{
  "name": "Flutterwave",
  "slug": "flutterwave",
  "domain": "https://flutterwave.com",
  "sources": [
    "forbes_cloud_100",
    "yc"
  ],
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      "textPrimary": "#1D1D1D",
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        "paragraph": [
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          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      }
    },
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      "favicon": "https://flutterwave.com/favicon.ico",
      "ogImage": "https://rave-services.myflutterwave.com/v1/services/filestack/download/3TeYFt8ZTA2wy2ZUSDlo",
      "logoHref": "/us"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Start selling",
        "reasoning": "Button #1 'Start selling' is likely the primary CTA due to its action-oriented text and dark background color, which stands out as a call to action."
      },
      "secondary": {
        "index": 6,
        "text": "Accept",
        "reasoning": "Button #6 'Accept' has a different background color (#FFFFFF) and serves a secondary function related to consent, making it a suitable secondary button."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "businesses and entrepreneurs"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.95,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/flutterwave/a2ec0dfcc7.webp",
      "alt": "Donate to Support Our Fearless Journalism - Flutterwave",
      "source_url": "https://flutterwave.com/donate/kj032gx083ay",
      "image_url": "https://rave-services.myflutterwave.com/v1/services/filestack/download/j88hE3cRH6dHpknReQUA",
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/flutterwave/8c1fd5f5ee.webp",
      "alt": "Blog Development - Golden Crown Digital Technology | Flutterwave Store",
      "source_url": "https://flutterwave.com/store/goldencrowndigitaltechnology/epvq8vt43rth",
      "image_url": "https://rave-services.myflutterwave.com/v1/services/filestack/download/5YbxNjSKRtGbpOiPzRu1",
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      "alt": "Francophone Mobile Money",
      "source_url": "https://developer.flutterwave.com/v3.0/docs/francophone",
      "image_url": "https://files.readme.io/b43be1d89e7ce083d901bcd4e390b0b0bb9f0dfb4855b20ee70ac065a273fdd1-xaf_momo.png",
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      "alt": "See What's New On The Flutterwave Dashboard | The Flutterwave Blog",
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      "alt": "Pay for Streams of Joy International - Flutterwave",
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  "font_resources": [
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      "google_fonts_url": "https://fonts.google.com/specimen/Moderat"
    },
    {
      "family": "Moderat",
      "google_fonts_url": "https://fonts.google.com/specimen/Moderat"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Moderat&family=Moderat&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/flutterwave",
  "agent_instructions": "You are designing or implementing in Flutterwave's brand identity.\n\n# Brand profile\n- Company: Flutterwave\n- Source: https://flutterwave.com\n- Color scheme: light\n\n# Colors\n- primary: #262C55\n- secondary: #FB4E20\n- accent: #0A0E27\n- background: #FFFFFF\n- textPrimary: #1D1D1D\n- link: #0A0E27\n\n# Typography\n- primary: Moderat — https://fonts.google.com/specimen/Moderat\n- heading: Moderat — https://fonts.google.com/specimen/Moderat\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Moderat&family=Moderat&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#0A0E27, textColor=#FFFFFF, borderRadius=10px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#1D1D1D, borderRadius=10px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: businesses and entrepreneurs\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/flutterwave.json",
  "page_markdown": "# Flutterwave Brand Identity\n\nA complete profile of **Flutterwave**'s visual system — colors, typography, components, and personality — extracted from https://flutterwave.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/flutterwave\n- Machine-readable JSON: https://characterquilt.com/branding/flutterwave.json\n- Per-page llms.txt: https://characterquilt.com/branding/flutterwave/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #262C55 |\n| Accent | #0A0E27 |\n| Body Font | Moderat |\n| Heading Font | Moderat |\n\n## Color Palette\n\n- primary: #262C55\n- secondary: #FB4E20\n- accent: #0A0E27\n- background: #FFFFFF\n- textPrimary: #1D1D1D\n- link: #0A0E27\n\n## Typography\n\n- primary: Moderat — https://fonts.google.com/specimen/Moderat\n- heading: Moderat — https://fonts.google.com/specimen/Moderat\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201013.12%20241.26%22%20data-fc-idx%3D%220%22%3E%3Crect%20fill%3D%22%232a3362%22%20x%3D%22328.78%22%20y%3D%2282.1%22%20width%3D%2216.11%22%20height%3D%2282.89%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpath%20fill%3D%22%232a3362%22%20d%3D%22M407.24%2C135.58c0%2C11.44-7.36%2C16.58-17.16%2C16.58s-16.35-5.14-16.35-16V106.62H357.62V139.9c0%2C16.57%2C10.39%2C26.26%2C27.67%2C26.26%2C10.86%2C0%2C16.93-4%2C21-8.52h.94l1.4%2C7.36h14.82V106.62H407.24Z%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpath%20fill%3D%22%232a3362%22%20d%3D%22M565.27%2C153.44c-11.79%2C0-18.44-5.37-19.49-13.19h51.13a33.78%2C33.78%2C0%2C0%2C0%2C.35-4.91c-.11-21-16-29.89-33-29.89-19.73%2C0-34.56%2C11.8-34.56%2C30.83%2C0%2C18.09%2C14.25%2C29.88%2C35.61%2C29.88%2C17.87%2C0%2C29.77-7.93%2C32.23-20.08H581.62C579.63%2C150.87%2C573.91%2C153.44%2C565.27%2C153.44Zm-1-35.26c10.28%2C0%2C16.23%2C4.55%2C17.17%2C11H546.13C547.64%2C123%2C553.6%2C118.18%2C564.22%2C118.18Z%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpath%20fill%3D%22%232a3362%22%20d%3D%22M624.63%2C115h-1l-1.52-8.41H607.47V165h16.11V139.9c0-11.33%2C6.53-17.63%2C18.68-17.63a32.5%2C32.5%2C0%2C0%2C1%2C6.58.58V106.62h-2.25C635.85%2C106.62%2C629.18%2C108.84%2C624.63%2C115Z%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpolygon%20fill%3D%22%232a3362%22%20points%3D%22727.94%20146.78%20727.01%20146.78%20713.23%20110.24%20696.65%20110.24%20683.11%20146.67%20682.06%20146.67%20669.22%20106.62%20653.22%20106.62%20672.95%20165%20690.47%20165%20704.48%20127.75%20705.41%20127.75%20719.19%20165%20736.82%20165%20756.55%20106.62%20740.55%20106.62%20727.94%20146.78%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpath%20fill%3D%22%232a3362%22%20d%3D%22M820.67%2C148V128.46c0-15.88-13.43-23-30.13-23-17.74%2C0-28.83%2C8.41-30.35%2C21H776.3c1.17-5.49%2C5.84-8.52%2C14.24-8.52s14%2C3.15%2C14%2C9.57V129l-26.27%2C2c-12.14.94-21%2C6.31-21%2C17.75%2C0%2C11.79%2C10.16%2C17.39%2C25.1%2C17.39%2C12.06%2C0%2C19.41-3.36%2C23.91-8.43h.8c2.53%2C5.7%2C7.66%2C7.27%2C13.24%2C7.27h6.77V153.09h-1.52C822.18%2C153.09%2C820.67%2C151.46%2C820.67%2C148Zm-16.12-6.19c0%2C9.23-11%2C12.26-20.43%2C12.26-6.42%2C0-10.62-1.63-10.62-6.07%2C0-4%2C3.62-5.95%2C9-6.42l22.06-1.63Z%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpolygon%20fill%3D%22%232a3362%22%20points%3D%22880.23%20106.62%20861.43%20148.89%20860.38%20148.89%20841.35%20106.62%20823.95%20106.62%20851.15%20165%20870.42%20165%20897.5%20106.62%20880.23%20106.62%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpath%20fill%3D%22%232a3362%22%20d%3D%22M949%2C146.08c-2%2C4.79-7.71%2C7.36-16.35%2C7.36-11.79%2C0-18.44-5.37-19.49-13.19h51.13a33.78%2C33.78%2C0%2C0%2C0%2C.35-4.91c-.11-21-16-29.89-33-29.89-19.73%2C0-34.55%2C11.8-34.55%2C30.83%2C0%2C18.09%2C14.24%2C29.88%2C35.6%2C29.88%2C17.87%2C0%2C29.77-7.93%2C32.23-20.08Zm-17.4-27.9c10.28%2C0%2C16.23%2C4.55%2C17.17%2C11H913.47C915%2C123%2C920.94%2C118.18%2C931.56%2C118.18Z%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpath%20fill%3D%22%232a3362%22%20d%3D%22M302.6%2C102.32c0-5.14%2C3.62-7.35%2C8.29-7.35a24.17%2C24.17%2C0%2C0%2C1%2C6.42.93L320%2C84.22a36.71%2C36.71%2C0%2C0%2C0-12.14-2.1c-11.91%2C0-21.48%2C6.31-21.48%2C19.38v5.12h-13.9v12.79h13.9V165H302.6v-45.6h18.16V106.62H302.6Z%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpath%20fill%3D%22%232a3362%22%20d%3D%22M459%2C90.16H444l-.84%2C16.46H430.48v12.79h12.38v28.78c0%2C9.8%2C5%2C18%2C20%2C18a52.84%2C52.84%2C0%2C0%2C0%2C11.56-1.28V152.62a34.29%2C34.29%2C0%2C0%2C1-6.66.82c-8.05%2C0-8.75-4.55-8.75-8.06v-26h16V106.62H459Z%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpath%20fill%3D%22%232a3362%22%20d%3D%22M509.59%2C90.16H494.64l-.84%2C16.46H481.09v12.79h12.38v28.78c0%2C9.8%2C5%2C18%2C20%2C18A52.84%2C52.84%2C0%2C0%2C0%2C525%2C164.88V152.62a34.29%2C34.29%2C0%2C0%2C1-6.66.82c-8.05%2C0-8.75-4.55-8.75-8.06v-26h16.05V106.62H509.59Z%22%20style%3D%22fill%3A%20rgb(42%2C%2051%2C%2098)%20!important%3B%22%2F%3E%20%3Cpath%20fill%3D%22%23009a46%22%20d%3D%22M48.23%2C79.89c0-9.37%2C2.74-17.37%2C8.49-23.12l10%2C10C55.59%2C77.86%2C65.31%2C112.34%2C97%2C144.06s66.19%2C41.43%2C77.31%2C30.32l10%2C10c-18.76%2C18.76-61.49%2C5.45-97.26-30.33C62.24%2C129.23%2C48.23%2C101.07%2C48.23%2C79.89Z%22%20style%3D%22fill%3A%20rgb(0%2C%20154%2C%2070)%20!important%3B%22%2F%3E%20%3Cpath%20fill%3D%22%23ff5805%22%20d%3D%22M111.29%2C193c-9.37%2C0-17.37-2.74-23.13-8.49l10-10c11.11%2C11.11%2C45.59%2C1.39%2C77.31-30.32S216.89%2C78%2C205.78%2C66.89l10-10c18.77%2C18.76%2C5.45%2C61.49-30.33%2C97.26C160.63%2C179%2C132.47%2C193%2C111.29%2C193Z%22%20style%3D%22fill%3A%20rgb(255%2C%2088%2C%205)%20!important%3B%22%2F%3E%2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Favicon: https://flutterwave.com/favicon.ico\n- Social card (og:image): https://rave-services.myflutterwave.com/v1/services/filestack/download/3TeYFt8ZTA2wy2ZUSDlo\n\n## UI Components\n\n- buttonPrimary: background=#0A0E27, textColor=#FFFFFF, borderRadius=10px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#1D1D1D, borderRadius=10px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: businesses and entrepreneurs\n\n## Flutterwave Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Donate to Support Our Fearless Journalism - Flutterwave**\n  - Image: https://rave-services.myflutterwave.com/v1/services/filestack/download/j88hE3cRH6dHpknReQUA\n  - Source: https://flutterwave.com/donate/kj032gx083ay\n- **Blog Development - Golden Crown Digital Technology | Flutterwave Store**\n  - Image: https://rave-services.myflutterwave.com/v1/services/filestack/download/5YbxNjSKRtGbpOiPzRu1\n  - Source: https://flutterwave.com/store/goldencrowndigitaltechnology/epvq8vt43rth\n- **Francophone Mobile Money**\n  - Image: https://files.readme.io/b43be1d89e7ce083d901bcd4e390b0b0bb9f0dfb4855b20ee70ac065a273fdd1-xaf_momo.png\n  - Source: https://developer.flutterwave.com/v3.0/docs/francophone\n- **See What's New On The Flutterwave Dashboard | The Flutterwave Blog**\n  - Image: https://v12.flutterwave.com/wp-content/uploads/2023/10/F4b-Blog.png\n  - Source: https://www.flutterwave.com/sn/blog/see-whats-new-on-the-flutterwave-dashboard\n- **Pay for Streams of Joy International - Flutterwave**\n  - Image: https://rave-services.myflutterwave.com/v1/services/filestack/download/JTPmSHorSymF4ZV4NlTj\n  - Source: https://flutterwave.com/pay/streamsofjoy\n- **Flutterwave and Token.io Team Up to Provide Pay By Bank Transfer to Users  in UK and EU | The Flutterwave Blog**\n  - Image: https://v12.flutterwave.com/wp-content/uploads/2023/06/Blog-Token-1.png\n  - Source: https://flutterwave.com/us/blog/flutterwave-and-token-io-team-up-to-provide-pay-by-bank-transfer-to-users-in-uk-and-eu\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Moderat\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#262C55\",\n    \"secondary\": \"#FB4E20\",\n    \"accent\": \"#0A0E27\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#1D1D1D\",\n    \"link\": \"#0A0E27\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Moderat\",\n      \"heading\": \"Moderat\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Moderat\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Moderat\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Moderat\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"80px\",\n      \"body\": \"22px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"10px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#0A0E27\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#1D1D1D\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://flutterwave.com/favicon.ico\",\n    \"ogImage\": \"https://rave-services.myflutterwave.com/v1/services/filestack/download/3TeYFt8ZTA2wy2ZUSDlo\",\n    \"logoHref\": \"/us\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Start selling\",\n      \"reasoning\": \"Button #1 'Start selling' is likely the primary CTA due to its action-oriented text and dark background color, which stands out as a call to action.\"\n    },\n    \"secondary\": {\n      \"index\": 6,\n      \"text\": \"Accept\",\n      \"reasoning\": \"Button #6 'Accept' has a different background color (#FFFFFF) and serves a secondary function related to consent, making it a suitable secondary button.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"businesses and entrepreneurs\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.95,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}