# Fora Brand Identity A complete profile of **Fora**'s visual system — colors, typography, components, and personality — extracted from https://www.foratravel.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/fora - Machine-readable JSON: https://characterquilt.com/branding/fora.json - Per-page llms.txt: https://characterquilt.com/branding/fora/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #59581B | | Accent | #131313 | | Body Font | Public Sans | | Heading Font | Chiswick | ## Color Palette - primary: #59581B - secondary: #827363 - accent: #131313 - background: #FEFAF5 - textPrimary: #827363 - link: #827363 ## Typography - primary: Public Sans — https://fonts.google.com/specimen/Public+Sans - heading: Chiswick — https://fonts.google.com/specimen/Chiswick ## Visual Assets - Logo: https://media.foratravel.com/image/upload/v1715287680/fora-website-assets/prvi5sjvd3zomtrsmu4b.svg?w=90&q=90 - Favicon: https://www.foratravel.com/favicon/favicon-48x48.png - Social card (og:image): https://media.foratravel.com/image/upload/v1729814644/contentful-migration/pagesMetaContent/metaImage/muvegkw2fdsjhif4ncg6.jpg ## UI Components - buttonPrimary: background=#131313, textColor=#FEFAF5, borderColor=#131313, borderRadius=8px, shadow=none - buttonSecondary: background=#FEFAF5, textColor=#131313, borderColor=#131313, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: travel enthusiasts and professionals ## Fora Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **From Edinburgh to Inverness: Road Trip through Scotland** - Image: https://images.ctfassets.net/9cxgygtadmvl/1zOtMXw3D1mcciGKnPjTU7/b8de74fd9b05009f128fd266ae6cb480/ramon-vloon-nIzIbrytpfA-unsplash.jpg - Source: https://www.foratravel.com/guides/VBKGNS/from-edinburgh-to-inverness-road-trip-through-scotland-gabrielle-brechner - **How To Build a Sales Funnel as a Travel Advisor** - Image: https://www.foratravel.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F9cxgygtadmvl%2F2hMhI8Q87P6w4Cc2fAp9nx%2F68262374fe46c81c3553406f903aa9ce%2Fthought-catalog-505eectW54k-unsplash.jpg&w=3840&q=75 - Source: https://www.foratravel.com/join/resources/how-to-build-sales-funnel - **Book a Ghana Vacation | Fora Travel** - Image: http://media.foratravel.com/image/upload/f_auto/q_auto/v1744119897/pexels-ajae-6567674_ir0mq5.jpg - Source: https://www.foratravel.com/travel/destinations/ghana - **Advisor Resources | Fora Travel Articles** - Image: https://www.foratravel.com/_next/image?url=https%3A%2F%2Fmedia.foratravel.com%2Fimage%2Fupload%2Ff_auto%2Car_4%3A3%2Cc_fill%2Fv1729870092%2Fcontentful-migration%2FblogPosts%2FfeaturedImage%2Fyrjt7yifja3jaj39hhtn.jpg&w=640&q=75 - Source: https://www.foratravel.com/join/resources - **Tropical Vacations | Fora Travel** - Image: http://media.foratravel.com/image/upload/v1760823877/B39A8357_tqpzzn.jpg - Source: https://www.foratravel.com/travel/tropical-vacations - **Advisor Resources | Fora Travel Articles** - Image: https://www.foratravel.com/_next/image?url=https%3A%2F%2Fmedia.foratravel.com%2Fimage%2Fupload%2Ff_auto%2Car_4%3A3%2Cc_fill%2Fv1770920619%2Fpaige-cody-ITTqjS3UpoY-unsplash_xpa8yu.jpg&w=640&q=75 - Source: https://www.foratravel.com/join/resources ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Chiswick", "role": "heading" }, { "family": "Public Sans", "role": "body" }, { "family": "Blanco", "role": "display" } ], "colors": { "primary": "#59581B", "secondary": "#827363", "accent": "#131313", "background": "#FEFAF5", "textPrimary": "#827363", "link": "#827363" }, "typography": { "fontFamilies": { "primary": "Public Sans", "heading": "Chiswick" }, "fontStacks": { "heading": [ "Chiswick", "Helvetica Neue", "Arial", "Helvetica", "sans-serif" ], "body": [ "Chiswick", "Helvetica Neue", "Arial", "Helvetica", "sans-serif" ], "paragraph": [ "Public Sans", "sans-serif" ] }, "fontSizes": { "h1": "84px", "h2": "28px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "buttonPrimary": { "background": "#131313", "textColor": "#FEFAF5", "borderColor": "#131313", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FEFAF5", "textColor": "#131313", "borderColor": "#131313", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://media.foratravel.com/image/upload/v1715287680/fora-website-assets/prvi5sjvd3zomtrsmu4b.svg?w=90&q=90", "favicon": "https://www.foratravel.com/favicon/favicon-48x48.png", "ogImage": "https://media.foratravel.com/image/upload/v1729814644/contentful-migration/pagesMetaContent/metaImage/muvegkw2fdsjhif4ncg6.jpg", "logoHref": "/", "logoAlt": "Fora - Home" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text 'Fora - Home' matches the brand name, confirming it as the primary logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Become an advisor", "reasoning": "Button #3 has a dark background (#131313) with contrasting text, making it stand out as a primary CTA. The text 'Become an advisor' is action-oriented, aligning with a primary call-to-action." }, "secondary": { "index": 0, "text": "Subscribe to our newsletter", "reasoning": "Button #0 has a lighter background (#FEFAF5) and less prominent text, making it suitable as a secondary CTA. It offers a less urgent action, 'Subscribe to our newsletter.'" }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "travel enthusiasts and professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text 'Fora - Home' matches the brand name, confirming it as the primary logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```