# Formance Brand Identity A complete profile of **Formance**'s visual system — colors, typography, components, and personality — extracted from https://formance.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/formance - Machine-readable JSON: https://characterquilt.com/branding/formance.json - Per-page llms.txt: https://characterquilt.com/branding/formance/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #CECCFF | | Accent | #01353C | | Body Font | Space Mono | | Heading Font | Space Mono | ## Color Palette - primary: #CECCFF - secondary: #B7C6C8 - accent: #01353C - background: #D5E1E1 - textPrimary: #01353C - link: #01353C ## Typography - primary: Space Mono — https://fonts.google.com/specimen/Space+Mono - heading: Space Mono — https://fonts.google.com/specimen/Space+Mono ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202130%20383%22%20fill%3D%22none%22%20class%3D%22group-hover%2Flogo%20inline-block%20w-full%20max-w-44%20min-w-28%22%20aria-label%3D%22formance-logo%22%20data-fc-idx%3D%220%22%3E%3Csymbol%20id%3D%22formance-icon%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M214.575%20101.539L248.749%209.71251C235.899%205.19393%20222.619%202.30241%20209.219%201.01888V49.931H177.715V0.980713C164.175%202.24038%20150.751%205.1462%20137.76%209.71251L171.936%20101.539C179.238%20121.16%20207.272%20121.16%20214.575%20101.539Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M361.78%20101.568L272.019%20142.579C252.839%20151.339%20233.019%20131.719%20241.869%20112.733L283.298%2023.8789C295.744%2029.743%20307.312%2037.0863%20317.786%2045.6701L282.816%2080.2872L305.095%20102.341L340.036%2067.7524C348.592%2078.0349%20355.918%2089.3767%20361.78%20101.568Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M376.094%20245.631L283.33%20211.802H283.335C263.514%20204.573%20263.514%20176.822%20283.335%20169.593L376.099%20135.763C380.712%20148.623%20383.647%20161.911%20384.92%20175.314H335.465V206.5H384.876C383.58%20219.76%20380.659%20232.906%20376.094%20245.631Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M283.298%20357.524L241.869%20268.67C233.019%20249.684%20252.839%20230.064%20272.019%20238.824L361.78%20279.835C355.856%20292.155%20348.438%20303.607%20339.766%20313.975L304.796%20279.358L282.517%20301.412L317.459%20336C307.071%20344.469%20295.614%20351.722%20283.298%20357.524Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M171.936%20279.862L137.76%20371.689C150.616%20376.208%20163.895%20379.1%20177.29%20380.383V331.471H208.795V380.426C222.335%20379.166%20235.759%20376.26%20248.749%20371.694L214.575%20279.867C207.272%20260.247%20179.238%20260.247%20171.936%20279.867V279.862Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M103.212%2023.8789L144.641%20112.733C153.491%20131.719%20133.67%20151.339%20114.491%20142.579L24.73%20101.568C30.654%2089.2481%2038.0722%2077.7963%2046.7436%2067.428L81.7139%20102.045L103.993%2079.9915L69.0512%2045.4029C79.4387%2036.9336%2090.8961%2029.681%20103.212%2023.8789Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M10.419%20135.763L103.183%20169.598C123.003%20176.827%20123.003%20204.578%20103.183%20211.806L10.419%20245.636C5.80613%20232.777%202.87067%20219.488%201.59814%20206.085H51.048V174.899H1.63671C2.93333%20161.634%205.85434%20148.489%2010.419%20135.763Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M24.73%20279.835L114.491%20238.824C133.67%20230.064%20153.491%20249.684%20144.641%20268.67L103.212%20357.524C90.7663%20351.66%2079.1976%20344.317%2068.7235%20335.733L103.694%20301.116L81.4151%20279.062L46.4736%20313.651C37.9179%20303.368%2030.5913%20292.026%2024.73%20279.835Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3C%2Fsymbol%3E%3Csymbol%20id%3D%22formance-text%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M478.535%2061.9492V313.907H519.274V208.092H630.654V171.834H519.274V99.3171H635.889V61.9492H478.535ZM1729.92%20213.642C1729.92%20274.319%201770.28%20319.457%201830.83%20319.457C1872.69%20319.457%201904.09%20298.368%201920.91%20260.999L1886.15%20245.83C1875.68%20269.509%201857%20284.678%201830.83%20284.678C1791.96%20284.678%201767.67%20253.23%201767.67%20213.642C1767.67%20173.684%201792.33%20142.975%201830.83%20142.975C1856.62%20142.975%201875.31%20157.775%201886.15%20181.083L1920.53%20165.544C1903.71%20128.916%201872.32%20108.197%201830.83%20108.197C1770.28%20108.197%201729.92%20152.965%201729.92%20213.642ZM1933.22%20214.382C1933.22%20275.059%201973.59%20319.457%202033.76%20319.457C2073.76%20319.457%202106.27%20302.067%202124.21%20266.179L2092.07%20250.27C2080.48%20273.209%202060.67%20285.418%202035.26%20285.418C1999%20285.418%201974.71%20259.89%201970.6%20224.371H2127.95C2128.7%20218.821%202129.07%20214.012%202129.07%20208.462C2129.07%20147.785%202095.06%20108.197%202034.14%20108.197C1973.96%20108.197%201933.22%20153.334%201933.22%20214.382ZM2093.19%20194.033H1972.09C1979.19%20163.694%202001.62%20142.235%202034.14%20142.235C2068.52%20142.235%202088.7%20162.584%202093.19%20194.033ZM1532.94%20313.907V114.117H1571.44C1571.44%20127.066%201571.44%20134.096%201571.06%20146.305H1571.81C1583.77%20123.736%201606.57%20109.307%201634.98%20109.307C1683.94%20109.307%201708.98%20143.715%201708.98%20187.373V313.907H1670.49V197.363C1670.49%20166.284%201654.04%20144.085%201621.9%20144.085C1589.01%20144.085%201571.44%20169.614%201571.44%20199.212V313.907H1532.94ZM1306.16%20214.752C1306.16%20275.059%201344.65%20319.086%201398.85%20319.086C1427.25%20319.086%201453.04%20305.027%201467.25%20282.088H1467.99C1467.62%20295.038%201467.62%20300.218%201467.62%20313.907H1506.12V114.117H1467.62C1467.62%20127.806%201467.62%20135.205%201467.99%20146.675H1467.25C1453.79%20122.256%201429.87%20109.677%201398.85%20109.677C1345.78%20109.677%201306.16%20154.814%201306.16%20214.752ZM1469.12%20214.382C1469.12%20256.19%201444.45%20284.308%201406.32%20284.308C1369.32%20284.308%201344.65%20254.34%201344.65%20214.752C1344.65%20175.163%201369.32%20144.455%201406.32%20144.455C1444.07%20144.455%201469.12%20173.314%201469.12%20214.382ZM994.938%20313.907V114.117H1033.43C1033.43%20127.806%201033.43%20133.355%201033.06%20146.305H1033.81C1046.14%20122.996%201067.07%20109.307%201093.98%20109.307C1123.51%20109.307%201142.2%20124.476%201151.17%20145.935H1151.91C1164.25%20122.626%201186.68%20109.307%201214.71%20109.307C1264.42%20109.307%201284.97%20144.455%201284.97%20187.373V313.907H1246.48V195.513C1246.48%20165.174%201231.9%20143.715%201203.87%20143.715C1174.71%20143.715%201159.39%20165.174%201159.39%20195.513V313.907H1120.9V195.513C1120.9%20165.174%201105.57%20143.715%201079.03%20143.715C1051.37%20143.715%201033.43%20168.874%201033.43%20196.992V313.907H994.938ZM875.219%20114.117V313.907H913.715V206.242C913.715%20174.794%20931.654%20148.895%20966.042%20148.895H979.87V114.117C976.133%20113.747%20972.396%20113.747%20969.03%20113.747C945.111%20113.747%20925.3%20125.216%20913.715%20147.415H913.34C913.715%20134.835%20913.715%20127.066%20913.715%20114.117H875.219ZM751.571%20319.457C691.021%20319.457%20649.163%20273.949%20649.163%20213.642C649.163%20153.334%20691.021%20108.567%20751.571%20108.567C811.747%20108.567%20853.609%20153.334%20853.609%20213.642C853.609%20273.579%20811.747%20319.457%20751.571%20319.457ZM751.571%20284.678C789.696%20284.678%20814.364%20252.49%20814.364%20213.642C814.364%20174.424%20790.067%20142.975%20751.571%20142.975C712.701%20142.975%20688.033%20174.424%20688.033%20213.642C688.033%20252.49%20712.701%20284.678%20751.571%20284.678Z%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3C%2Fsymbol%3E%3Cg%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Csvg%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M214.575%20101.539L248.749%209.71251C235.899%205.19393%20222.619%202.30241%20209.219%201.01888V49.931H177.715V0.980713C164.175%202.24038%20150.751%205.1462%20137.76%209.71251L171.936%20101.539C179.238%20121.16%20207.272%20121.16%20214.575%20101.539Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M361.78%20101.568L272.019%20142.579C252.839%20151.339%20233.019%20131.719%20241.869%20112.733L283.298%2023.8789C295.744%2029.743%20307.312%2037.0863%20317.786%2045.6701L282.816%2080.2872L305.095%20102.341L340.036%2067.7524C348.592%2078.0349%20355.918%2089.3767%20361.78%20101.568Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M376.094%20245.631L283.33%20211.802H283.335C263.514%20204.573%20263.514%20176.822%20283.335%20169.593L376.099%20135.763C380.712%20148.623%20383.647%20161.911%20384.92%20175.314H335.465V206.5H384.876C383.58%20219.76%20380.659%20232.906%20376.094%20245.631Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M283.298%20357.524L241.869%20268.67C233.019%20249.684%20252.839%20230.064%20272.019%20238.824L361.78%20279.835C355.856%20292.155%20348.438%20303.607%20339.766%20313.975L304.796%20279.358L282.517%20301.412L317.459%20336C307.071%20344.469%20295.614%20351.722%20283.298%20357.524Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M171.936%20279.862L137.76%20371.689C150.616%20376.208%20163.895%20379.1%20177.29%20380.383V331.471H208.795V380.426C222.335%20379.166%20235.759%20376.26%20248.749%20371.694L214.575%20279.867C207.272%20260.247%20179.238%20260.247%20171.936%20279.867V279.862Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M103.212%2023.8789L144.641%20112.733C153.491%20131.719%20133.67%20151.339%20114.491%20142.579L24.73%20101.568C30.654%2089.2481%2038.0722%2077.7963%2046.7436%2067.428L81.7139%20102.045L103.993%2079.9915L69.0512%2045.4029C79.4387%2036.9336%2090.8961%2029.681%20103.212%2023.8789Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M10.419%20135.763L103.183%20169.598C123.003%20176.827%20123.003%20204.578%20103.183%20211.806L10.419%20245.636C5.80613%20232.777%202.87067%20219.488%201.59814%20206.085H51.048V174.899H1.63671C2.93333%20161.634%205.85434%20148.489%2010.419%20135.763Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M24.73%20279.835L114.491%20238.824C133.67%20230.064%20153.491%20249.684%20144.641%20268.67L103.212%20357.524C90.7663%20351.66%2079.1976%20344.317%2068.7235%20335.733L103.694%20301.116L81.4151%20279.062L46.4736%20313.651C37.9179%20303.368%2030.5913%20292.026%2024.73%20279.835Z%22%20fill%3D%22currentColor%22%2F%3E%3C%2Fsvg%3E%3C%2Fg%3E%3Csvg%20class%3D%22hidden%20md%3Ablock%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M478.535%2061.9492V313.907H519.274V208.092H630.654V171.834H519.274V99.3171H635.889V61.9492H478.535ZM1729.92%20213.642C1729.92%20274.319%201770.28%20319.457%201830.83%20319.457C1872.69%20319.457%201904.09%20298.368%201920.91%20260.999L1886.15%20245.83C1875.68%20269.509%201857%20284.678%201830.83%20284.678C1791.96%20284.678%201767.67%20253.23%201767.67%20213.642C1767.67%20173.684%201792.33%20142.975%201830.83%20142.975C1856.62%20142.975%201875.31%20157.775%201886.15%20181.083L1920.53%20165.544C1903.71%20128.916%201872.32%20108.197%201830.83%20108.197C1770.28%20108.197%201729.92%20152.965%201729.92%20213.642ZM1933.22%20214.382C1933.22%20275.059%201973.59%20319.457%202033.76%20319.457C2073.76%20319.457%202106.27%20302.067%202124.21%20266.179L2092.07%20250.27C2080.48%20273.209%202060.67%20285.418%202035.26%20285.418C1999%20285.418%201974.71%20259.89%201970.6%20224.371H2127.95C2128.7%20218.821%202129.07%20214.012%202129.07%20208.462C2129.07%20147.785%202095.06%20108.197%202034.14%20108.197C1973.96%20108.197%201933.22%20153.334%201933.22%20214.382ZM2093.19%20194.033H1972.09C1979.19%20163.694%202001.62%20142.235%202034.14%20142.235C2068.52%20142.235%202088.7%20162.584%202093.19%20194.033ZM1532.94%20313.907V114.117H1571.44C1571.44%20127.066%201571.44%20134.096%201571.06%20146.305H1571.81C1583.77%20123.736%201606.57%20109.307%201634.98%20109.307C1683.94%20109.307%201708.98%20143.715%201708.98%20187.373V313.907H1670.49V197.363C1670.49%20166.284%201654.04%20144.085%201621.9%20144.085C1589.01%20144.085%201571.44%20169.614%201571.44%20199.212V313.907H1532.94ZM1306.16%20214.752C1306.16%20275.059%201344.65%20319.086%201398.85%20319.086C1427.25%20319.086%201453.04%20305.027%201467.25%20282.088H1467.99C1467.62%20295.038%201467.62%20300.218%201467.62%20313.907H1506.12V114.117H1467.62C1467.62%20127.806%201467.62%20135.205%201467.99%20146.675H1467.25C1453.79%20122.256%201429.87%20109.677%201398.85%20109.677C1345.78%20109.677%201306.16%20154.814%201306.16%20214.752ZM1469.12%20214.382C1469.12%20256.19%201444.45%20284.308%201406.32%20284.308C1369.32%20284.308%201344.65%20254.34%201344.65%20214.752C1344.65%20175.163%201369.32%20144.455%201406.32%20144.455C1444.07%20144.455%201469.12%20173.314%201469.12%20214.382ZM994.938%20313.907V114.117H1033.43C1033.43%20127.806%201033.43%20133.355%201033.06%20146.305H1033.81C1046.14%20122.996%201067.07%20109.307%201093.98%20109.307C1123.51%20109.307%201142.2%20124.476%201151.17%20145.935H1151.91C1164.25%20122.626%201186.68%20109.307%201214.71%20109.307C1264.42%20109.307%201284.97%20144.455%201284.97%20187.373V313.907H1246.48V195.513C1246.48%20165.174%201231.9%20143.715%201203.87%20143.715C1174.71%20143.715%201159.39%20165.174%201159.39%20195.513V313.907H1120.9V195.513C1120.9%20165.174%201105.57%20143.715%201079.03%20143.715C1051.37%20143.715%201033.43%20168.874%201033.43%20196.992V313.907H994.938ZM875.219%20114.117V313.907H913.715V206.242C913.715%20174.794%20931.654%20148.895%20966.042%20148.895H979.87V114.117C976.133%20113.747%20972.396%20113.747%20969.03%20113.747C945.111%20113.747%20925.3%20125.216%20913.715%20147.415H913.34C913.715%20134.835%20913.715%20127.066%20913.715%20114.117H875.219ZM751.571%20319.457C691.021%20319.457%20649.163%20273.949%20649.163%20213.642C649.163%20153.334%20691.021%20108.567%20751.571%20108.567C811.747%20108.567%20853.609%20153.334%20853.609%20213.642C853.609%20273.579%20811.747%20319.457%20751.571%20319.457ZM751.571%20284.678C789.696%20284.678%20814.364%20252.49%20814.364%20213.642C814.364%20174.424%20790.067%20142.975%20751.571%20142.975C712.701%20142.975%20688.033%20174.424%20688.033%20213.642C688.033%20252.49%20712.701%20284.678%20751.571%20284.678Z%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E - Favicon: https://www.formance.com/favicons/favicon.ico - Social card (og:image): https://images.prismic.io/formance/Zln92qWtHYXtT-1L_hero.jpg?auto=format,compress ## UI Components - buttonPrimary: background=#CECCFF, textColor=#00171A, borderRadius=2px, shadow=none - buttonSecondary: background=#01353C, textColor=#CECCFF, borderColor=#CECCFF, borderRadius=2px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses and developers ## Formance Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Formance - Pricing** - Image: https://images.prismic.io/formance/Zln92qWtHYXtT-1L_hero.jpg?auto=format,compress - Source: https://www.formance.com/pricing - **Formance - Blog | Formance** - Image: https://formance01.b-cdn.net/blog/the-travel-rule.png - Source: https://www.formance.com/blog - **Formance - Blog | Formance** - Image: https://formance01.b-cdn.net/blog/the-cedefi-ledger-playbook.png - Source: https://www.formance.com/blog - **Formance - The Color of Money | Formance Blog** - Image: https://formance01.b-cdn.net/blog/fintech_devcon-2025-recording.png - Source: https://www.formance.com/blog/engineering/color-of-money - **Formance - How Not to Build a Ledger | Formance Blog** - Image: https://formance01.b-cdn.net/blog/how-not-to-build-a-ledger-2.png - Source: https://www.formance.com/blog/engineering/how-not-to-build-a-ledger - **Formance - Warehousing Promises | Formance Blog** - Image: https://formance01.b-cdn.net/blog/powens.png - Source: https://www.formance.com/blog/engineering/warehousing-promises ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Space Mono", "role": "monospace" }, { "family": "Space Grotesk", "role": "unknown" } ], "colors": { "primary": "#CECCFF", "secondary": "#B7C6C8", "accent": "#01353C", "background": "#D5E1E1", "textPrimary": "#01353C", "link": "#01353C" }, "typography": { "fontFamilies": { "primary": "Space Mono", "heading": "Space Mono" }, "fontStacks": { "heading": [ "fontPrimary", "fontPrimary Fallback", "system-ui", "arial" ], "body": [ "fontPrimary", "fontPrimary Fallback", "system-ui", "arial" ], "paragraph": [ "fontPrimary", "fontPrimary Fallback", "system-ui", "arial" ] }, "fontSizes": { "h1": "72px", "h2": "60px", "body": "18px" } }, "spacing": { "baseUnit": 8, "borderRadius": "2px" }, "components": { "buttonPrimary": { "background": "#CECCFF", "textColor": "#00171A", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" }, "buttonSecondary": { "background": "#01353C", "textColor": "#CECCFF", "borderColor": "#CECCFF", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202130%20383%22%20fill%3D%22none%22%20class%3D%22group-hover%2Flogo%20inline-block%20w-full%20max-w-44%20min-w-28%22%20aria-label%3D%22formance-logo%22%20data-fc-idx%3D%220%22%3E%3Csymbol%20id%3D%22formance-icon%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M214.575%20101.539L248.749%209.71251C235.899%205.19393%20222.619%202.30241%20209.219%201.01888V49.931H177.715V0.980713C164.175%202.24038%20150.751%205.1462%20137.76%209.71251L171.936%20101.539C179.238%20121.16%20207.272%20121.16%20214.575%20101.539Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M361.78%20101.568L272.019%20142.579C252.839%20151.339%20233.019%20131.719%20241.869%20112.733L283.298%2023.8789C295.744%2029.743%20307.312%2037.0863%20317.786%2045.6701L282.816%2080.2872L305.095%20102.341L340.036%2067.7524C348.592%2078.0349%20355.918%2089.3767%20361.78%20101.568Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M376.094%20245.631L283.33%20211.802H283.335C263.514%20204.573%20263.514%20176.822%20283.335%20169.593L376.099%20135.763C380.712%20148.623%20383.647%20161.911%20384.92%20175.314H335.465V206.5H384.876C383.58%20219.76%20380.659%20232.906%20376.094%20245.631Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M283.298%20357.524L241.869%20268.67C233.019%20249.684%20252.839%20230.064%20272.019%20238.824L361.78%20279.835C355.856%20292.155%20348.438%20303.607%20339.766%20313.975L304.796%20279.358L282.517%20301.412L317.459%20336C307.071%20344.469%20295.614%20351.722%20283.298%20357.524Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M171.936%20279.862L137.76%20371.689C150.616%20376.208%20163.895%20379.1%20177.29%20380.383V331.471H208.795V380.426C222.335%20379.166%20235.759%20376.26%20248.749%20371.694L214.575%20279.867C207.272%20260.247%20179.238%20260.247%20171.936%20279.867V279.862Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M103.212%2023.8789L144.641%20112.733C153.491%20131.719%20133.67%20151.339%20114.491%20142.579L24.73%20101.568C30.654%2089.2481%2038.0722%2077.7963%2046.7436%2067.428L81.7139%20102.045L103.993%2079.9915L69.0512%2045.4029C79.4387%2036.9336%2090.8961%2029.681%20103.212%2023.8789Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M10.419%20135.763L103.183%20169.598C123.003%20176.827%20123.003%20204.578%20103.183%20211.806L10.419%20245.636C5.80613%20232.777%202.87067%20219.488%201.59814%20206.085H51.048V174.899H1.63671C2.93333%20161.634%205.85434%20148.489%2010.419%20135.763Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M24.73%20279.835L114.491%20238.824C133.67%20230.064%20153.491%20249.684%20144.641%20268.67L103.212%20357.524C90.7663%20351.66%2079.1976%20344.317%2068.7235%20335.733L103.694%20301.116L81.4151%20279.062L46.4736%20313.651C37.9179%20303.368%2030.5913%20292.026%2024.73%20279.835Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3C%2Fsymbol%3E%3Csymbol%20id%3D%22formance-text%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M478.535%2061.9492V313.907H519.274V208.092H630.654V171.834H519.274V99.3171H635.889V61.9492H478.535ZM1729.92%20213.642C1729.92%20274.319%201770.28%20319.457%201830.83%20319.457C1872.69%20319.457%201904.09%20298.368%201920.91%20260.999L1886.15%20245.83C1875.68%20269.509%201857%20284.678%201830.83%20284.678C1791.96%20284.678%201767.67%20253.23%201767.67%20213.642C1767.67%20173.684%201792.33%20142.975%201830.83%20142.975C1856.62%20142.975%201875.31%20157.775%201886.15%20181.083L1920.53%20165.544C1903.71%20128.916%201872.32%20108.197%201830.83%20108.197C1770.28%20108.197%201729.92%20152.965%201729.92%20213.642ZM1933.22%20214.382C1933.22%20275.059%201973.59%20319.457%202033.76%20319.457C2073.76%20319.457%202106.27%20302.067%202124.21%20266.179L2092.07%20250.27C2080.48%20273.209%202060.67%20285.418%202035.26%20285.418C1999%20285.418%201974.71%20259.89%201970.6%20224.371H2127.95C2128.7%20218.821%202129.07%20214.012%202129.07%20208.462C2129.07%20147.785%202095.06%20108.197%202034.14%20108.197C1973.96%20108.197%201933.22%20153.334%201933.22%20214.382ZM2093.19%20194.033H1972.09C1979.19%20163.694%202001.62%20142.235%202034.14%20142.235C2068.52%20142.235%202088.7%20162.584%202093.19%20194.033ZM1532.94%20313.907V114.117H1571.44C1571.44%20127.066%201571.44%20134.096%201571.06%20146.305H1571.81C1583.77%20123.736%201606.57%20109.307%201634.98%20109.307C1683.94%20109.307%201708.98%20143.715%201708.98%20187.373V313.907H1670.49V197.363C1670.49%20166.284%201654.04%20144.085%201621.9%20144.085C1589.01%20144.085%201571.44%20169.614%201571.44%20199.212V313.907H1532.94ZM1306.16%20214.752C1306.16%20275.059%201344.65%20319.086%201398.85%20319.086C1427.25%20319.086%201453.04%20305.027%201467.25%20282.088H1467.99C1467.62%20295.038%201467.62%20300.218%201467.62%20313.907H1506.12V114.117H1467.62C1467.62%20127.806%201467.62%20135.205%201467.99%20146.675H1467.25C1453.79%20122.256%201429.87%20109.677%201398.85%20109.677C1345.78%20109.677%201306.16%20154.814%201306.16%20214.752ZM1469.12%20214.382C1469.12%20256.19%201444.45%20284.308%201406.32%20284.308C1369.32%20284.308%201344.65%20254.34%201344.65%20214.752C1344.65%20175.163%201369.32%20144.455%201406.32%20144.455C1444.07%20144.455%201469.12%20173.314%201469.12%20214.382ZM994.938%20313.907V114.117H1033.43C1033.43%20127.806%201033.43%20133.355%201033.06%20146.305H1033.81C1046.14%20122.996%201067.07%20109.307%201093.98%20109.307C1123.51%20109.307%201142.2%20124.476%201151.17%20145.935H1151.91C1164.25%20122.626%201186.68%20109.307%201214.71%20109.307C1264.42%20109.307%201284.97%20144.455%201284.97%20187.373V313.907H1246.48V195.513C1246.48%20165.174%201231.9%20143.715%201203.87%20143.715C1174.71%20143.715%201159.39%20165.174%201159.39%20195.513V313.907H1120.9V195.513C1120.9%20165.174%201105.57%20143.715%201079.03%20143.715C1051.37%20143.715%201033.43%20168.874%201033.43%20196.992V313.907H994.938ZM875.219%20114.117V313.907H913.715V206.242C913.715%20174.794%20931.654%20148.895%20966.042%20148.895H979.87V114.117C976.133%20113.747%20972.396%20113.747%20969.03%20113.747C945.111%20113.747%20925.3%20125.216%20913.715%20147.415H913.34C913.715%20134.835%20913.715%20127.066%20913.715%20114.117H875.219ZM751.571%20319.457C691.021%20319.457%20649.163%20273.949%20649.163%20213.642C649.163%20153.334%20691.021%20108.567%20751.571%20108.567C811.747%20108.567%20853.609%20153.334%20853.609%20213.642C853.609%20273.579%20811.747%20319.457%20751.571%20319.457ZM751.571%20284.678C789.696%20284.678%20814.364%20252.49%20814.364%20213.642C814.364%20174.424%20790.067%20142.975%20751.571%20142.975C712.701%20142.975%20688.033%20174.424%20688.033%20213.642C688.033%20252.49%20712.701%20284.678%20751.571%20284.678Z%22%20style%3D%22fill%3A%20rgb(213%2C%20225%2C%20225)%20!important%3B%22%2F%3E%3C%2Fsymbol%3E%3Cg%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Csvg%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M214.575%20101.539L248.749%209.71251C235.899%205.19393%20222.619%202.30241%20209.219%201.01888V49.931H177.715V0.980713C164.175%202.24038%20150.751%205.1462%20137.76%209.71251L171.936%20101.539C179.238%20121.16%20207.272%20121.16%20214.575%20101.539Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M361.78%20101.568L272.019%20142.579C252.839%20151.339%20233.019%20131.719%20241.869%20112.733L283.298%2023.8789C295.744%2029.743%20307.312%2037.0863%20317.786%2045.6701L282.816%2080.2872L305.095%20102.341L340.036%2067.7524C348.592%2078.0349%20355.918%2089.3767%20361.78%20101.568Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M376.094%20245.631L283.33%20211.802H283.335C263.514%20204.573%20263.514%20176.822%20283.335%20169.593L376.099%20135.763C380.712%20148.623%20383.647%20161.911%20384.92%20175.314H335.465V206.5H384.876C383.58%20219.76%20380.659%20232.906%20376.094%20245.631Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M283.298%20357.524L241.869%20268.67C233.019%20249.684%20252.839%20230.064%20272.019%20238.824L361.78%20279.835C355.856%20292.155%20348.438%20303.607%20339.766%20313.975L304.796%20279.358L282.517%20301.412L317.459%20336C307.071%20344.469%20295.614%20351.722%20283.298%20357.524Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M171.936%20279.862L137.76%20371.689C150.616%20376.208%20163.895%20379.1%20177.29%20380.383V331.471H208.795V380.426C222.335%20379.166%20235.759%20376.26%20248.749%20371.694L214.575%20279.867C207.272%20260.247%20179.238%20260.247%20171.936%20279.867V279.862Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M103.212%2023.8789L144.641%20112.733C153.491%20131.719%20133.67%20151.339%20114.491%20142.579L24.73%20101.568C30.654%2089.2481%2038.0722%2077.7963%2046.7436%2067.428L81.7139%20102.045L103.993%2079.9915L69.0512%2045.4029C79.4387%2036.9336%2090.8961%2029.681%20103.212%2023.8789Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M10.419%20135.763L103.183%20169.598C123.003%20176.827%20123.003%20204.578%20103.183%20211.806L10.419%20245.636C5.80613%20232.777%202.87067%20219.488%201.59814%20206.085H51.048V174.899H1.63671C2.93333%20161.634%205.85434%20148.489%2010.419%20135.763Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M24.73%20279.835L114.491%20238.824C133.67%20230.064%20153.491%20249.684%20144.641%20268.67L103.212%20357.524C90.7663%20351.66%2079.1976%20344.317%2068.7235%20335.733L103.694%20301.116L81.4151%20279.062L46.4736%20313.651C37.9179%20303.368%2030.5913%20292.026%2024.73%20279.835Z%22%20fill%3D%22currentColor%22%2F%3E%3C%2Fsvg%3E%3C%2Fg%3E%3Csvg%20class%3D%22hidden%20md%3Ablock%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M478.535%2061.9492V313.907H519.274V208.092H630.654V171.834H519.274V99.3171H635.889V61.9492H478.535ZM1729.92%20213.642C1729.92%20274.319%201770.28%20319.457%201830.83%20319.457C1872.69%20319.457%201904.09%20298.368%201920.91%20260.999L1886.15%20245.83C1875.68%20269.509%201857%20284.678%201830.83%20284.678C1791.96%20284.678%201767.67%20253.23%201767.67%20213.642C1767.67%20173.684%201792.33%20142.975%201830.83%20142.975C1856.62%20142.975%201875.31%20157.775%201886.15%20181.083L1920.53%20165.544C1903.71%20128.916%201872.32%20108.197%201830.83%20108.197C1770.28%20108.197%201729.92%20152.965%201729.92%20213.642ZM1933.22%20214.382C1933.22%20275.059%201973.59%20319.457%202033.76%20319.457C2073.76%20319.457%202106.27%20302.067%202124.21%20266.179L2092.07%20250.27C2080.48%20273.209%202060.67%20285.418%202035.26%20285.418C1999%20285.418%201974.71%20259.89%201970.6%20224.371H2127.95C2128.7%20218.821%202129.07%20214.012%202129.07%20208.462C2129.07%20147.785%202095.06%20108.197%202034.14%20108.197C1973.96%20108.197%201933.22%20153.334%201933.22%20214.382ZM2093.19%20194.033H1972.09C1979.19%20163.694%202001.62%20142.235%202034.14%20142.235C2068.52%20142.235%202088.7%20162.584%202093.19%20194.033ZM1532.94%20313.907V114.117H1571.44C1571.44%20127.066%201571.44%20134.096%201571.06%20146.305H1571.81C1583.77%20123.736%201606.57%20109.307%201634.98%20109.307C1683.94%20109.307%201708.98%20143.715%201708.98%20187.373V313.907H1670.49V197.363C1670.49%20166.284%201654.04%20144.085%201621.9%20144.085C1589.01%20144.085%201571.44%20169.614%201571.44%20199.212V313.907H1532.94ZM1306.16%20214.752C1306.16%20275.059%201344.65%20319.086%201398.85%20319.086C1427.25%20319.086%201453.04%20305.027%201467.25%20282.088H1467.99C1467.62%20295.038%201467.62%20300.218%201467.62%20313.907H1506.12V114.117H1467.62C1467.62%20127.806%201467.62%20135.205%201467.99%20146.675H1467.25C1453.79%20122.256%201429.87%20109.677%201398.85%20109.677C1345.78%20109.677%201306.16%20154.814%201306.16%20214.752ZM1469.12%20214.382C1469.12%20256.19%201444.45%20284.308%201406.32%20284.308C1369.32%20284.308%201344.65%20254.34%201344.65%20214.752C1344.65%20175.163%201369.32%20144.455%201406.32%20144.455C1444.07%20144.455%201469.12%20173.314%201469.12%20214.382ZM994.938%20313.907V114.117H1033.43C1033.43%20127.806%201033.43%20133.355%201033.06%20146.305H1033.81C1046.14%20122.996%201067.07%20109.307%201093.98%20109.307C1123.51%20109.307%201142.2%20124.476%201151.17%20145.935H1151.91C1164.25%20122.626%201186.68%20109.307%201214.71%20109.307C1264.42%20109.307%201284.97%20144.455%201284.97%20187.373V313.907H1246.48V195.513C1246.48%20165.174%201231.9%20143.715%201203.87%20143.715C1174.71%20143.715%201159.39%20165.174%201159.39%20195.513V313.907H1120.9V195.513C1120.9%20165.174%201105.57%20143.715%201079.03%20143.715C1051.37%20143.715%201033.43%20168.874%201033.43%20196.992V313.907H994.938ZM875.219%20114.117V313.907H913.715V206.242C913.715%20174.794%20931.654%20148.895%20966.042%20148.895H979.87V114.117C976.133%20113.747%20972.396%20113.747%20969.03%20113.747C945.111%20113.747%20925.3%20125.216%20913.715%20147.415H913.34C913.715%20134.835%20913.715%20127.066%20913.715%20114.117H875.219ZM751.571%20319.457C691.021%20319.457%20649.163%20273.949%20649.163%20213.642C649.163%20153.334%20691.021%20108.567%20751.571%20108.567C811.747%20108.567%20853.609%20153.334%20853.609%20213.642C853.609%20273.579%20811.747%20319.457%20751.571%20319.457ZM751.571%20284.678C789.696%20284.678%20814.364%20252.49%20814.364%20213.642C814.364%20174.424%20790.067%20142.975%20751.571%20142.975C712.701%20142.975%20688.033%20174.424%20688.033%20213.642C688.033%20252.49%20712.701%20284.678%20751.571%20284.678Z%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E", "favicon": "https://www.formance.com/favicons/favicon.ico", "ogImage": "https://images.prismic.io/formance/Zln92qWtHYXtT-1L_hero.jpg?auto=format,compress", "logoHref": "/", "logoAlt": "formance-logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Formance'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request a demo", "reasoning": "Button #0 'Request a demo' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a vibrant blue color, which is consistent with a primary action button." }, "secondary": { "index": 3, "text": "Read the docs", "reasoning": "Button #3 'Read the docs' is selected as secondary because it has a different color group (#01353C) and serves a supportive role, guiding users to documentation." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses and developers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Formance'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```