# Fortuna Health Brand Identity A complete profile of **Fortuna Health**'s visual system — colors, typography, components, and personality — extracted from https://fortunahealth.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/fortuna-health - Machine-readable JSON: https://characterquilt.com/branding/fortuna-health.json - Per-page llms.txt: https://characterquilt.com/branding/fortuna-health/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #F06C00 | | Accent | #F06C00 | | Body Font | Gtwalsheimpro Regular | | Heading Font | Gtwalsheimpro Medium | ## Color Palette - primary: #F06C00 - secondary: #F18600 - accent: #F06C00 - background: #FFFFFF - textPrimary: #18181B - link: #292F3A ## Typography - primary: Gtwalsheimpro Regular — https://fonts.google.com/specimen/Gtwalsheimpro+Regular - heading: Gtwalsheimpro Medium — https://fonts.google.com/specimen/Gtwalsheimpro+Medium ## Visual Assets - Logo: https://cdn.prod.website-files.com/644edae40aef43dacc33caad/67a1cb2ac163f5a310ef637d_logo.avif - Favicon: https://cdn.prod.website-files.com/644edae40aef43dacc33caad/695c40b43b78ec63a44a4341_beef9dc05046d8f7827c26884d802041.ico ## UI Components - input: background=#FFFFFF, textColor=#18181B, borderColor=#CCCCCC, borderRadius=12px, shadow=none - buttonPrimary: background=#F06C00, textColor=#FFFFFF, borderColor=#F06C00, borderRadius=12px, shadow=rgba(0, 0, 0, 0.2) 0px 8px 20px -6px - buttonSecondary: background=#FFFFFF, textColor=#18181B, borderColor=#F06C00, borderRadius=12px, shadow=rgba(0, 0, 0, 0.2) 0px 8px 20px -6px ## Brand Personality Tone: professional · Energy: medium · Audience: Individuals seeking Medicaid assistance ## Fortuna Health Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **New York Nursing Home Bills Soaring? 5 Medicaid Myths That Could Cost Your Family Dearly** - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/69794840d627190cb3209c0c_cphotos-i1Ov6Irqego-unsplash.jpg - Source: https://www.fortunahealth.com/ny-ltc/ny-nursing-home-bills-soaring-5-medicaid-myths-that-could-cost-your-family-dearly - **New York Medicaid or Medicare? A Family Guide to Paying for Long-Term Care** - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/69cd3868c625e48dbc5be49f_nappy-L8oe-S84KQY-unsplash.jpg - Source: https://www.fortunahealth.com/ny-ltc/ny-medicaid-or-medicare-a-family-guide-to-paying-for-long-term-care - **Welcome to Fortuna Health** - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/6785a77ea1a91b4448bf1ece_Kody%20Kinsley.png - Source: https://www.fortunahealth.com/resources/kody-ncdhhs - **How States and Managed Care Plans Can Navigate Medicaid Work Requirements Together** - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/69ce817cd9c944bb7d0d4b24_image%20(16).png - Source: https://www.fortunahealth.com/resources/partnering-for-coverage - **How States and Managed Care Plans Can Navigate Medicaid Work Requirements Together** - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/69c5a2ed93d514385aac1f02_x.png - Source: https://www.fortunahealth.com/resources/partnering-for-coverage - **How States and Managed Care Plans Can Navigate Medicaid Work Requirements Together** - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/69b17b10e37bb8b6233f0db0_Basic%20Ad%202.png - Source: https://www.fortunahealth.com/resources/partnering-for-coverage ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Gtwalsheimpro Regular", "role": "body" }, { "family": "Gtwalsheimpro Medium", "role": "heading" } ], "colors": { "primary": "#F06C00", "secondary": "#F18600", "accent": "#F06C00", "background": "#FFFFFF", "textPrimary": "#18181B", "link": "#292F3A" }, "typography": { "fontFamilies": { "primary": "Gtwalsheimpro Regular", "heading": "Gtwalsheimpro Medium" }, "fontStacks": { "heading": [ "Gtwalsheimpro Medium", "sans-serif" ], "body": [ "Gtwalsheimpro Regular", "sans-serif" ], "paragraph": [ "Gtwalsheimpro Regular", "sans-serif" ] }, "fontSizes": { "h1": "96px", "h2": "20px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "14px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#18181B", "borderColor": "#CCCCCC", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonPrimary": { "background": "#F06C00", "textColor": "#FFFFFF", "borderColor": "#F06C00", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgba(0, 0, 0, 0.2) 0px 8px 20px -6px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#18181B", "borderColor": "#F06C00", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgba(0, 0, 0, 0.2) 0px 8px 20px -6px" } }, "images": { "logo": "https://cdn.prod.website-files.com/644edae40aef43dacc33caad/67a1cb2ac163f5a310ef637d_logo.avif", "favicon": "https://cdn.prod.website-files.com/644edae40aef43dacc33caad/695c40b43b78ec63a44a4341_beef9dc05046d8f7827c26884d802041.ico", "ogImage": null, "logoHref": "/", "logoAlt": "fortuna health logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Fortuna Health'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Get Medicaid Help", "reasoning": "Button #4 ('Get Medicaid Help') uses the vibrant brand color #F06C00, making it the most prominent CTA." }, "secondary": { "index": 4, "text": "Get Medicaid Help", "reasoning": "Button #5 ('Get Medicaid Help') has a white background with a border in the brand color, making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "Individuals seeking Medicaid assistance" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Fortuna Health'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```