# Flare Brand Identity

A complete profile of **Flare**'s visual system — colors, typography, components, and personality — extracted from https://flare.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/flare
- Machine-readable JSON: https://characterquilt.com/branding/flare.json
- Per-page llms.txt: https://characterquilt.com/branding/flare/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #CFE0F2 |
| Accent | #515BF0 |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #CFE0F2
- secondary: #515BF0
- accent: #515BF0
- background: #00030D
- textPrimary: #000414
- link: #000414

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: https://flare.io/wp-content/uploads/FLR-Group-59.svg
- Favicon: https://flare.io/wp-content/uploads/cropped-Favicon-32x32.png
- Social card (og:image): https://flare.io/wp-content/uploads/flare-cover-m.jpg

## UI Components

- buttonPrimary: background=#515BF0, textColor=#F2F2F2, borderRadius=6px, shadow=rgb(223, 59, 14) -2px 2px 3.9px 0px inset
- buttonSecondary: background=transparent, textColor=#CFE0F2, borderColor=#CFE0F2, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking cybersecurity solutions

## Flare Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **From Dirty Crypto to Clean Money - The Laundering Playbook of Russophone  Cybercriminals - Flare | Threat Exposure Management | Unmatched Visibility  into Cybercrime**
  - Image: https://flare.io/wp-content/uploads/Copy-of-Blog-Featured-Image.jpg
  - Source: https://flare.io/learn/resources/blog/from-dirty-crypto-to-clean-money-the-laundering-playbook-of-russophone-cybercriminals
- **Scammers Are Targeting Crypto Users Through the Mail - Flare**
  - Image: https://flare.io/wp-content/uploads/Copy-of-Blog-Featured-Image-7-copy-1030x580.png
  - Source: https://flare.io/learn/resources/blog/scammers-targeting-crypto-users-mail
- **Dark Web Investigations: Best Practices - Flare**
  - Image: https://flare.io/wp-content/uploads/Dark-Web-Investigations-featured-image.png
  - Source: https://flare.io/learn/resources/blog/dark-web-investigation
- **Save Costs with Identity Exposure Management - Flare | Threat Exposure  Management | Unmatched Visibility into Cybercrime**
  - Image: https://flare.io/wp-content/uploads/Copy-of-Blog-Featured-Image-7-1030x580.jpg
  - Source: https://flare.io/learn/resources/blog/identity-exposure-management-cost-savings-budget
- **Reports - Flare**
  - Image: https://images.archbee.com/c3rdtVdXd3RrWUDgyZZoG-GJ8VKoFf5LPVRgMqLj3Wv-20250707-180849.png?format=webp
  - Source: https://docs.flare.io/reports
- **Telegram Cybercrime & Fraud, A Continued Threat - Flare**
  - Image: https://flare.io/wp-content/uploads/Copy-of-Blog-Featured-Image-copy-1.jpg
  - Source: https://flare.io/learn/resources/blog/telegram-fraud

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#CFE0F2",
    "secondary": "#515BF0",
    "accent": "#515BF0",
    "background": "#00030D",
    "textPrimary": "#000414",
    "link": "#000414"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit"
      ],
      "body": [
        "Outfit"
      ],
      "paragraph": [
        "Outfit"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "42px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#515BF0",
      "textColor": "#F2F2F2",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgb(223, 59, 14) -2px 2px 3.9px 0px inset"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#CFE0F2",
      "borderColor": "#CFE0F2",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://flare.io/wp-content/uploads/FLR-Group-59.svg",
    "favicon": "https://flare.io/wp-content/uploads/cropped-Favicon-32x32.png",
    "ogImage": "https://flare.io/wp-content/uploads/flare-cover-m.jpg",
    "logoHref": "https://flare.io",
    "logoAlt": "Flare | Cyber Threat Intel | Digital Risk Protection"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start a Free Trial",
      "reasoning": "Button #0 ('Start a Free Trial') uses the vibrant brand color #515BF0, making it the most prominent CTA. The text is action-oriented, encouraging users to engage with the service immediately."
    },
    "secondary": {
      "index": 1,
      "text": "Request a Demo",
      "reasoning": "Button #1 ('Request a Demo') has a transparent background with a border, making it a suitable secondary CTA. It offers an alternative action without overshadowing the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking cybersecurity solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```