{
  "name": "FlowEQ",
  "slug": "floweq",
  "domain": "https://www.floweq.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Poppins",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#1776A7",
      "secondary": "#3898EC",
      "accent": "#005DC7",
      "background": "#FFFFFF",
      "textPrimary": "#005DC7",
      "link": "#005DC7"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Poppins",
        "heading": "Poppins"
      },
      "fontStacks": {
        "heading": [
          "Poppins",
          "sans-serif"
        ],
        "body": [
          "Poppins",
          "sans-serif"
        ],
        "paragraph": [
          "Poppins",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "44px",
        "h2": "42px",
        "body": "17px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#005DC7",
        "textColor": "#D8DDE3",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FCFCFF",
        "textColor": "#2D3136",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/67043552dfd7088f2e976d64_FlowEQ_Logo_Horizontal.svg",
      "favicon": "https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/6213cd59be6f6b25b4047292_FlowEQ_Favicon_32px-01.png",
      "ogImage": null,
      "logoHref": "/",
      "logoAlt": "FlowEQ logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'FlowEQ'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 2,
        "text": "See How it Works",
        "reasoning": "Button #2 has a vibrant brand color (#005DC7) and action-oriented text ('See How it Works'), making it the primary CTA."
      },
      "secondary": {
        "index": 0,
        "text": "Request a Demo",
        "reasoning": "Button #0 ('Request a Demo') has a different background color (#FCFCFF) and serves as a secondary action."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'FlowEQ'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/floweq/f872462acb.webp",
      "alt": "Salesforce Decision Tree | FlowEQ",
      "source_url": "https://www.floweq.com/integrations/salesforce-decision-trees",
      "image_url": "https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/624b6c6188170adb48cfc1c0_FlowEQ-decision-tree-in-Salesforce.png",
      "width": 3456,
      "height": 1998,
      "bytes": 618878,
      "query": "site:floweq.com",
      "query_suffix": "site:floweq.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/floweq/0489600fa2.webp",
      "alt": "UCC Filing Automation | FlowEQ",
      "source_url": "https://www.floweq.com/product/ucc-filing-automation",
      "image_url": "https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/62424629c53294c8405f3287_Analytics-get-credit.png.png",
      "width": 2410,
      "height": 1442,
      "bytes": 243200,
      "query": "site:floweq.com",
      "query_suffix": "site:floweq.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/floweq/1b49718946.webp",
      "alt": "UCC Filing Automation | FlowEQ",
      "source_url": "https://www.floweq.com/product/ucc-filing-automation",
      "image_url": "https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/622bbf868b4a1df6a51df996_Ding%20Smart%20Doorbell%20%7C%20Troubleshooting%20flow%20%2B%20side%20panel.png",
      "width": 1840,
      "height": 1191,
      "bytes": 417217,
      "query": "site:floweq.com",
      "query_suffix": "site:floweq.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/floweq/d670b733b0.webp",
      "alt": "FlowEQ",
      "source_url": "https://www.floweq.com/",
      "image_url": "https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/6351d49229b96da0a70fbd0e_soc2.png",
      "width": 1463,
      "height": 1463,
      "bytes": 159897,
      "query": "site:floweq.com",
      "query_suffix": "site:floweq.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/floweq/daf0f5a5d4.webp",
      "alt": "Blog",
      "source_url": "https://www.floweq.com/blog",
      "image_url": "https://cdn.prod.website-files.com/620c50dda60d8c359cd78762/623a13e799798bcf1e15ecd8_612968158ba2b040b6914cc1_Difficult%20Decision.jpg",
      "width": 1000,
      "height": 573,
      "bytes": 51826,
      "query": "site:floweq.com blog",
      "query_suffix": "site:floweq.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/floweq/9d243609ae.webp",
      "alt": "Freshdesk Decision Tree | FlowEQ",
      "source_url": "https://www.floweq.com/integrations/freshdesk-decision-trees",
      "image_url": "https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/624246d15340401211ff35e7_Zendesk-decision-trees-embedded-by-FlowEQ.png.png",
      "width": 1866,
      "height": 1046,
      "bytes": 689649,
      "query": "site:floweq.com",
      "query_suffix": "site:floweq.com"
    }
  ],
  "font_resources": [
    {
      "family": "Poppins",
      "google_fonts_url": "https://fonts.google.com/specimen/Poppins"
    },
    {
      "family": "Poppins",
      "google_fonts_url": "https://fonts.google.com/specimen/Poppins"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Poppins&family=Poppins&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/floweq",
  "agent_instructions": "You are designing or implementing in FlowEQ's brand identity.\n\n# Brand profile\n- Company: FlowEQ\n- Source: https://www.floweq.com\n- Color scheme: light\n\n# Colors\n- primary: #1776A7\n- secondary: #3898EC\n- accent: #005DC7\n- background: #FFFFFF\n- textPrimary: #005DC7\n- link: #005DC7\n\n# Typography\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Poppins&family=Poppins&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#005DC7, textColor=#D8DDE3, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FCFCFF, textColor=#2D3136, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/floweq.json",
  "page_markdown": "# FlowEQ Brand Identity\n\nA complete profile of **FlowEQ**'s visual system — colors, typography, components, and personality — extracted from https://www.floweq.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/floweq\n- Machine-readable JSON: https://characterquilt.com/branding/floweq.json\n- Per-page llms.txt: https://characterquilt.com/branding/floweq/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #1776A7 |\n| Accent | #005DC7 |\n| Body Font | Poppins |\n| Heading Font | Poppins |\n\n## Color Palette\n\n- primary: #1776A7\n- secondary: #3898EC\n- accent: #005DC7\n- background: #FFFFFF\n- textPrimary: #005DC7\n- link: #005DC7\n\n## Typography\n\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/67043552dfd7088f2e976d64_FlowEQ_Logo_Horizontal.svg\n- Favicon: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/6213cd59be6f6b25b4047292_FlowEQ_Favicon_32px-01.png\n\n## UI Components\n\n- buttonPrimary: background=#005DC7, textColor=#D8DDE3, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FCFCFF, textColor=#2D3136, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## FlowEQ Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Salesforce Decision Tree | FlowEQ**\n  - Image: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/624b6c6188170adb48cfc1c0_FlowEQ-decision-tree-in-Salesforce.png\n  - Source: https://www.floweq.com/integrations/salesforce-decision-trees\n- **UCC Filing Automation | FlowEQ**\n  - Image: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/62424629c53294c8405f3287_Analytics-get-credit.png.png\n  - Source: https://www.floweq.com/product/ucc-filing-automation\n- **UCC Filing Automation | FlowEQ**\n  - Image: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/622bbf868b4a1df6a51df996_Ding%20Smart%20Doorbell%20%7C%20Troubleshooting%20flow%20%2B%20side%20panel.png\n  - Source: https://www.floweq.com/product/ucc-filing-automation\n- **FlowEQ**\n  - Image: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/6351d49229b96da0a70fbd0e_soc2.png\n  - Source: https://www.floweq.com/\n- **Blog**\n  - Image: https://cdn.prod.website-files.com/620c50dda60d8c359cd78762/623a13e799798bcf1e15ecd8_612968158ba2b040b6914cc1_Difficult%20Decision.jpg\n  - Source: https://www.floweq.com/blog\n- **Freshdesk Decision Tree | FlowEQ**\n  - Image: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/624246d15340401211ff35e7_Zendesk-decision-trees-embedded-by-FlowEQ.png.png\n  - Source: https://www.floweq.com/integrations/freshdesk-decision-trees\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Poppins\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#1776A7\",\n    \"secondary\": \"#3898EC\",\n    \"accent\": \"#005DC7\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#005DC7\",\n    \"link\": \"#005DC7\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Poppins\",\n      \"heading\": \"Poppins\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Poppins\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Poppins\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Poppins\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"44px\",\n      \"h2\": \"42px\",\n      \"body\": \"17px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#005DC7\",\n      \"textColor\": \"#D8DDE3\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FCFCFF\",\n      \"textColor\": \"#2D3136\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/67043552dfd7088f2e976d64_FlowEQ_Logo_Horizontal.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/6213cd59be6f6b25b4047292_FlowEQ_Favicon_32px-01.png\",\n    \"ogImage\": null,\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"FlowEQ logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'FlowEQ'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"See How it Works\",\n      \"reasoning\": \"Button #2 has a vibrant brand color (#005DC7) and action-oriented text ('See How it Works'), making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"Request a Demo\",\n      \"reasoning\": \"Button #0 ('Request a Demo') has a different background color (#FCFCFF) and serves as a secondary action.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'FlowEQ'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}