{
  "name": "FIRST",
  "slug": "first",
  "domain": "https://firstdelivery.com/",
  "sources": [
    "apollo_us_mid",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Roboto",
        "role": "body"
      },
      {
        "family": "Helvetica Neue",
        "role": "body"
      },
      {
        "family": "Arial",
        "role": "body"
      },
      {
        "family": "Noto Sans",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#0F223D",
      "secondary": "#020817",
      "accent": "#0F223D",
      "background": "#FFFFFF",
      "textPrimary": "#111827",
      "link": "#111827"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Roboto",
        "heading": "Roboto"
      },
      "fontStacks": {
        "heading": [
          "ui-sans-serif",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "Noto Sans",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "body": [
          "ui-sans-serif",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "Noto Sans",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "paragraph": [
          "ui-sans-serif",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "Noto Sans",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ]
      },
      "fontSizes": {
        "h1": "48px",
        "h2": "18px",
        "body": "18px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#0F223D",
        "textColor": "#FFFFFF",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#0F223D",
        "borderColor": "#E2E8F0",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://firstdelivery.com/first-delivery-logo-blue.png",
      "favicon": "https://firstdelivery.com/Assets/first-logo-icon.png",
      "ogImage": null,
      "logoHref": "/",
      "logoAlt": "First Delivery Logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'First Delivery'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get Started",
        "reasoning": "Button #0 has a vibrant brand color (#0F223D) and action-oriented text ('Get Started'), making it the primary CTA."
      },
      "secondary": {
        "index": 2,
        "text": "Schedule Demo",
        "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action ('Schedule Demo')."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "businesses seeking delivery solutions"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'First Delivery'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/first/70935fc7ba.webp",
      "alt": "First Delivery",
      "source_url": "https://firstdelivery.com/",
      "image_url": "https://firstdelivery.com/Integrations/Ordering%20Services/felipeslogo.png",
      "width": 2500,
      "height": 1572,
      "bytes": 190235,
      "query": "site:firstdelivery.com",
      "query_suffix": "site:firstdelivery.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/first/28892ffc1f.webp",
      "alt": "DoorDash Refund Matrix | FIRST Help Center",
      "source_url": "https://help.firstdelivery.com/articles/909229-doordash-refund-matrix",
      "image_url": "https://files.atlas.so/rxhiIeWvSpGpVWAuofQh_image.png",
      "width": 2330,
      "height": 1362,
      "bytes": 1270720,
      "query": "site:firstdelivery.com",
      "query_suffix": "site:firstdelivery.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/first/a26604955e.webp",
      "alt": "Merchant Support | FIRST Help Center",
      "source_url": "https://help.firstdelivery.com/articles/108891-getting-support",
      "image_url": "https://files.atlas.so/xGlh14kSNaRtmFomr3EQ_image.png",
      "width": 1888,
      "height": 1448,
      "bytes": 222618,
      "query": "site:firstdelivery.com",
      "query_suffix": "site:firstdelivery.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/first/3b6f0829e1.webp",
      "alt": "Contact Relay about a Delivery | FIRST Help Center",
      "source_url": "https://help.firstdelivery.com/articles/885934-contact-relay-about-a-delivery",
      "image_url": "https://cdn.fs.atlas.so/y8ID7SLpSV6ik2TF6SFN",
      "width": 1226,
      "height": 944,
      "bytes": 549926,
      "query": "site:firstdelivery.com",
      "query_suffix": "site:firstdelivery.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/first/4296a31837.webp",
      "alt": "Contact Motoclick about a Delivery | FIRST Help Center",
      "source_url": "https://help.firstdelivery.com/articles/147669-contact-motoclick-about-a-delivery",
      "image_url": "https://cdn.fs.atlas.so/resize=width:1300,fit:max/fn4OBffaSYKCMZOK5HUV",
      "width": 1300,
      "height": 869,
      "bytes": 499105,
      "query": "site:firstdelivery.com",
      "query_suffix": "site:firstdelivery.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/first/98897c42fe.webp",
      "alt": "Contact Relay about a Delivery | FIRST Help Center",
      "source_url": "https://help.firstdelivery.com/articles/885934-contact-relay-about-a-delivery",
      "image_url": "https://files.atlas.so/sb1EKrtpQwR2M5EpOgye_image.png",
      "width": 1066,
      "height": 826,
      "bytes": 505872,
      "query": "site:firstdelivery.com",
      "query_suffix": "site:firstdelivery.com"
    }
  ],
  "font_resources": [
    {
      "family": "Roboto",
      "google_fonts_url": "https://fonts.google.com/specimen/Roboto"
    },
    {
      "family": "Roboto",
      "google_fonts_url": "https://fonts.google.com/specimen/Roboto"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=Roboto&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/first",
  "agent_instructions": "You are designing or implementing in FIRST's brand identity.\n\n# Brand profile\n- Company: FIRST\n- Source: https://firstdelivery.com/\n- Color scheme: light\n\n# Colors\n- primary: #0F223D\n- secondary: #020817\n- accent: #0F223D\n- background: #FFFFFF\n- textPrimary: #111827\n- link: #111827\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Roboto&family=Roboto&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#0F223D, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px\n- buttonSecondary: background=#FFFFFF, textColor=#0F223D, borderColor=#E2E8F0, borderRadius=10px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: businesses seeking delivery solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/first.json",
  "page_markdown": "# FIRST Brand Identity\n\nA complete profile of **FIRST**'s visual system — colors, typography, components, and personality — extracted from https://firstdelivery.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/first\n- Machine-readable JSON: https://characterquilt.com/branding/first.json\n- Per-page llms.txt: https://characterquilt.com/branding/first/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0F223D |\n| Accent | #0F223D |\n| Body Font | Roboto |\n| Heading Font | Roboto |\n\n## Color Palette\n\n- primary: #0F223D\n- secondary: #020817\n- accent: #0F223D\n- background: #FFFFFF\n- textPrimary: #111827\n- link: #111827\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\n## Visual Assets\n\n- Logo: https://firstdelivery.com/first-delivery-logo-blue.png\n- Favicon: https://firstdelivery.com/Assets/first-logo-icon.png\n\n## UI Components\n\n- buttonPrimary: background=#0F223D, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px\n- buttonSecondary: background=#FFFFFF, textColor=#0F223D, borderColor=#E2E8F0, borderRadius=10px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: businesses seeking delivery solutions\n\n## FIRST Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **First Delivery**\n  - Image: https://firstdelivery.com/Integrations/Ordering%20Services/felipeslogo.png\n  - Source: https://firstdelivery.com/\n- **DoorDash Refund Matrix | FIRST Help Center**\n  - Image: https://files.atlas.so/rxhiIeWvSpGpVWAuofQh_image.png\n  - Source: https://help.firstdelivery.com/articles/909229-doordash-refund-matrix\n- **Merchant Support | FIRST Help Center**\n  - Image: https://files.atlas.so/xGlh14kSNaRtmFomr3EQ_image.png\n  - Source: https://help.firstdelivery.com/articles/108891-getting-support\n- **Contact Relay about a Delivery | FIRST Help Center**\n  - Image: https://cdn.fs.atlas.so/y8ID7SLpSV6ik2TF6SFN\n  - Source: https://help.firstdelivery.com/articles/885934-contact-relay-about-a-delivery\n- **Contact Motoclick about a Delivery | FIRST Help Center**\n  - Image: https://cdn.fs.atlas.so/resize=width:1300,fit:max/fn4OBffaSYKCMZOK5HUV\n  - Source: https://help.firstdelivery.com/articles/147669-contact-motoclick-about-a-delivery\n- **Contact Relay about a Delivery | FIRST Help Center**\n  - Image: https://files.atlas.so/sb1EKrtpQwR2M5EpOgye_image.png\n  - Source: https://help.firstdelivery.com/articles/885934-contact-relay-about-a-delivery\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Helvetica Neue\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Noto Sans\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0F223D\",\n    \"secondary\": \"#020817\",\n    \"accent\": \"#0F223D\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#111827\",\n    \"link\": \"#111827\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Roboto\",\n      \"heading\": \"Roboto\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"body\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"18px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#0F223D\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#0F223D\",\n      \"borderColor\": \"#E2E8F0\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://firstdelivery.com/first-delivery-logo-blue.png\",\n    \"favicon\": \"https://firstdelivery.com/Assets/first-logo-icon.png\",\n    \"ogImage\": null,\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"First Delivery Logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'First Delivery'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get Started\",\n      \"reasoning\": \"Button #0 has a vibrant brand color (#0F223D) and action-oriented text ('Get Started'), making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Schedule Demo\",\n      \"reasoning\": \"Button #2 has a different background color (#FFFFFF) and serves as a secondary action ('Schedule Demo').\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"businesses seeking delivery solutions\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'First Delivery'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}