# Fleet Brand Identity

A complete profile of **Fleet**'s visual system — colors, typography, components, and personality — extracted from https://www.fleetai.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fleet
- Machine-readable JSON: https://characterquilt.com/branding/fleet.json
- Per-page llms.txt: https://characterquilt.com/branding/fleet/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F9E8CA |
| Accent | #CBEDE2 |
| Body Font | SuisseIntl |
| Heading Font | Martina |

## Color Palette

- primary: #F9E8CA
- secondary: #F8D6D6
- accent: #CBEDE2
- background: #FAFAFA
- textPrimary: #7D7D7D
- link: #CBEDE2

## Typography

- primary: SuisseIntl — https://fonts.google.com/specimen/SuisseIntl
- heading: Martina — https://fonts.google.com/specimen/Martina

## Visual Assets

- Logo: https://www.fleetai.com/logos/fleet/fleettb.svg
- Social card (og:image): https://fleetai.com/images/OG-Image.png

## UI Components

- buttonPrimary: background=#FAFAFA, textColor=#7D7D7D, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Fleet Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fleet**
  - Image: https://www.fleetai.com/_next/image?url=%2Fshimmer.png&w=3840&q=75&dpl=dpl_8xMdgQ9Wtjrd8ZnhTsYUteoTWf5W
  - Source: https://www.fleetai.com/
- **Fleet**
  - Image: https://www.fleetai.com/_next/image?url=%2Fworlds%2Fhigh-res%2Ffleet-environment-26.png&w=3840&q=75&dpl=dpl_8xMdgQ9Wtjrd8ZnhTsYUteoTWf5W
  - Source: https://www.fleetai.com/careers
- **Fleet**
  - Image: https://www.fleetai.com/_next/image?url=%2Frainbow.png&w=3840&q=75&dpl=dpl_8xMdgQ9Wtjrd8ZnhTsYUteoTWf5W
  - Source: https://www.fleetai.com/
- **Member of Technical Staff, Former Founder | Fleet**
  - Image: https://fleetai.com/careers/former-founder-with-track-record-and-experience/opengraph-image-2822u0?e6dbd499a9cfe5e9
  - Source: https://www.fleetai.com/careers/former-founder-with-track-record-and-experience
- **Fleet**
  - Image: https://fleetai.com/images/OG-Image.png
  - Source: https://www.fleetai.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Martina",
      "role": "heading"
    },
    {
      "family": "SuisseIntl",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F9E8CA",
    "secondary": "#F8D6D6",
    "accent": "#CBEDE2",
    "background": "#FAFAFA",
    "textPrimary": "#7D7D7D",
    "link": "#CBEDE2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SuisseIntl",
      "heading": "Martina"
    },
    "fontStacks": {
      "heading": [
        "Martina",
        "ui-serif",
        "Georgia",
        "Cambria",
        "Times New Roman",
        "Times",
        "serif"
      ],
      "body": [
        "diatype",
        "diatype Fallback",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Martina"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FAFAFA",
      "textColor": "#7D7D7D",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.fleetai.com/logos/fleet/fleettb.svg",
    "favicon": null,
    "ogImage": "https://fleetai.com/images/OG-Image.png",
    "logoHref": "/",
    "logoAlt": "Fleet"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Fleet'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign in",
      "reasoning": "The 'Sign in' button is likely the primary CTA as it is a common action-oriented button on many websites, encouraging user engagement."
    },
    "secondary": {
      "index": 0,
      "text": "Careers12",
      "reasoning": "The 'Careers12' button serves as a secondary action, providing additional navigation without being the main focus."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Fleet'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```