# Flexport Brand Identity A complete profile of **Flexport**'s visual system — colors, typography, components, and personality — extracted from https://www.flexport.com/careers/jobs/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/flexport - Machine-readable JSON: https://characterquilt.com/branding/flexport.json - Per-page llms.txt: https://characterquilt.com/branding/flexport/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #052439 | | Accent | #566AE5 | | Body Font | GT America | | Heading Font | GT America | ## Color Palette - primary: #052439 - secondary: #39414D - accent: #566AE5 - background: #FFFFFF - textPrimary: #000000 - link: #3D4D5D ## Typography - primary: GT America — https://fonts.google.com/specimen/GT+America - heading: GT America — https://fonts.google.com/specimen/GT+America ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22fp-NW%22%20role%3D%22img%22%20viewBox%3D%220%200%20474.8%20110.5%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cuse%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20xlink%3Ahref%3D%22%2Fsprite.3a74abac5d39e485d7e259df2d49f61479e97b890af1c4d009657a23db2c13a5.svg%23flexport-light%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.flexport.com/favicon-32x32.png?v=9c023c8f698cf55181b00bc25dcaa562 - Social card (og:image): https://images.ctfassets.net/92fo1e671z6m/5O34zKjkPih5j8nJ4ByHHU/2c69f111ce212d7ecaf91baa747ceeb4/Flexport_Shenzhen_Office_Meetings_Murphy088972__1_.jpg?w=3000&h=2000&fl=progressive&q=80&fm=jpg&bg=transparent ## UI Components - input: background=transparent, textColor=#6B747E, borderColor=#B8C1CB, borderRadius=4px, shadow=none - buttonPrimary: background=#566AE5, textColor=#FFFFFF, borderRadius=5px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Flexport Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Careers at Flexport | Open Positions** - Image: https://images.ctfassets.net/92fo1e671z6m/5O34zKjkPih5j8nJ4ByHHU/2c69f111ce212d7ecaf91baa747ceeb4/Flexport_Shenzhen_Office_Meetings_Murphy088972__1_.jpg?w=3000&h=2000&fl=progressive&q=80&fm=jpg&bg=transparent - Source: https://cn.flexport.com/careers/jobs/?&location=San%20Francisco - **Flexport.org: One Year of Moving Sustainability and Social Responsibility Forward** - Image: https://images.ctfassets.net/92fo1e671z6m/3jRVxlVZFyXoJGXcKrqDIC/9d8382aaae4bcb78dff61bfa2031804f/flexport.orgscreengrab.png - Source: https://www.flexport.com/blog/flexport-org-one-year-of-moving-sustainability-and-social-responsibility/ - **Decarbonizing Your Supply Chain | Flexport** - Image: https://images.ctfassets.net/92fo1e671z6m/1VkcnTZDqktJhQJCJyPLBc/97250094f107d5378380be7976ca2a8b/Group_1171276653.png?w=3564&h=1563&q=80&fm=png&bg=transparent - Source: https://www.flexport.com/products/climate/ - **Global Trade & Logistics Product | Flexport Platform** - Image: https://images.ctfassets.net/92fo1e671z6m/1kN2246ZWHh6h3e5sN04E4/d9ad61a5d0410dc6fe7d2711751599ed/Flexport_FallRelease2025_Product_HomeDashboard_1.png?w=1440&h=959&q=80&fm=png&bg=transparent - Source: https://www.flexport.com/products/flexport-platform/ - **Flexport Big Game Ad** - Image: https://i.ytimg.com/vi/uJvvraPS9mE/sddefault.jpg - Source: https://www.youtube.com/watch?v=uJvvraPS9mE - **Decarbonizing Your Supply Chain | Flexport** - Image: https://images.ctfassets.net/92fo1e671z6m/5WYpTuYSLFuSjmnhEwpEqq/c3e83a0bd2deb8677b3868ff8ac2bd2a/Group_1171276651.png?w=2106&h=1800&q=80&fm=png&bg=transparent - Source: https://www.flexport.com/products/climate/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "GT America", "role": "unknown" } ], "colors": { "primary": "#052439", "secondary": "#39414D", "accent": "#566AE5", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#3D4D5D" }, "typography": { "fontFamilies": { "primary": "GT America", "heading": "GT America" }, "fontStacks": { "heading": [ "GT America", "Helvetica", "Arial", "sans-serif" ], "body": [ "GT America", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "GT America", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "14px", "body": "11px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "transparent", "textColor": "#6B747E", "borderColor": "#B8C1CB", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#566AE5", "textColor": "#FFFFFF", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22fp-NW%22%20role%3D%22img%22%20viewBox%3D%220%200%20474.8%20110.5%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cuse%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20xlink%3Ahref%3D%22%2Fsprite.3a74abac5d39e485d7e259df2d49f61479e97b890af1c4d009657a23db2c13a5.svg%23flexport-light%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.flexport.com/favicon-32x32.png?v=9c023c8f698cf55181b00bc25dcaa562", "ogImage": "https://images.ctfassets.net/92fo1e671z6m/5O34zKjkPih5j8nJ4ByHHU/2c69f111ce212d7ecaf91baa747ceeb4/Flexport_Shenzhen_Office_Meetings_Murphy088972__1_.jpg?w=3000&h=2000&fl=progressive&q=80&fm=jpg&bg=transparent", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "The button with text 'Get Started' has a vibrant blue background (#566AE5), which is a strong indicator of a primary call-to-action. The color is distinct and stands out, making it the most likely primary CTA." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button is available with a different color." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```