{
  "name": "Flex",
  "slug": "flex",
  "domain": "https://www.flex.one/",
  "sources": [
    "apollo_us_mid",
    "startups_gallery",
    "yc"
  ],
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    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Ppneuemontreal",
        "role": "body"
      },
      {
        "family": "Reflex",
        "role": "unknown"
      },
      {
        "family": "Georgia",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#394943",
      "secondary": "#437E5B",
      "accent": "#F6F3EE",
      "background": "#051310",
      "textPrimary": "#071C14",
      "link": "#071C14"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Ppneuemontreal",
        "heading": "Georgia"
      },
      "fontStacks": {
        "heading": [
          "Reflex",
          "Georgia",
          "sans-serif"
        ],
        "body": [
          "Ppneuemontreal",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Ppneuemontreal",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "56px",
        "h2": "48px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "10px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#F6F3EE",
        "textColor": "#071C14",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#071C14",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/6712cd378f6bad3270235703_Union.svg",
      "favicon": "https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/67c65c8ec0a7304f71533277_smallicon.png",
      "ogImage": "https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/699759a1a3d32c7a17bb1ae4_homepagebanner.png",
      "logoHref": "/",
      "logoAlt": "Flex logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Flex'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Get Started",
        "reasoning": "Button #1 has a vibrant red/orange background (#F6F3EE) and action-oriented text 'Get Started', making it a strong candidate for the primary CTA."
      },
      "secondary": {
        "index": 16,
        "text": "Read Customer Stories",
        "reasoning": "Button #4 has a different background color (#FFFFFF) and serves as a secondary action with the text 'Read Customer Stories'."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business owners and financial professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Flex'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
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  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/flex/5f21f34d0f.webp",
      "alt": "Bill Pay Later",
      "source_url": "https://www.flex.one/bill-pay-later",
      "image_url": "https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/69176ccc31399feae371210f_Bill%20Pay%20later%20v1.png",
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      "alt": "Why Flex is the Optimal Alternative to Ramp and Brex for Ambitious Owners",
      "source_url": "https://www.flex.one/resource-hub/alternatives-to-ramp-brex",
      "image_url": "https://cdn.prod.website-files.com/6504ef5e1f237c53cebd137e/6925da80d3b84b5d80bc45e6_Blog-Hero-A-Guide-to-Global-Expansion-for-Business-Owners-800x800.png",
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    {
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      "alt": "Owner Intelligence",
      "source_url": "https://www.flex.one/owner-intelligence",
      "image_url": "https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/6930c5840eb923b7e03b2726_hero_with%20eyebrow_center%20(2).png",
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      "alt": "Bookkeeper vs. Accountant vs. Fractional CFO: What They Do & When to Hire",
      "source_url": "https://www.flex.one/resource-hub/bookkeeper-vs-accountant-vs-fractional-cfo",
      "image_url": "https://cdn.prod.website-files.com/6504ef5e1f237c53cebd137e/686d349cdfce05cb11a81183_Blog-Metadata-Bookkeeper-vs-Accountant-vs-Fractional-CFO-What-They-Do-%26-When-to-Hire-1200x630.png",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/flex/2aa4faf00d.webp",
      "alt": "AR Automation: Invoicing | Flex",
      "source_url": "https://www.flex.one/invoicing",
      "image_url": "https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/68c05cfc6e004a4d3aafba6e_frame-10%20-%20step%202.png",
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      "alt": "Bookkeeper vs. Accountant vs. Fractional CFO: What They Do & When to Hire",
      "source_url": "https://www.flex.one/resource-hub/bookkeeper-vs-accountant-vs-fractional-cfo",
      "image_url": "https://cdn.prod.website-files.com/6504ef5e1f237c53cebd137e/686d33fa9eb368874ee03609_Blog-Preview-Bookkeeper-vs-Accountant-vs-Fractional-CFO-What-They-Do-%26-When-to-Hire-800x800.png",
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  "font_resources": [
    {
      "family": "Ppneuemontreal",
      "google_fonts_url": "https://fonts.google.com/specimen/Ppneuemontreal"
    },
    {
      "family": "Georgia",
      "google_fonts_url": "https://fonts.google.com/specimen/Georgia"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Ppneuemontreal&family=Georgia&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/flex",
  "agent_instructions": "You are designing or implementing in Flex's brand identity.\n\n# Brand profile\n- Company: Flex\n- Source: https://www.flex.one/\n- Color scheme: dark\n\n# Colors\n- primary: #394943\n- secondary: #437E5B\n- accent: #F6F3EE\n- background: #051310\n- textPrimary: #071C14\n- link: #071C14\n\n# Typography\n- primary: Ppneuemontreal — https://fonts.google.com/specimen/Ppneuemontreal\n- heading: Georgia — https://fonts.google.com/specimen/Georgia\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Ppneuemontreal&family=Georgia&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#F6F3EE, textColor=#071C14, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#071C14, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business owners and financial professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/flex.json",
  "page_markdown": "# Flex Brand Identity\n\nA complete profile of **Flex**'s visual system — colors, typography, components, and personality — extracted from https://www.flex.one/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/flex\n- Machine-readable JSON: https://characterquilt.com/branding/flex.json\n- Per-page llms.txt: https://characterquilt.com/branding/flex/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #394943 |\n| Accent | #F6F3EE |\n| Body Font | Ppneuemontreal |\n| Heading Font | Georgia |\n\n## Color Palette\n\n- primary: #394943\n- secondary: #437E5B\n- accent: #F6F3EE\n- background: #051310\n- textPrimary: #071C14\n- link: #071C14\n\n## Typography\n\n- primary: Ppneuemontreal — https://fonts.google.com/specimen/Ppneuemontreal\n- heading: Georgia — https://fonts.google.com/specimen/Georgia\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/6712cd378f6bad3270235703_Union.svg\n- Favicon: https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/67c65c8ec0a7304f71533277_smallicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/699759a1a3d32c7a17bb1ae4_homepagebanner.png\n\n## UI Components\n\n- buttonPrimary: background=#F6F3EE, textColor=#071C14, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#071C14, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business owners and financial professionals\n\n## Flex Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Bill Pay Later**\n  - Image: https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/69176ccc31399feae371210f_Bill%20Pay%20later%20v1.png\n  - Source: https://www.flex.one/bill-pay-later\n- **Why Flex is the Optimal Alternative to Ramp and Brex for Ambitious Owners**\n  - Image: https://cdn.prod.website-files.com/6504ef5e1f237c53cebd137e/6925da80d3b84b5d80bc45e6_Blog-Hero-A-Guide-to-Global-Expansion-for-Business-Owners-800x800.png\n  - Source: https://www.flex.one/resource-hub/alternatives-to-ramp-brex\n- **Owner Intelligence**\n  - Image: https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/6930c5840eb923b7e03b2726_hero_with%20eyebrow_center%20(2).png\n  - Source: https://www.flex.one/owner-intelligence\n- **Bookkeeper vs. Accountant vs. Fractional CFO: What They Do & When to Hire**\n  - Image: https://cdn.prod.website-files.com/6504ef5e1f237c53cebd137e/686d349cdfce05cb11a81183_Blog-Metadata-Bookkeeper-vs-Accountant-vs-Fractional-CFO-What-They-Do-%26-When-to-Hire-1200x630.png\n  - Source: https://www.flex.one/resource-hub/bookkeeper-vs-accountant-vs-fractional-cfo\n- **AR Automation: Invoicing | Flex**\n  - Image: https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/68c05cfc6e004a4d3aafba6e_frame-10%20-%20step%202.png\n  - Source: https://www.flex.one/invoicing\n- **Bookkeeper vs. Accountant vs. Fractional CFO: What They Do & When to Hire**\n  - Image: https://cdn.prod.website-files.com/6504ef5e1f237c53cebd137e/686d33fa9eb368874ee03609_Blog-Preview-Bookkeeper-vs-Accountant-vs-Fractional-CFO-What-They-Do-%26-When-to-Hire-800x800.png\n  - Source: https://www.flex.one/resource-hub/bookkeeper-vs-accountant-vs-fractional-cfo\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Ppneuemontreal\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Reflex\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Georgia\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#394943\",\n    \"secondary\": \"#437E5B\",\n    \"accent\": \"#F6F3EE\",\n    \"background\": \"#051310\",\n    \"textPrimary\": \"#071C14\",\n    \"link\": \"#071C14\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Ppneuemontreal\",\n      \"heading\": \"Georgia\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Reflex\",\n        \"Georgia\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Ppneuemontreal\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Ppneuemontreal\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"56px\",\n      \"h2\": \"48px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"10px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#F6F3EE\",\n      \"textColor\": \"#071C14\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#071C14\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/6712cd378f6bad3270235703_Union.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/67c65c8ec0a7304f71533277_smallicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/6363baf98b4d847ae3242ef5/699759a1a3d32c7a17bb1ae4_homepagebanner.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Flex logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Flex'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Get Started\",\n      \"reasoning\": \"Button #1 has a vibrant red/orange background (#F6F3EE) and action-oriented text 'Get Started', making it a strong candidate for the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 16,\n      \"text\": \"Read Customer Stories\",\n      \"reasoning\": \"Button #4 has a different background color (#FFFFFF) and serves as a secondary action with the text 'Read Customer Stories'.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business owners and financial professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Flex'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}