# Flow Computing Brand Identity

A complete profile of **Flow Computing**'s visual system — colors, typography, components, and personality — extracted from https://flow-computing.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/flow-computing
- Machine-readable JSON: https://characterquilt.com/branding/flow-computing.json
- Per-page llms.txt: https://characterquilt.com/branding/flow-computing/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF9900 |
| Accent | #FFFF99 |
| Body Font | Helvetica |
| Heading Font | Helvetica |

## Color Palette

- primary: #FF9900
- accent: #FFFF99
- background: #FFFFFF
- textPrimary: #4F4F4F
- link: #FFFF99

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Helvetica — https://fonts.google.com/specimen/Helvetica

## Visual Assets

- Logo: https://flow-computing.com/assets/img/flow-logo.svg
- Favicon: https://flow-computing.com/apple-touch-icon.png

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Flow Computing Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **What's holding CPUs back? How Flow's PPU solves today's challenges | Flow**
  - Image: https://flow-computing.com/uploads/images/flow-poll-2-1.png
  - Source: https://flow-computing.com/news/whats-holding-cpus-back-how-flows-ppu-solves-todays-challenges/
- **Hot Chips 2024 Flow PPU Parallel Processing Unit | Flow**
  - Image: https://flow-computing.com/uploads/images/CPU-performance.jpg
  - Source: https://flow-computing.com/news/hot-chips-2024-learn-more-about-parallel-processing-unit-ppu/
- **Flow Computing Featured in Tech Funding News: How International Teams Drive  Innovation in Finland | Flow**
  - Image: https://flow-computing.com/uploads/images/TFC-Timo-Quote.png
  - Source: https://flow-computing.com/news/flow-computing-featured-in-tech-funding-news-how-international-teams-drive-innovation-in-finland/
- **Flow Computing Named One of Finland's Most Promising Startups by  Talouselämä | Flow**
  - Image: https://flow-computing.com/uploads/images/PastedGraphic-2.png
  - Source: https://flow-computing.com/news/flow-computing-named-one-of-finlands-most-promising-startups-by-talouselama/
- **Events | Flow**
  - Image: https://flow-computing.com/uploads/images/Maria-Next-Win.png
  - Source: https://flow-computing.com/events/
- **Flow Computing Named One of Finland's Most Promising Startups by  Talouselämä | Flow**
  - Image: https://flow-computing.com/uploads/images/PastedGraphic-3.png
  - Source: https://flow-computing.com/news/flow-computing-named-one-of-finlands-most-promising-startups-by-talouselama/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF9900",
    "accent": "#FFFF99",
    "background": "#FFFFFF",
    "textPrimary": "#4F4F4F",
    "link": "#FFFF99"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "regular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "regular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "regular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "50px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://flow-computing.com/assets/img/flow-logo.svg",
    "favicon": "https://flow-computing.com/apple-touch-icon.png",
    "ogImage": null,
    "logoAlt": "Flow logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Flow', is visible, and is located at the top of the page, which is typical for a brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Flow', is visible, and is located at the top of the page, which is typical for a brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```