# FlyCode Brand Identity

A complete profile of **FlyCode**'s visual system — colors, typography, components, and personality — extracted from https://www.flycode.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/flycode
- Machine-readable JSON: https://characterquilt.com/branding/flycode.json
- Per-page llms.txt: https://characterquilt.com/branding/flycode/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #E8EFFF |
| Body Font | Manrope |
| Heading Font | Inter Display |

## Color Palette

- primary: #0000EE
- secondary: #6B7280
- accent: #E8EFFF
- background: #FFFFFF
- textPrimary: #171717
- link: #E8EFFF

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Inter Display — https://fonts.google.com/specimen/Inter+Display

## Visual Assets

- Logo: https://framerusercontent.com/images/XFFydBGX2poNaGOj8Fk512TmUI.svg?width=92&height=20
- Favicon: https://framerusercontent.com/images/TCXH217OYqU68bEyUZnF0Df4A.png
- Social card (og:image): https://framerusercontent.com/images/8VS9BG23WfSrtICQk7b2thSsxUU.png

## UI Components

- buttonPrimary: background=#E8EFFF, textColor=#0000EE, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to reduce payment failures

## FlyCode Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How Stripe's Native Orchestration and FlyCode's AI Layer Unlock Next‑Level  Payment Orchestration - FlyCode**
  - Image: https://framerusercontent.com/images/lUpIy0rH8hAZsMXGkFf0UUMceY.jpg?width=4032&height=3024
  - Source: https://www.flycode.com/blog/how-stripe-s-native-orchestration-and-flycode-s-ai-layer-unlock-next-level-payment-orchestration
- **FlyCode | Stop Losing Revenue to Failed Payments & Involuntary Churn.**
  - Image: https://framerusercontent.com/images/GIpVwuSYJbpTRXXMC6lrN8FDCdE.png?width=955&height=513
  - Source: https://www.flycode.com/blog
- **How Stripe's Native Orchestration and FlyCode's AI Layer Unlock Next‑Level  Payment Orchestration - FlyCode**
  - Image: https://framerusercontent.com/images/IWR0PmQHaFY69z6NbKySpO5xk4.jpg?width=5712&height=4284
  - Source: https://www.flycode.com/blog/how-stripe-s-native-orchestration-and-flycode-s-ai-layer-unlock-next-level-payment-orchestration
- **FlyCode | Stop Losing Revenue to Failed Payments & Involuntary Churn.**
  - Image: https://framerusercontent.com/images/8Di8j7fkbsfO9tl37IBJ37WseYw.png?width=1248&height=832
  - Source: https://www.flycode.com/blog
- **How a premier $110M healthy snack brand boosted payment recovery by 21% and  achieved a 6X ROI**
  - Image: https://framerusercontent.com/images/SCLaExdmiXrn32AxMUnFpE5KBE.jpg?width=4160&height=6240
  - Source: https://www.flycode.com/case-studies/how-a-premier-110m-healthy-snack-brand-boosted-payment-recovery-by-21-and-achieved-a-6x-roi-21-increase-in-payment-recovery-6x-in-roi-products-churn-audit-tool-payment-optimization-engine-smart-recovery-emails-reporting-about-the-brand-recognized-as-a-leading-health-food-brand-in-the-us-this-company-specializes-in-low-sugar-cereals-cookies-and-snack-mixes-that-cater-to-a-healthier-lifestyle-its-products-grace-23-000-american-homes-and-are-available-at-130-000-retail-locations-worldwide-in-addition-to-its-online-presence-the-brand-is-committed-to-integrating-nutritious-food-into-daily-life-focusing-on-comprehensive-wellness-objectives-that-include-weight-management-gut-health-and-overall-microbiome-vitality-central-to-its-mission-is-enabling-consumers-to-reduce-sugar-intake-without-compromising-on-the-joy-of-eating-their-favorite-snacks-the-problem-as-the-brand-continued-its-successful-expansion-in-the-direct-to-consumer-(d2c)-and-online-markets-it-faced-a-prevalent-challenge-in-the-e-commerce-sector-an-increase-in
- **FlyCode | Stop Losing Revenue to Failed Payments & Involuntary Churn.**
  - Image: https://framerusercontent.com/images/e7UsbTuB5XTMNsmONOomcf3sX7c.png?width=1248&height=832
  - Source: https://www.flycode.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Display",
      "role": "heading"
    },
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    },
    {
      "family": "Avenir Next",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#6B7280",
    "accent": "#E8EFFF",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#E8EFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Inter Display"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E8EFFF",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/XFFydBGX2poNaGOj8Fk512TmUI.svg?width=92&height=20",
    "favicon": "https://framerusercontent.com/images/TCXH217OYqU68bEyUZnF0Df4A.png",
    "ogImage": "https://framerusercontent.com/images/8VS9BG23WfSrtICQk7b2thSsxUU.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is a medium-sized, visible logo in the header area with a href linking to the homepage, which is a strong indicator of the main brand logo for FlyCode.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 is selected as the primary CTA because it has a vibrant blue background (#E8EFFF) and action-oriented text 'Get Started', which is a strong indicator of a primary call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 is selected as the secondary CTA because it has a different background color (#FFFFFF) and the same action-oriented text 'Get Started', making it a suitable secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to reduce payment failures"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible logo in the header area with a href linking to the homepage, which is a strong indicator of the main brand logo for FlyCode.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```