# Fixpoint Brand Identity

A complete profile of **Fixpoint**'s visual system — colors, typography, components, and personality — extracted from https://fixpoint.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fixpoint
- Machine-readable JSON: https://characterquilt.com/branding/fixpoint.json
- Per-page llms.txt: https://characterquilt.com/branding/fixpoint/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9CA3AF |
| Accent | #09090B |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #9CA3AF
- secondary: #402E53
- accent: #09090B
- background: #09090B
- textPrimary: #FAFAFA
- link: #29183A

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Favicon: https://fixpoint.co/favicon.ico?favicon.bb7397a4.ico
- Social card (og:image): https://fixpoint.co/opengraph-image.png?opengraph-image.5d233c22.png

## UI Components

- buttonPrimary: background=#09090B, textColor=#FAFAFA, borderColor=#27272A, borderRadius=6px, shadow=none
- buttonSecondary: background=#FAFAFA, textColor=#18181B, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking AI training data solutions

## Fixpoint Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fixpoint | Fixpoint**
  - Image: https://i.ytimg.com/vi/9TCgpe0tT3w/maxresdefault.jpg
  - Source: https://docs.fixpoint.co/
- **Fixpoint - hire experts for AI training data at the push of a button**
  - Image: https://fixpoint.co/InBug-White.png
  - Source: https://fixpoint.co/
- **Fixpoint waitlist**
  - Image: https://fixpoint.co/twitter-image.png?twitter-image.5d233c22.png
  - Source: https://fixpoint.co/waitlist
- **Fixpoint Website Template**
  - Image: https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/templates/45448/l3D41YWvJQWmZvM5bz3V9w8LU4w-cPk4pxsc6qtyxxIkcEB6NzHzepVeal.jpg
  - Source: https://www.framer.com/marketplace/templates/fixpoint/
- **Fixpoint - References**
  - Image: https://fixpoint.systems/img/tagesbericht-umsatzstatistik.png
  - Source: https://fixpoint.systems/references/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 45
    },
    {
      "family": "system-ui",
      "count": 45
    },
    {
      "family": "sans-serif",
      "count": 45
    },
    {
      "family": "Apple Color Emoji",
      "count": 45
    },
    {
      "family": "Segoe UI Emoji",
      "count": 45
    },
    {
      "family": "Segoe UI Symbol",
      "count": 45
    },
    {
      "family": "Noto Color Emoji",
      "count": 45
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#402E53",
    "accent": "#09090B",
    "background": "#09090B",
    "textPrimary": "#FAFAFA",
    "link": "#29183A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#09090B",
      "textColor": "#FAFAFA",
      "borderColor": "#27272A",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAFAFA",
      "textColor": "#18181B",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://fixpoint.co/favicon.ico?favicon.bb7397a4.ico",
    "ogImage": "https://fixpoint.co/opengraph-image.png?opengraph-image.5d233c22.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found. The candidate provided is related to Y Combinator, not Fixpoint, and does not match the brand inferred from the page title and URL.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 ('Get Started') is the primary CTA due to its action-oriented text and distinct dark background color, which stands out as a strong call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Book a demo",
      "reasoning": "Button #2 ('Book a demo') is selected as secondary because it has a different background color group (light/white) compared to the primary button, and it offers a supportive action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking AI training data solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found. The candidate provided is related to Y Combinator, not Fixpoint, and does not match the brand inferred from the page title and URL.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```