# Fogbender Brand Identity A complete profile of **Fogbender**'s visual system — colors, typography, components, and personality — extracted from https://fogbender.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/fogbender - Machine-readable JSON: https://characterquilt.com/branding/fogbender.json - Per-page llms.txt: https://characterquilt.com/branding/fogbender/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #3D67F7 | | Accent | #2563EB | | Body Font | Prompt | | Heading Font | Georgia | ## Color Palette - primary: #3D67F7 - secondary: #0C4A6E - accent: #2563EB - background: #FFFFFF - textPrimary: #000000 - link: #2563EB ## Typography - primary: Prompt — https://fonts.google.com/specimen/Prompt - heading: Georgia — https://fonts.google.com/specimen/Georgia ## Visual Assets - Logo: 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- Favicon: https://fogbender.com/favicon.ico - Social card (og:image): https://fogbender.com/_astro/social.C1VfqCj7.jpg ## UI Components - buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=4px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: B2B customer support teams ## Fogbender Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Fogbender | Using a single Slack channel to safely monitor B2B support traffic** - Image: https://fogbender-blog.s3.amazonaws.com/agent-responds-from-slack.png - Source: https://fogbender.com/blog/using-a-single-slack-channel-to-safely-monitor-b2b-support-traffic - **Fogbender | Blog** - Image: https://fogbender.com/_astro/cover.D_AePb3-_Z1K4fon.jpg - Source: https://fogbender.com/blog - **Fogbender | Blog** - Image: https://fogbender.com/_astro/thumb.D81iXpl9_remoN.png - Source: https://fogbender.com/blog - **Fogbender | Blog** - Image: https://fogbender.com/_astro/andrei.3RlcOfPu_2cYHqL.jpg - Source: https://fogbender.com/blog - **Fogbender | Blog** - Image: https://fogbender.com/_astro/thumb.D1EwlUig_1in1wg.png - Source: https://fogbender.com/blog - **Fogbender | Blog** - Image: https://fogbender.com/_astro/thumb.D6h7PKaC_Z259svi.png - Source: https://fogbender.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Prompt", "role": "body" }, { "family": "Georgia", "role": "heading" } ], "colors": { "primary": "#3D67F7", "secondary": "#0C4A6E", "accent": "#2563EB", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#2563EB" }, "typography": { "fontFamilies": { "primary": "Prompt", "heading": "Georgia" }, "fontStacks": { "heading": [ "ui-serif", "Georgia", "Cambria", "Times New Roman", "Times", "serif" ], "body": [ "Prompt", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Prompt", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "36px", "h2": "40px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://fogbender.com/favicon.ico", "ogImage": "https://fogbender.com/_astro/social.C1VfqCj7.jpg", "logoHref": "/", "logoAlt": "fogbender" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get started", "reasoning": "The button labeled 'Get started' is typically a strong call-to-action phrase, indicating it is the primary CTA. It suggests initiating a process, which aligns with primary actions on a website." }, "secondary": { "index": 0, "text": "Start triaging", "reasoning": "The button labeled 'Start triaging' is action-oriented but less direct than 'Get started', making it a suitable secondary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "B2B customer support teams" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```