image?url=%2Fimages%2Fkb%2Fuse-cases%2Fweb-app-access%2Fstep3.png&w=3840&q=75
  - Source: https://www.firezone.dev/kb/use-cases/web-app-access
- **Blog • Firezone**
  - Image: https://www.firezone.dev/_next/image?url=%2Fimages%2Fblog%2Fapr-2024-update%2FGA.png&w=1920&q=75
  - Source: https://www.firezone.dev/blog
- **Use Cases: NAT Gateway • Firezone Docs**
  - Image: https://www.firezone.dev/_next/image?url=%2Fimages%2Fkb%2Fuse-cases%2Fnat-gateway%2Fverify.png&w=3840&q=75
  - Source: https://www.firezone.dev/kb/use-cases/nat-gateway

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans 3",
      "role": "body"
    },
    {
      "family": "Manrope",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF7300",
    "secondary": "#D4D0AB",
    "accent": "#FF7300",
    "background": "#050505",
    "textPrimary": "#050505",
    "link": "#4C3E33"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans 3",
      "heading": "Source Sans 3"
    },
    "fontStacks": {
      "heading": [
        "Manrope"
      ],
      "body": [
        "Source Sans 3"
      ],
      "paragraph": [
        "Source Sans 3"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "14px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF7300",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.43081 0.0723725 0.0872615) 0px 10px 15px -3px, oklab(0.43081 0.0723725 0.0872615) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#050505",
      "textColor": "#F8F7F7",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.firezone.dev/_next/image?url=%2Fimages%2Flogo-text-dark.svg&w=384&q=75",
    "favicon": "https://www.firezone.dev/favicon.ico?476d57313e36f8bd",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Firezone Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Firezone'. It is the most prominent logo representing the brand.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #9 has a vibrant orange background (#FF7300), which is the brand's primary color, making it stand out as the main call-to-action. The text 'Book a demo' is action-oriented, further supporting its role as the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Get started for free",
      "reasoning": "Button #0 has a dark background (#050505), which contrasts with the primary button's vibrant color. The text 'Get started for free' suggests a secondary action, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Firezone'. It is the most prominent logo representing the brand.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```