# FlowEQ Brand Identity

A complete profile of **FlowEQ**'s visual system — colors, typography, components, and personality — extracted from https://www.floweq.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/floweq
- Machine-readable JSON: https://characterquilt.com/branding/floweq.json
- Per-page llms.txt: https://characterquilt.com/branding/floweq/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1776A7 |
| Accent | #005DC7 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #1776A7
- secondary: #3898EC
- accent: #005DC7
- background: #FFFFFF
- textPrimary: #005DC7
- link: #005DC7

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/67043552dfd7088f2e976d64_FlowEQ_Logo_Horizontal.svg
- Favicon: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/6213cd59be6f6b25b4047292_FlowEQ_Favicon_32px-01.png

## UI Components

- buttonPrimary: background=#005DC7, textColor=#D8DDE3, borderRadius=8px, shadow=none
- buttonSecondary: background=#FCFCFF, textColor=#2D3136, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## FlowEQ Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Salesforce Decision Tree | FlowEQ**
  - Image: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/624b6c6188170adb48cfc1c0_FlowEQ-decision-tree-in-Salesforce.png
  - Source: https://www.floweq.com/integrations/salesforce-decision-trees
- **UCC Filing Automation | FlowEQ**
  - Image: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/62424629c53294c8405f3287_Analytics-get-credit.png.png
  - Source: https://www.floweq.com/product/ucc-filing-automation
- **UCC Filing Automation | FlowEQ**
  - Image: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/622bbf868b4a1df6a51df996_Ding%20Smart%20Doorbell%20%7C%20Troubleshooting%20flow%20%2B%20side%20panel.png
  - Source: https://www.floweq.com/product/ucc-filing-automation
- **FlowEQ**
  - Image: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/6351d49229b96da0a70fbd0e_soc2.png
  - Source: https://www.floweq.com/
- **Blog**
  - Image: https://cdn.prod.website-files.com/620c50dda60d8c359cd78762/623a13e799798bcf1e15ecd8_612968158ba2b040b6914cc1_Difficult%20Decision.jpg
  - Source: https://www.floweq.com/blog
- **Freshdesk Decision Tree | FlowEQ**
  - Image: https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/624246d15340401211ff35e7_Zendesk-decision-trees-embedded-by-FlowEQ.png.png
  - Source: https://www.floweq.com/integrations/freshdesk-decision-trees

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1776A7",
    "secondary": "#3898EC",
    "accent": "#005DC7",
    "background": "#FFFFFF",
    "textPrimary": "#005DC7",
    "link": "#005DC7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "42px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#005DC7",
      "textColor": "#D8DDE3",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCFCFF",
      "textColor": "#2D3136",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/67043552dfd7088f2e976d64_FlowEQ_Logo_Horizontal.svg",
    "favicon": "https://cdn.prod.website-files.com/620b38163ad9173da4a0ea88/6213cd59be6f6b25b4047292_FlowEQ_Favicon_32px-01.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "FlowEQ logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'FlowEQ'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "See How it Works",
      "reasoning": "Button #2 has a vibrant brand color (#005DC7) and action-oriented text ('See How it Works'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 ('Request a Demo') has a different background color (#FCFCFF) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'FlowEQ'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```