# Flutterwave Brand Identity A complete profile of **Flutterwave**'s visual system — colors, typography, components, and personality — extracted from https://flutterwave.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/flutterwave - Machine-readable JSON: https://characterquilt.com/branding/flutterwave.json - Per-page llms.txt: https://characterquilt.com/branding/flutterwave/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #262C55 | | Accent | #0A0E27 | | Body Font | Moderat | | Heading Font | Moderat | ## Color Palette - primary: #262C55 - secondary: #FB4E20 - accent: #0A0E27 - background: #FFFFFF - textPrimary: #1D1D1D - link: #0A0E27 ## Typography - primary: Moderat — https://fonts.google.com/specimen/Moderat - heading: Moderat — https://fonts.google.com/specimen/Moderat ## Visual Assets - Logo: 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- Favicon: https://flutterwave.com/favicon.ico - Social card (og:image): https://rave-services.myflutterwave.com/v1/services/filestack/download/3TeYFt8ZTA2wy2ZUSDlo ## UI Components - buttonPrimary: background=#0A0E27, textColor=#FFFFFF, borderRadius=10px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#1D1D1D, borderRadius=10px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses and entrepreneurs ## Flutterwave Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Donate to Support Our Fearless Journalism - Flutterwave** - Image: https://rave-services.myflutterwave.com/v1/services/filestack/download/j88hE3cRH6dHpknReQUA - Source: https://flutterwave.com/donate/kj032gx083ay - **Blog Development - Golden Crown Digital Technology | Flutterwave Store** - Image: https://rave-services.myflutterwave.com/v1/services/filestack/download/5YbxNjSKRtGbpOiPzRu1 - Source: https://flutterwave.com/store/goldencrowndigitaltechnology/epvq8vt43rth - **Francophone Mobile Money** - Image: https://files.readme.io/b43be1d89e7ce083d901bcd4e390b0b0bb9f0dfb4855b20ee70ac065a273fdd1-xaf_momo.png - Source: https://developer.flutterwave.com/v3.0/docs/francophone - **See What's New On The Flutterwave Dashboard | The Flutterwave Blog** - Image: https://v12.flutterwave.com/wp-content/uploads/2023/10/F4b-Blog.png - Source: https://www.flutterwave.com/sn/blog/see-whats-new-on-the-flutterwave-dashboard - **Pay for Streams of Joy International - Flutterwave** - Image: https://rave-services.myflutterwave.com/v1/services/filestack/download/JTPmSHorSymF4ZV4NlTj - Source: https://flutterwave.com/pay/streamsofjoy - **Flutterwave and Token.io Team Up to Provide Pay By Bank Transfer to Users in UK and EU | The Flutterwave Blog** - Image: https://v12.flutterwave.com/wp-content/uploads/2023/06/Blog-Token-1.png - Source: https://flutterwave.com/us/blog/flutterwave-and-token-io-team-up-to-provide-pay-by-bank-transfer-to-users-in-uk-and-eu ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Moderat", "role": "body" } ], "colors": { "primary": "#262C55", "secondary": "#FB4E20", "accent": "#0A0E27", "background": "#FFFFFF", "textPrimary": "#1D1D1D", "link": "#0A0E27" }, "typography": { "fontFamilies": { "primary": "Moderat", "heading": "Moderat" }, "fontStacks": { "heading": [ "Moderat", "sans-serif" ], "body": [ "Moderat", "sans-serif" ], "paragraph": [ "Moderat", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "80px", "body": "22px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#0A0E27", "textColor": "#FFFFFF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#1D1D1D", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://flutterwave.com/favicon.ico", "ogImage": "https://rave-services.myflutterwave.com/v1/services/filestack/download/3TeYFt8ZTA2wy2ZUSDlo", "logoHref": "/us" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Start selling", "reasoning": "Button #1 'Start selling' is likely the primary CTA due to its action-oriented text and dark background color, which stands out as a call to action." }, "secondary": { "index": 6, "text": "Accept", "reasoning": "Button #6 'Accept' has a different background color (#FFFFFF) and serves a secondary function related to consent, making it a suitable secondary button." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses and entrepreneurs" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```