# FirstWork Brand Identity

A complete profile of **FirstWork**'s visual system — colors, typography, components, and personality — extracted from https://firstwork.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/firstwork
- Machine-readable JSON: https://characterquilt.com/branding/firstwork.json
- Per-page llms.txt: https://characterquilt.com/branding/firstwork/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3848A7 |
| Accent | #1718FF |
| Body Font | PP Neue Corp |
| Heading Font | Pp Neue Corp - Wide |

## Color Palette

- primary: #3848A7
- secondary: #364152
- accent: #1718FF
- background: #FFFFFF
- textPrimary: #1718FF
- link: #1718FF

## Typography

- primary: PP Neue Corp — https://fonts.google.com/specimen/PP+Neue+Corp
- heading: Pp Neue Corp - Wide — https://fonts.google.com/specimen/Pp+Neue+Corp+-+Wide

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6796783f35faa4c61a224a54/693fada5ce8bd0fb971c0782_Firstwork%20logo.svg
- Favicon: https://cdn.prod.website-files.com/6796783f35faa4c61a224a54/67ca75619941ed286c6616dd_favicon-2.jpg
- Social card (og:image): https://cdn.prod.website-files.com/6796783f35faa4c61a224a54/67ad8583a0bc8ea324b129aa_og-firstwork.jpg

## UI Components

- buttonPrimary: background=#1718FF, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1718FF, borderColor=#1718FF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses with frontline workforces

## FirstWork Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Firstwork Blog | AI Recruiting & Workforce Management**
  - Image: https://cdn.prod.website-files.com/6796b5259725187acc1c4160/694536579f9e1bc957bcb8e2_Best%20AI%20recruitment%20tools%20-%20Firstwork.webp
  - Source: https://www.firstwork.com/blog
- **Firstwork Blog | AI Recruiting & Workforce Management**
  - Image: https://cdn.prod.website-files.com/6796b5259725187acc1c4160/69970038fd8df45bbd228f6f_Best%20Pricing%20Structure%20for%20AI%20Recruiting%20Softwares.png
  - Source: https://www.firstwork.com/blog
- **Firstwork Blog | AI Recruiting & Workforce Management**
  - Image: https://cdn.prod.website-files.com/6796b5259725187acc1c4160/698c518204393b2e961fa4b6_Pitfalls%20of%20AI%20Recruiting%20Tools%20(1).png
  - Source: https://www.firstwork.com/blog
- **Firstwork Blog | AI Recruiting & Workforce Management**
  - Image: https://cdn.prod.website-files.com/6796b5259725187acc1c4160/69848cebdd282fdcb27f2da5_Frame%201171275590%20(1).png
  - Source: https://www.firstwork.com/blog
- **Firstwork Blog | AI Recruiting & Workforce Management**
  - Image: https://cdn.prod.website-files.com/6796b5259725187acc1c4160/698ae7ce3bb6762b8c748b55_Frame%201171275594%20(1).png
  - Source: https://www.firstwork.com/blog
- **Top 10 Recruitment Automation Tools**
  - Image: https://cdn.prod.website-files.com/6796b5259725187acc1c4160/690c9f3d528575010ea39536_image10.webp
  - Source: https://www.firstwork.com/post/top-10-recruitment-automation-tools

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PP Neue Corp",
      "role": "body"
    },
    {
      "family": "Pp Neue Corp - Wide",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3848A7",
    "secondary": "#364152",
    "accent": "#1718FF",
    "background": "#FFFFFF",
    "textPrimary": "#1718FF",
    "link": "#1718FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PP Neue Corp",
      "heading": "Pp Neue Corp - Wide"
    },
    "fontStacks": {
      "heading": [
        "PP Neue Corp",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "PP Neue Corp",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "PP Neue Corp",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "54.4px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1718FF",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1718FF",
      "borderColor": "#1718FF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6796783f35faa4c61a224a54/693fada5ce8bd0fb971c0782_Firstwork%20logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6796783f35faa4c61a224a54/67ca75619941ed286c6616dd_favicon-2.jpg",
    "ogImage": "https://cdn.prod.website-files.com/6796783f35faa4c61a224a54/67ad8583a0bc8ea324b129aa_og-firstwork.jpg",
    "logoHref": "/",
    "logoAlt": "Firstwork Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Firstwork'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 8,
      "text": "Book a Demo",
      "reasoning": "Button #10 'Book a Demo' has a vibrant blue background (#1718FF), which is consistent with the brand's accent color and serves as a strong call-to-action."
    },
    "secondary": {
      "index": 13,
      "text": "learn more",
      "reasoning": "Button #0 'learn more' has a white background with blue text, making it a suitable secondary option due to its less prominent appearance compared to the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses with frontline workforces"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Firstwork'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```