# Flightcontrol Brand Identity

A complete profile of **Flightcontrol**'s visual system — colors, typography, components, and personality — extracted from https://www.flightcontrol.dev?ref=bookface. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/flightcontrol
- Machine-readable JSON: https://characterquilt.com/branding/flightcontrol.json
- Per-page llms.txt: https://characterquilt.com/branding/flightcontrol/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #003DB2 |
| Accent | #4387EF |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #003DB2
- secondary: #003499
- accent: #4387EF
- background: #FCFCFC
- textPrimary: #19191A
- link: #4387EF

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Logo: 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- Favicon: https://www.flightcontrol.dev/favicon-light.png
- Social card (og:image): https://www.datocms-assets.com/98758/1712268217-main.png?auto=format&fit=max&w=1200

## UI Components

- input: background=transparent, textColor=#19191A, borderColor=#E1E1E1, borderRadius=6px, shadow=none
- buttonPrimary: background=#4387EF, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#EFEFEF, textColor=#19191A, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

## Flightcontrol Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **9 ways to improve how you ship software**
  - Image: https://www.flightcontrol.dev/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F98758%2F1705344367-52952718343_f18558fa82_o-2.jpg%3Fauto%3Dformat%26fit%3Dmax&w=3840&q=75
  - Source: https://www.flightcontrol.dev/blog/9-ways-to-improve-how-you-ship-software
- **Flightcontrol Company — Benefits of AWS without the hassle**
  - Image: https://www.datocms-assets.com/98758/1759783138-screenshot-2025-10-06-at-16-06-27.jpeg
  - Source: https://www.flightcontrol.dev/company
- **Flightcontrol Company — Benefits of AWS without the hassle**
  - Image: https://www.datocms-assets.com/98758/1698787307-img_8724-2.jpg
  - Source: https://www.flightcontrol.dev/company
- **Why We Decided to Raise Venture Capital**
  - Image: https://www.flightcontrol.dev/_next/image?url=https%3A%2F%2Fwww.datocms-assets.com%2F98758%2F1705344628-img_6866-2.jpeg%3Fauto%3Dformat%26fit%3Dmax&w=3840&q=75
  - Source: https://www.flightcontrol.dev/blog/why-we-decided-to-raise-venture-capital
- **CodeBuild Concurrency Limits**
  - Image: https://www.flightcontrol.dev/docs/_next/image?url=%2Fdocs%2F_next%2Fstatic%2Fmedia%2Faws-codebuild-quota-request.ec221739.png&w=3840&q=75
  - Source: https://www.flightcontrol.dev/docs/troubleshooting/codebuild-concurrency
- **Using Sidecar Containers**
  - Image: https://www.flightcontrol.dev/docs/_next/image?url=%2Fdocs%2F_next%2Fstatic%2Fmedia%2Fsidecar-container-logs.34fd7327.png&w=3840&q=75
  - Source: https://www.flightcontrol.dev/docs/guides/advanced/sidecar-containers

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#003DB2",
    "secondary": "#003499",
    "accent": "#4387EF",
    "background": "#FCFCFC",
    "textPrimary": "#19191A",
    "link": "#4387EF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Youth Medium",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "PP Neue Montreal",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "PP Neue Montreal",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "14px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#19191A",
      "borderColor": "#E1E1E1",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#4387EF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EFEFEF",
      "textColor": "#19191A",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.flightcontrol.dev/favicon-light.png",
    "ogImage": "https://www.datocms-assets.com/98758/1712268217-main.png?auto=format&fit=max&w=1200",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Flightcontrol'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start free with Google",
      "reasoning": "Button #0 uses a vibrant blue color (#4387EF) which is consistent with the brand's accent color and has action-oriented text 'Start free with Google', making it the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Get a demo",
      "reasoning": "Button #4 has a different background color (#EFEFEF) and offers a secondary action 'Get a demo', which complements the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Flightcontrol'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```