# Foundation Industries Brand Identity

A complete profile of **Foundation Industries**'s visual system — colors, typography, components, and personality — extracted from https://www.foundation-industries.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/foundation-industries
- Machine-readable JSON: https://characterquilt.com/branding/foundation-industries.json
- Per-page llms.txt: https://characterquilt.com/branding/foundation-industries/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #BFA75E |
| Accent | #F5F4F3 |
| Body Font | Inter Display |
| Heading Font | Inter Display |

## Color Palette

- primary: #BFA75E
- secondary: #645834
- accent: #F5F4F3
- background: #F5F4F3
- textPrimary: #29292B
- link: #0000EE

## Typography

- primary: Inter Display — https://fonts.google.com/specimen/Inter+Display
- heading: Inter Display — https://fonts.google.com/specimen/Inter+Display

## Visual Assets

- Logo: https://framerusercontent.com/images/DjpGFDnRc0GbUXt2d20ehfRgQL0.png?width=5000&height=1115
- Favicon: https://framerusercontent.com/images/oicFw1DCdpRzU0FtglqfgDk.png
- Social card (og:image): https://framerusercontent.com/images/6xpDqBEuOFsv9CPQ3Ih8IlwUQE.png

## UI Components

- input: background=transparent, textColor=#645834, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#F5F4F3, textColor=#0000EE, borderRadius=50px, shadow=rgba(0, 0, 0, 0.05) 0px 0px 4px 0px inset
- buttonSecondary: background=#1E1E1E, textColor=#000000, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: industrial professionals

## Foundation Industries Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Foundation Industries**
  - Image: https://framerusercontent.com/images/1B8prDqjQbvUIMG5GcM7YDBfE.jpg?width=5616&height=3137
  - Source: https://www.foundation-industries.com/
- **Foundation Industries**
  - Image: https://framerusercontent.com/images/zCLFxXmkLTZonlTMPtXb3HhaHBQ.png?width=3840&height=2304
  - Source: https://www.foundation-industries.com/
- **Foundation Industries**
  - Image: https://framerusercontent.com/images/w5PvvwIzTHDUStrHSUpwO7btVI.jpeg?width=3000&height=2001
  - Source: https://www.foundation-industries.com/
- **Foundation Industries**
  - Image: https://framerusercontent.com/images/97l5fUQMRUy17xEIt4Qs7BnZjsg.png?width=1799&height=1139
  - Source: https://www.foundation-industries.com/
- **Foundation Industries**
  - Image: https://framerusercontent.com/images/x9owFBtiChqV1cmSdZ4fDb76A.png?width=1408&height=768
  - Source: https://www.foundation-industries.com/contact
- **Foundation Industries**
  - Image: https://framerusercontent.com/images/dKpmQjFEvVbDpvk6lIN9IYrxU4I.webp?width=1024&height=797
  - Source: https://www.foundation-industries.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Display",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#BFA75E",
    "secondary": "#645834",
    "accent": "#F5F4F3",
    "background": "#F5F4F3",
    "textPrimary": "#29292B",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Display",
      "heading": "Inter Display"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "128px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#645834",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F5F4F3",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "rgba(0, 0, 0, 0.05) 0px 0px 4px 0px inset"
    },
    "buttonSecondary": {
      "background": "#1E1E1E",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/DjpGFDnRc0GbUXt2d20ehfRgQL0.png?width=5000&height=1115",
    "favicon": "https://framerusercontent.com/images/oicFw1DCdpRzU0FtglqfgDk.png",
    "ogImage": "https://framerusercontent.com/images/6xpDqBEuOFsv9CPQ3Ih8IlwUQE.png",
    "logoHref": "./",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Foundation Industries'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get in touchGet in touch",
      "reasoning": "Button #2 with text 'Get in touch' is likely the primary CTA due to its action-oriented text and distinct background color (#F5F4F3), which aligns with the accent color."
    },
    "secondary": {
      "index": 3,
      "text": "Submit Now",
      "reasoning": "Button #3 with text 'Submit Now' is selected as secondary due to its different background color (#1E1E1E) and less prominent action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "industrial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Foundation Industries'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```