# Foodoro Brand Identity

A complete profile of **Foodoro**'s visual system — colors, typography, components, and personality — extracted from http://foodoro.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/foodoro
- Machine-readable JSON: https://characterquilt.com/branding/foodoro.json
- Per-page llms.txt: https://characterquilt.com/branding/foodoro/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #294289 |
| Accent | #00ADD6 |
| Body Font | Cabin |
| Heading Font | Jost |

## Color Palette

- primary: #294289
- secondary: #1A73E8
- accent: #00ADD6
- background: #FFFFFF
- textPrimary: #333333
- link: #00ADD6

## Typography

- primary: Cabin — https://fonts.google.com/specimen/Cabin
- heading: Jost — https://fonts.google.com/specimen/Jost

## Visual Assets

- Logo: https://img.goldbelly.com/consumer/promotion/bellybot-card.png?w=1080&auto=format&fit=max&ixlib=react-9.10.0
- Social card (og:image): https://img.goldbelly.com/consumer/homepage/facebook-share-home.png?fit=crop&w=1200&h=630

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=#999999, borderRadius=4px, shadow=none

## Brand Personality

Tone: playful · Energy: high · Audience: food enthusiasts and gift shoppers

## Foodoro Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Foodoro - Off Topic - Cooking For Engineers**
  - Image: http://images.cookingforengineers.com/pics4/640/FoodmakersLandingPage.jpg
  - Source: https://www.cookingforengineers.com/article/263/Foodoro
- **Six best start-ups from Y Combinator demo day - CNET**
  - Image: https://www.cnet.com/a/img/resize/acafee824ed43ea7d4338adeb75cf000f5f7f164/hub/2009/03/18/78eeb1a0-f8df-11e2-8c7c-d4ae52e62bcc/foodoro.png?auto=webp&fit=crop&height=900&width=1200
  - Source: https://www.cnet.com/tech/services-and-software/six-best-start-ups-from-y-combinator-demo-day/
- **Skiz's Original Spice Blends Featured on Maryland Public Television – Rice  & Curry**
  - Image: https://riceandcurry.wordpress.com/wp-content/uploads/2011/12/0dsc_0011.jpg?w=1088
  - Source: https://riceandcurry.wordpress.com/2011/12/18/skizs-original-spice-blends-featured-on-maryland-public-television/
- **Foodoro Integration: Simple & Painless Itembase iPaaS**
  - Image: https://itembase.com/wp-content/uploads/2023/02/284-200px600px-Color.png
  - Source: https://itembase.com/apps/foodoro/
- **Skiz's Original Spice Blends Featured on Maryland Public Television – Rice  & Curry**
  - Image: https://riceandcurry.wordpress.com/wp-content/uploads/2011/12/0dsc_0011.jpg
  - Source: https://riceandcurry.wordpress.com/2011/12/18/skizs-original-spice-blends-featured-on-maryland-public-television/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Cabin",
      "role": "body"
    },
    {
      "family": "Jost",
      "role": "heading"
    },
    {
      "family": "Futura",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#294289",
    "secondary": "#1A73E8",
    "accent": "#00ADD6",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#00ADD6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Cabin",
      "heading": "Jost"
    },
    "fontStacks": {
      "heading": [
        "Jost"
      ],
      "body": [
        "Cabin"
      ],
      "paragraph": [
        "Jost",
        "Futura",
        "Trebuchet MS",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "24px",
      "body": "40px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#999999",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://img.goldbelly.com/consumer/promotion/bellybot-card.png?w=1080&auto=format&fit=max&ixlib=react-9.10.0",
    "favicon": null,
    "ogImage": "https://img.goldbelly.com/consumer/homepage/facebook-share-home.png?fit=crop&w=1200&h=630"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (UI icon). Selected #0 because it is visible, medium-sized, and matches the brand name 'Goldbelly'. It is also linked to the homepage, which is a strong indicator of being the main logo.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons have the same background color (#FFFFFF), making it impossible to distinguish a primary CTA based on color or prominence."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since no primary button could be identified, a secondary button cannot be selected either."
    },
    "confidence": 0.2
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "food enthusiasts and gift shoppers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.2,
    "colors": 0.9,
    "overall": 0.55
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Goldbelly'. It is also linked to the homepage, which is a strong indicator of being the main logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```