# Forerunner AI Brand Identity

A complete profile of **Forerunner AI**'s visual system — colors, typography, components, and personality — extracted from https://tryforerunner.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/forerunner-ai
- Machine-readable JSON: https://characterquilt.com/branding/forerunner-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/forerunner-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFD3A9 |
| Accent | #FFD3A9 |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #FFD3A9
- secondary: #9CA3AF
- accent: #FFD3A9
- background: #FFFFFF
- textPrimary: #525252
- link: #FFF4EA

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Logo: https://tryforerunner.com/logo.png
- Favicon: https://tryforerunner.com/logo_bg.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#171717, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Forerunner AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Forerunner - Keep Us Flying**
  - Image: https://tryforerunner.com/image.png
  - Source: https://tryforerunner.com/
- **Forerunner - Keep Us Flying**
  - Image: https://tryforerunner.com/case-studies/xtreme-aviation/luis-gonzalez.jpeg
  - Source: https://tryforerunner.com/
- **Forerunner - Keep Us Flying**
  - Image: https://tryforerunner.com/CustomerIcons/xtreme-aviation.png
  - Source: https://tryforerunner.com/
- **Forerunner - Keep Us Flying**
  - Image: https://tryforerunner.com/logo.png
  - Source: https://tryforerunner.com/
- **Forerunner - Keep Us Flying**
  - Image: https://tryforerunner.com/case-studies/hrd-aero-systems/matt-salamone.jpeg
  - Source: https://tryforerunner.com/
- **Forerunner - Keep Us Flying**
  - Image: https://tryforerunner.com/CustomerIcons/hrd-aerosystems-transparent.png
  - Source: https://tryforerunner.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 69
    },
    {
      "family": "system-ui",
      "count": 69
    },
    {
      "family": "sans-serif",
      "count": 69
    },
    {
      "family": "Apple Color Emoji",
      "count": 69
    },
    {
      "family": "Segoe UI Emoji",
      "count": 69
    },
    {
      "family": "Segoe UI Symbol",
      "count": 69
    },
    {
      "family": "Noto Color Emoji",
      "count": 69
    }
  ],
  "colors": {
    "primary": "#FFD3A9",
    "secondary": "#9CA3AF",
    "accent": "#FFD3A9",
    "background": "#FFFFFF",
    "textPrimary": "#525252",
    "link": "#FFF4EA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "44px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://tryforerunner.com/logo.png",
    "favicon": "https://tryforerunner.com/logo_bg.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Forerunner"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Forerunner'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 with text 'Book a Demo' is likely the primary CTA due to its clear, action-oriented text and prominent placement. Despite both buttons having the same background color, this button's text is more concise and typical for a primary action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Forerunner'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```