# Flow Club Brand Identity

A complete profile of **Flow Club**'s visual system — colors, typography, components, and personality — extracted from https://www.flow.club/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/flow-club
- Machine-readable JSON: https://characterquilt.com/branding/flow-club.json
- Per-page llms.txt: https://characterquilt.com/branding/flow-club/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #091454 |
| Accent | #091454 |
| Body Font | Sato |
| Heading Font | Red Hat Display |

## Color Palette

- primary: #091454
- secondary: #EFF3FF
- accent: #091454
- background: #FFFFFF
- textPrimary: #081158
- link: #081158

## Typography

- primary: Sato — https://fonts.google.com/specimen/Sato
- heading: Red Hat Display — https://fonts.google.com/specimen/Red+Hat+Display

## Visual Assets

- Logo: https://cdn.prod.website-files.com/602c0d03c082d985980c0fdd/63c0cabbf341f3128e97c672_Flow%20Club.svg
- Favicon: https://cdn.prod.website-files.com/602c0d03c082d985980c0fdd/6447163a84e969b07c173dbc_flowclub.ico.png
- Social card (og:image): https://cdn.prod.website-files.com/602c0d03c082d985980c0fdd/6035d655c140397c4e344431_Facebook%20post%20-%201.png

## UI Components

- buttonPrimary: background=#091454, textColor=#FFFFFF, borderColor=#081158, borderRadius=8px, shadow=none
- buttonSecondary: background=#CFDDEE, textColor=#081158, borderColor=#081158, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: professionals seeking productivity

## Flow Club Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Body Doubling for ADHD: Everything You Need to Know - Flow Club**
  - Image: https://cdn.prod.website-files.com/602c0d03bd652c0e03a1fc16/656321a89f12984b6d6f2d12_DopaminergicResponse.webp
  - Source: https://www.flow.club/blog/body-doubling-adhd
- **Sal Geere on Flow Club**
  - Image: https://storage.googleapis.com/flowclub-static/images/hosts/sal--NMUXbGB26JYXhO53IWmzaBAfwMc2--1710850055772.jpg
  - Source: https://vip.flow.club/host/sal
- **Flow Club Blog**
  - Image: https://cdn.prod.website-files.com/602c0d03bd652c0e03a1fc16/67c8d26b77055e99050405b8_blog%20pic.jpg
  - Source: https://www.flow.club/blog
- **How to Be a Great Accountability Partner - Flow Club**
  - Image: https://cdn.prod.website-files.com/602c0d03bd652c0e03a1fc16/657caf7f16ad0ff70f85bde7_hannah-busing-Zyx1bK9mqmA-unsplash.jpg
  - Source: https://www.flow.club/blog/accountability-partner
- **Flow Club Blog**
  - Image: https://cdn.prod.website-files.com/602c0d03bd652c0e03a1fc16/677f1b1c6db1c086eaec170a_corinne-kutz-tMI2_-r5Nfo-unsplash.jpg
  - Source: https://www.flow.club/blog
- **Body Doubling for ADHD: Everything You Need to Know - Flow Club**
  - Image: https://cdn.prod.website-files.com/602c0d03bd652c0e03a1fc16/656321ea80f3c207d76c276f_MirrorNeurons%20(1).webp
  - Source: https://www.flow.club/blog/body-doubling-adhd

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Red Hat Display",
      "role": "heading"
    },
    {
      "family": "Sato",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#091454",
    "secondary": "#EFF3FF",
    "accent": "#091454",
    "background": "#FFFFFF",
    "textPrimary": "#081158",
    "link": "#081158"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sato",
      "heading": "Red Hat Display"
    },
    "fontStacks": {
      "heading": [
        "Red Hat Display",
        "sans-serif"
      ],
      "body": [
        "Red Hat Display",
        "sans-serif"
      ],
      "paragraph": [
        "Red Hat Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "16px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#091454",
      "textColor": "#FFFFFF",
      "borderColor": "#081158",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#CFDDEE",
      "textColor": "#081158",
      "borderColor": "#081158",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/602c0d03c082d985980c0fdd/63c0cabbf341f3128e97c672_Flow%20Club.svg",
    "favicon": "https://cdn.prod.website-files.com/602c0d03c082d985980c0fdd/6447163a84e969b07c173dbc_flowclub.ico.png",
    "ogImage": "https://cdn.prod.website-files.com/602c0d03c082d985980c0fdd/6035d655c140397c4e344431_Facebook%20post%20-%201.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Flow Club'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "try flow club free",
      "reasoning": "Button #0 uses a vibrant brand color (#091454) and has action-oriented text 'try flow club free', making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "try flow club free",
      "reasoning": "Button #1 has a different background color (#CFDDEE) and similar action-oriented text, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals seeking productivity"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Flow Club'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```