# Flo Recruit Brand Identity

A complete profile of **Flo Recruit**'s visual system — colors, typography, components, and personality — extracted from https://florecruit.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/flo-recruit
- Machine-readable JSON: https://characterquilt.com/branding/flo-recruit.json
- Per-page llms.txt: https://characterquilt.com/branding/flo-recruit/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #574656 |
| Accent | #261025 |
| Body Font | Verdana |
| Heading Font | Verdana |

## Color Palette

- primary: #574656
- secondary: #0000EE
- accent: #261025
- background: #F3F2ED
- textPrimary: #261025
- link: #261025

## Typography

- primary: Verdana — https://fonts.google.com/specimen/Verdana
- heading: Verdana — https://fonts.google.com/specimen/Verdana

## Visual Assets

- Logo: https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982af9a06b85071ba298bd5_flo-logo-midnight.svg
- Favicon: https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982a15287fcfd2d29aa4908_flo-favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982abf64916a44b3a49e8b5_flo-opengraph.png

## UI Components

- buttonPrimary: background=#261025, textColor=#FFFFFF, borderRadius=48px, shadow=none
- buttonSecondary: background=#F3F2ED, textColor=#261025, borderColor=#261025, borderRadius=48px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals

## Flo Recruit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Job Details**
  - Image: https://florecruitorg.s3.amazonaws.com/logo/U2v7velaw.png
  - Source: https://florecruit.com/v2/app/forward/jobs/21209
- **Using Robots to Make your Process more Human (and Productive)**
  - Image: https://cdn.prod.website-files.com/5dce121b8763a13751d3f550/5f610167778b8ae93c40de21_robotsblog.jpg
  - Source: https://start.florecruit.com/post/using-robots-to-make-your-process-more-human-and-productive
- **The Candidate's Guide to Prepping for a Virtual Interview**
  - Image: https://cdn.prod.website-files.com/5dce121b8763a13751d3f550/5e7139261c070db24af2400f_takingnotes.png
  - Source: https://start.florecruit.com/post/prepping-for-a-virtual-interview
- **Careers**
  - Image: https://florecruitorg.s3.amazonaws.com/logo/NALchallrender.png
  - Source: https://www.florecruit.com/v2/app/hallrender/jobs
- **Flo Recruit Forward Blog**
  - Image: https://cdn.prod.website-files.com/5dce121b8763a13751d3f550/698e459ec2f3d6ca8c71114d_wolf-greenfield-case-study.png
  - Source: https://start.florecruit.com/forward/flo-recruit-forward-blog
- **NYCRA and Flo Recruit Applicant Tracking Launch Happy Hour**
  - Image: https://cdn.prod.website-files.com/5dce121b8763a13751d3f550/63499f0d35d9db094c70fe3b_NYCRA%20event%203.png
  - Source: https://start.florecruit.com/events/nycra-and-flo-recruit-applicant-tracking-launch-happy-hour

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Zalandosans Wdth Wght Slnt",
      "role": "unknown"
    },
    {
      "family": "Verdana",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Seasonmix Trial",
      "role": "unknown"
    },
    {
      "family": "Georgia",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#574656",
    "secondary": "#0000EE",
    "accent": "#261025",
    "background": "#F3F2ED",
    "textPrimary": "#261025",
    "link": "#261025"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Verdana",
      "heading": "Verdana"
    },
    "fontStacks": {
      "heading": [
        "Seasonmix Trial",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Zalandosans Wdth Wght Slnt",
        "Verdana",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#261025",
      "textColor": "#FFFFFF",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3F2ED",
      "textColor": "#261025",
      "borderColor": "#261025",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982af9a06b85071ba298bd5_flo-logo-midnight.svg",
    "favicon": "https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982a15287fcfd2d29aa4908_flo-favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982abf64916a44b3a49e8b5_flo-opengraph.png",
    "logoHref": "/",
    "logoAlt": "Flo logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 9,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Flo'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Request a Demo",
      "reasoning": "Button #8 'Request a Demo' has a dark background (#261025) which stands out as a strong call-to-action. The text is action-oriented, making it a suitable primary CTA."
    },
    "secondary": {
      "index": 9,
      "text": "Learn About Flo  →",
      "reasoning": "Button #0 'Learn About Flo →' has a different background color (#F3F2ED) and serves as a secondary action to explore more about the platform."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "legal professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Flo'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```