# Flok Brand Identity

A complete profile of **Flok**'s visual system — colors, typography, components, and personality — extracted from https://goflok.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/flok
- Machine-readable JSON: https://characterquilt.com/branding/flok.json
- Per-page llms.txt: https://characterquilt.com/branding/flok/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EDE0D4 |
| Accent | #1C2D4A |
| Body Font | Inter |
| Heading Font | Source Serif 4 |

## Color Palette

- primary: #EDE0D4
- secondary: #F4ECE5
- accent: #1C2D4A
- background: #FAF9F6
- textPrimary: #1C1B19
- link: #1C2D4A

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20626%20121%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_4_112)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M199.906%2018.8491V55.66H258.254V74.6794H199.906V121H177.463V0H265.685V18.8491H199.906ZM370.744%20121V101.99H304.5V0H282.058V121H370.744ZM462.26%20116.465C469.923%20113.444%20476.61%20109.241%20482.321%20103.863C488.024%2098.485%20492.446%2092.1034%20495.579%2084.709C498.712%2077.3145%20500.279%2069.2479%20500.279%2060.509C500.279%2051.7701%20498.712%2043.7303%20495.579%2036.3896C492.446%2029.049%20488.024%2022.6673%20482.321%2017.2358C476.619%2011.8042%20469.923%207.5737%20462.26%204.54422C454.597%201.5237%20446.173%200.00896296%20436.998%200.00896296C427.822%200.00896296%20419.541%201.5237%20411.825%204.54422C404.108%207.56474%20397.385%2011.7953%20391.683%2017.2358C385.981%2022.6673%20381.558%2029.0579%20378.425%2036.3896C375.292%2043.7303%20373.725%2051.7701%20373.725%2060.509C373.725%2069.2479%20375.292%2077.2876%20378.425%2084.6283C381.558%2091.969%20385.981%2098.3506%20391.683%20103.782C397.385%20109.214%20404.108%20113.444%20411.825%20116.474C419.541%20119.494%20427.992%20121.009%20437.168%20121.009C446.344%20121.009%20454.597%20119.494%20462.26%20116.474V116.465ZM420.553%2098.8167C415.522%2096.8%20411.154%2093.9139%20407.465%2090.1584C403.777%2086.403%20400.895%2082.0111%20398.818%2076.965C396.75%2071.9278%20395.711%2066.4335%20395.711%2060.5C395.711%2054.5665%20396.741%2048.9288%20398.818%2043.9454C400.886%2038.962%20403.795%2034.5881%20407.546%2030.8416C411.297%2027.0861%20415.656%2024.2%20420.634%2022.1833C425.611%2020.1667%20431.063%2019.1628%20436.998%2019.1628C442.933%2019.1628%20448.411%2020.1667%20453.442%2022.1833C458.473%2024.2%20462.842%2027.0861%20466.53%2030.8416C470.218%2034.597%20473.101%2038.962%20475.178%2043.9454C477.246%2048.9288%20478.284%2054.45%20478.284%2060.5C478.284%2066.55%20477.246%2072.0712%20475.178%2077.0546C473.11%2082.038%20470.227%2086.4119%20466.53%2090.1584C462.842%2093.9139%20458.473%2096.8%20453.442%2098.8167C448.411%20100.833%20442.924%20101.837%20436.998%20101.837C431.072%20101.837%20425.584%20100.833%20420.553%2098.8167ZM572.074%2054.0646L622.894%200H597.685L537.949%2062.0864V0H515.506V121H537.949V90.0061L557.195%2070.2786L599.762%20121H626L572.074%2054.0646Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(250%2C%20249%2C%20246)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M48.4747%200H113.108V0.896296C113.108%2031.6482%2088.1676%2056.619%2057.4535%2056.619H0V48.5255C0%2021.7441%2021.7174%200%2048.4747%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(250%2C%20249%2C%20246)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0%2064.4078L2.84672%2067.2581C6.2216%2070.6281%208.11046%2075.2082%208.11046%2079.9765C8.11046%20102.635%2026.453%20121%2049.0835%20121H64.633V112.942C64.633%2086.1341%2042.9335%2064.4078%2016.1582%2064.4078H0Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(250%2C%20249%2C%20246)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_4_112%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%22626%22%20height%3D%22121%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/67bf1d44ffd87d2451dd238c/681a0184421006a9a0b29535_32.png

## UI Components

- buttonPrimary: background=#EDE0D4, textColor=#1C2D4A, borderRadius=5px, shadow=none
- buttonSecondary: background=#1C1B19, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: corporate clients seeking strategic retreats

## Flok Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **01**
  - Image: https://i.vimeocdn.com/video/2013936531-798035073e5ceffac478f6c20d854be0add59677489217f4dbe3f16ff1cc1928-d?f=webp
  - Source: https://goflok.com/
- **Corporate Retreat ROI Benefits for Hybrid Teams Flok**
  - Image: https://cdn.prod.website-files.com/67bf1d44ffd87d2451dd24d7/68377b9e2f329c86793e1414_DSC_6664-Edit.jpg
  - Source: https://goflok.com/blog/benefits-of-corporate-retreats/
- **Flok | Strategic Corporate Retreats & Events That Drive Real Results**
  - Image: https://cdn.prod.website-files.com/67bf1d44ffd87d2451dd238c/682f4c78fdf68ab5200664ed_003eded3f7a1357c65478dedfa52438d_iatan-rgb-1inch.webp
  - Source: https://goflok.com/
- **Flok | Strategic Corporate Retreats & Events That Drive Real Results**
  - Image: https://cdn.prod.website-files.com/67bf1d44ffd87d2451dd238c/69af04ba3d13373039826123_Policygenius_idvnqWZ_gK_1.png
  - Source: https://goflok.com/
- **FLOK Sportswear**
  - Image: https://floksportswear.com/cdn/shop/files/23_3f06a169-a7f8-4dda-bca3-8a3177c63c54.png?v=1764188990&width=3840
  - Source: https://floksportswear.com/
- **the flok app: improve care, comprehension, & communication**
  - Image: https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34251411/files/featured/blog-appdetails.png
  - Source: https://flok.org/news/the-flok-app

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Source Serif 4",
      "role": "heading"
    },
    {
      "family": "Work Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EDE0D4",
    "secondary": "#F4ECE5",
    "accent": "#1C2D4A",
    "background": "#FAF9F6",
    "textPrimary": "#1C1B19",
    "link": "#1C2D4A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Source Serif 4"
    },
    "fontStacks": {
      "heading": [
        "Source Serif 4",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "51px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EDE0D4",
      "textColor": "#1C2D4A",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1C1B19",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20626%20121%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_4_112)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M199.906%2018.8491V55.66H258.254V74.6794H199.906V121H177.463V0H265.685V18.8491H199.906ZM370.744%20121V101.99H304.5V0H282.058V121H370.744ZM462.26%20116.465C469.923%20113.444%20476.61%20109.241%20482.321%20103.863C488.024%2098.485%20492.446%2092.1034%20495.579%2084.709C498.712%2077.3145%20500.279%2069.2479%20500.279%2060.509C500.279%2051.7701%20498.712%2043.7303%20495.579%2036.3896C492.446%2029.049%20488.024%2022.6673%20482.321%2017.2358C476.619%2011.8042%20469.923%207.5737%20462.26%204.54422C454.597%201.5237%20446.173%200.00896296%20436.998%200.00896296C427.822%200.00896296%20419.541%201.5237%20411.825%204.54422C404.108%207.56474%20397.385%2011.7953%20391.683%2017.2358C385.981%2022.6673%20381.558%2029.0579%20378.425%2036.3896C375.292%2043.7303%20373.725%2051.7701%20373.725%2060.509C373.725%2069.2479%20375.292%2077.2876%20378.425%2084.6283C381.558%2091.969%20385.981%2098.3506%20391.683%20103.782C397.385%20109.214%20404.108%20113.444%20411.825%20116.474C419.541%20119.494%20427.992%20121.009%20437.168%20121.009C446.344%20121.009%20454.597%20119.494%20462.26%20116.474V116.465ZM420.553%2098.8167C415.522%2096.8%20411.154%2093.9139%20407.465%2090.1584C403.777%2086.403%20400.895%2082.0111%20398.818%2076.965C396.75%2071.9278%20395.711%2066.4335%20395.711%2060.5C395.711%2054.5665%20396.741%2048.9288%20398.818%2043.9454C400.886%2038.962%20403.795%2034.5881%20407.546%2030.8416C411.297%2027.0861%20415.656%2024.2%20420.634%2022.1833C425.611%2020.1667%20431.063%2019.1628%20436.998%2019.1628C442.933%2019.1628%20448.411%2020.1667%20453.442%2022.1833C458.473%2024.2%20462.842%2027.0861%20466.53%2030.8416C470.218%2034.597%20473.101%2038.962%20475.178%2043.9454C477.246%2048.9288%20478.284%2054.45%20478.284%2060.5C478.284%2066.55%20477.246%2072.0712%20475.178%2077.0546C473.11%2082.038%20470.227%2086.4119%20466.53%2090.1584C462.842%2093.9139%20458.473%2096.8%20453.442%2098.8167C448.411%20100.833%20442.924%20101.837%20436.998%20101.837C431.072%20101.837%20425.584%20100.833%20420.553%2098.8167ZM572.074%2054.0646L622.894%200H597.685L537.949%2062.0864V0H515.506V121H537.949V90.0061L557.195%2070.2786L599.762%20121H626L572.074%2054.0646Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(250%2C%20249%2C%20246)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M48.4747%200H113.108V0.896296C113.108%2031.6482%2088.1676%2056.619%2057.4535%2056.619H0V48.5255C0%2021.7441%2021.7174%200%2048.4747%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(250%2C%20249%2C%20246)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0%2064.4078L2.84672%2067.2581C6.2216%2070.6281%208.11046%2075.2082%208.11046%2079.9765C8.11046%20102.635%2026.453%20121%2049.0835%20121H64.633V112.942C64.633%2086.1341%2042.9335%2064.4078%2016.1582%2064.4078H0Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(250%2C%20249%2C%20246)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_4_112%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%22626%22%20height%3D%22121%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/67bf1d44ffd87d2451dd238c/681a0184421006a9a0b29535_32.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Flok'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Your Recommendations",
      "reasoning": "Button #2, 'Get Your Recommendations', is likely the primary CTA due to its action-oriented text and prominent placement. It uses the accent color #EDE0D4, which aligns with the brand's color scheme."
    },
    "secondary": {
      "index": 5,
      "text": "Build a Real Offsite",
      "reasoning": "Button #5, 'Build a Real Offsite', is selected as secondary due to its different color group (#1C1B19) and supportive action text."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "corporate clients seeking strategic retreats"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Flok'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```