# Fixie Brand Identity

A complete profile of **Fixie**'s visual system — colors, typography, components, and personality — extracted from https://fixie.ai/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fixie
- Machine-readable JSON: https://characterquilt.com/branding/fixie.json
- Per-page llms.txt: https://characterquilt.com/branding/fixie/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Inter |
| Heading Font | Replica LL Regular |

## Color Palette

- primary: #0000EE
- accent: #0000EE
- background: #121212
- textPrimary: #D5D9E3
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Replica LL Regular — https://fonts.google.com/specimen/Replica+LL+Regular

## Visual Assets

- Logo: https://framerusercontent.com/images/t1vrZWRsjkrGfY30YPFBt1Yps6g.png?width=6300&height=1200
- Favicon: https://framerusercontent.com/images/hzAEdihxJ11mv3l4trNh2WprE.svg
- Social card (og:image): https://framerusercontent.com/images/NU41PDn8R4zag1RapkCZFTCTOxM.jpg

## UI Components

- buttonPrimary: background=#000000, textColor=#D5D9E3, borderRadius=50px, shadow=none
- buttonSecondary: background=#121212, textColor=#0000EE, borderRadius=40px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Fixie Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fixie vs. Hybrid Bikes for Commuting | Which Is Better? – Retrospec**
  - Image: https://cdn.shopify.com/s/files/1/0703/7121/files/fvh_1024x1024.jpg?13516821609371756577
  - Source: https://retrospec.com/blogs/news/the-battle-of-commuters-fixie-vs-hybrids?srsltid=AfmBOoqgmURo0eIf9VEW_8V2zJkdNZ8qppPVxGIPYgx9IRnnW6l1cXDU
- **Fixie Home Page Comparison by Natalie Roush on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/3074503/file/original-ef83074c742768e68d9dcfd1884047b6.png?resize=752x&vertical=center
  - Source: https://dribbble.com/shots/18695112-Fixie-Home-Page-Comparison
- **Single Speed & Fixie Bikes | Retrospec**
  - Image: https://original.accentuate.io/21383544870/1730219079581/Single-Speed-Fixie-Bikes_PLP-Banner_v2.jpg?v=1730219079581w_1400%201400w
  - Source: https://retrospec.com/collections/single-speed-fixie-bikes?srsltid=AfmBOopVn9N2PPtVogh2aeQw0fYbpPyHtqN3WmCXuh9OKHxW5c1CoR44

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Replica LL Regular",
      "role": "heading"
    },
    {
      "family": "Replica LL Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#121212",
    "textPrimary": "#D5D9E3",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Replica LL Regular"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#D5D9E3",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#121212",
      "textColor": "#0000EE",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/t1vrZWRsjkrGfY30YPFBt1Yps6g.png?width=6300&height=1200",
    "favicon": "https://framerusercontent.com/images/hzAEdihxJ11mv3l4trNh2WprE.svg",
    "ogImage": "https://framerusercontent.com/images/NU41PDn8R4zag1RapkCZFTCTOxM.jpg",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Ultravox.ai'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started for Free",
      "reasoning": "Button #0 ('Get Started for Free') is likely the primary CTA due to its action-oriented text and distinct border radius, making it stand out as a key action for new users."
    },
    "secondary": {
      "index": 4,
      "text": "Contact Us",
      "reasoning": "Button #4 ('Contact Us') serves as a secondary action, providing a different interaction option with a distinct color group."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Ultravox.ai'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```